The current Computer Arts issue No 219 features an interview with the leaders of Bruketa&Žinić OM Vienna agency, CEO Albert Ortig and Creative Director Tanja Škorić. The text clarifies how the new agency will function with the joining of Bruketa&Žinić’s experience in design and creative offline solutions and high achievements in digital communication by the digital agency Netural.
The entire issue is devoted to branding and features a text entitled ‘Give branding back its soul’ from industry pundit Adrian Shaughnessy. He delivers a scathing criticism of what he believes branding has now become: dishonest, shallow and all-too-often led by besuited strategists rather than identity designers. But how exactly can creatives leverage back control? – asks Shaughnessy.
Also in this month’s Computer Arts: why socially responsible and non-profit design is as much about good business sense as it is good causes.
Computer Arts is a British design magazine that has been published since 1995. Each issue delivers in-depth analysis of trends, working practices and business issues, incisive opinions from the design world’s thought leaders, the very best new work from the global design community and profiles of influential agencies and creative.