Portorož (Slovenia) hosted the 10th annual SPORTO Conference about sports marketing on November 21st and 22nd. Nikola Žinić also held a lecture at SPORTO about how to reach smart insights that lead to creative solutions and why consistency is crucial when it comes to branding.
Žinić also participated in a panel discussion about the role of content in sports marketing, together with Tim Ellerton, Global Sponsorship Manager from Heineken International – which is one of the largest international sponsors.
“Sports promote human values that we need to highlight in brand communication.”, said Nikola.http://www.youtube.com/watch?v=Caq9bSOj8FY
Besides him, several well known experts in sports marketing also spoke at the conference, such as Peter Williams, UEFA Marketing and Sponsorship Director, Ben Wells, former Chelsea FC Marketing Director and Josh Robinson, one of the top global experts in digital marketing from Synergy London.
The awards for best sport brands and best sports marketing campaigns in the region were also pronounced during the conference.