“Childhood keepers” is a UNICEF Croatia program for long-term regular donors. With this program they are raising money to help poor children.
Bruketa&Žinić OM needed to create a low budget campaign to raise awareness about the fact how some people live in much poorer conditions than we do and how they need help. The final goal is to acquire now long-term regular donors.
In order for people to understand more easily how a great part of our planet lives poorly, they need to put themselves in their shoes. This campaign enables them to do that. With the help of the shoe store chain Je*s people were given the opportunity to put themselves in the same kind of shoes poor people wear in Africa.
Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić (Creative Directors), Drago Mlakar (Copywriter), Zrinka Jugec (Account Director), Ivana Drvar (Account Executive Senior), Valentina Bugarin (Account Executive), Jelena Mihelčić (Head of Press Relations)
Brigada / Damjan Geber (Creative Director), Marina Brletić (Scenography)
UNICEF / Tamara Tomažić (Fund Raising Officer), Zoran Sabić (Communications Consultant), Sanja Begović (Sales Assistant)
Dea Jagić (video animation)
Michael Manske (voice)