Alongside their client – AVON company, for more than 6 six years Popular Bruketa&Žinić OM has been dedicated to the breast cancer fight.
This year they decided to launch a campaign named “A million reasons why I want the world with you” in October, the month of breast cancer fight.
The agency and their client formed a pink caravan and set it off on the road across Serbia, with a goal to inform people about the illness and to raise awareness about the significance of prevention. After Novi Sad and Niš, the central event was held last weekend in Belgrade. A few thousand people gathered in The Republic Square, including some public figures such as: the Minister of Health Slavica Đukić Dejanović, actress Katarina Radivojević, musician Vlado Georgiev, Viva Vox choir…
More than 1500 visitors formed a long line, led by Bojan Ivković and the percussionists, which walked along Knez Mihailova street.
The project managed to paint Belgrade in pink for one day and to send out an important message – breast cancer is curable if diagnosed on time!
After the caravan, “A million reasons why I want the world with you” continues its life online, via Facebook app.
Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Marija Diklić (Account Director), Jelena Jovanović, Ana Miljuš, Jovana Pavlović (Designers), Vlatko Mladenović (Copywriter), Maja Vučković (Account Manager), Sanja Petrović (Interactive Director)
Marsh (Organization and production)