18 Dec 2013.

Zrinka gave lecture at the Fedor Rocco Conference

How to write a brief


Bruketa&Žinić OM Account Director Zrinka Jugec gave a workshop at the first international Fedor Rocco Scientific Conference held on December 6 in Zagreb with the subject Croatian perspectives in the European Union. Organized by Visoka poslovna škola Zagreb (Business School Zagreb), the conference was named after Fedor Rocco Ph.D., professor emeritus of the Faculty of Economics and Business, University of Zagreb, one of the founders of marketing theory and practice in Croatia.


The conference was split into three modules: marketing, communication and economy and politics, and the workshops were organized for marketing and communication students. Zrinka spoke about the importance and elements of a well written agency brief which needs to be clear, concise and inspirational for the creatives.


The conference also hosted eminent guest lecturers from Canada, UK and Slovenia: Diane Whitehouse, a scientist with a 10-year experience in the European Commission’s Information Society and Media department and a partner in The Castlegate Consultancy (UK); Rocci Luppicini, the associate professor at the Communication Department at he Ottawa University (Canada), author of more than 10 books and the editor of the scientific Journal of Technoetics; and Dušan Radonjić, professor at the Marketing Department -Faculty of Economics and Business Maribor (Slovenia), author of numerous textbooks and an active member of international associations for collaboration and student exchange.


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