Marbo Company has launched a totally unique snack on the market, and Popular Bruketa&Žinić OM Belgrade has been engaged in creating the packaging design, as well as the concept for the campaign.
Clipsy Shock is identical to Clipsy Chicken drums, with one important difference – inside the bag there are also a couple of extremely spicy pieces!
Because the spicy drums look exactly like the regular ones, the agency thought that the new product is ideal for small home pranks. That’s how they came up with the slogan for the campaign – Shock your dad (mum, brother, sister, pal, granny, neighbor, teacher, best man…) when he’s least prepared!
Beside the standard ATL channels of communication, they also developed a Facebook prize application – Shock your profile!
Popular Bruketa&Žinić OM Beograd / Boris Marčetić (Creative Director), Marija Diklić (Account Director), Marko Gole (Art Director), Vlatko Mladenović (Copywriter), Milan Maletić (DTP), Sanja Petrović (Interactive Director)
FACTORY world wide (Facebook app development)