18 Dec 2013.

Ivan’s Visionary workshop

How to write a good brief


We have already written about the agency’s participation in the Visionary student project here. After Žinić’s lecture, part of the project was also a workshop by the agency’s strategy planner Ivan Tanić who spoke about how to write a good brief for the agency creatives out of the brief from the client. As we already said – the brief needs to be clear, concise and inspirational.


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