After a period of extensive preparations, Jaffa has introduced a completely new product into the market – the first chocolate bar with Jaffa cakes® flavor. Besides the well-known flavor, the main characteristic of Jaffica is its size, which allows it to be carried anywhere and anytime, as the slogan suggests.
After designing the packaging, based on the existing Jaffa cakes® identity, Popular Bruketa&Žinić OM Belgrade has worked on the regional campaign that has recently started with broadcasting two TV commercials in Serbia, and is about to be spread throughout the region.
After successfully working together on the previous Jaffa campaign, the agency collaborated again with director Srđan Dragojević and actor Branko Đurić Đura.
Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Nemanja Vićić (Account Manager), Vlatko Mladenović (Copywriter), Veljko Zajc (Graphic Designer), Milan Maletić (DTP)
Le Spot (TV production)
Srđan Dragojević (Director)