Cockta wanted to celebrate its 60th anniversary with an image campaign through ATL and BTL channels, communicating to adolescent target group how Cockta was created in a different way, as an original in the segment of sparkly drinks that are all similar.
If Cockta is a different drink, then it is made for different people – imaginative, creative, those who bring a bit more color to the world. Also, if Cockta really is a different kind of drink, than it should be served in a different way. The agency Bruketa&Žinić OM combined the two facts and created…an imaginative Cockta bottle opener that saves the party and connects people.
Bruketa&Žinić OM/ Ivan Čadež, Nikola Žinić, Davor Bruketa (Creative Directors), Ana Belić (Art Director), Drago Mlakar, Dražen Novak (Copywriters), Sonja Šurbatović (Senior Designer), Sanja Petek Mujačić (Director), Vanja Osredečki (Account Director), Svjetlana Vukić (Account Executive Senior), Nina Nonković (Account Assistant), Marko Ostrež, Radovan Radičević (DTP)
Atlantic Group / Ranko Jelača (Marketing Director, SBU Beverages), Rosana Turk (Regional Brand Manager, Beverages Business Unit – Marketing Division)
Brigada (Scenography) / Marina Brletić, Damjan Geber, Ivana Validžić
Pakt media, Bold studio, Livada (Production)
Marko Djilas (Director)
Damjan Radovanović (DOP)
Sanjin Kaštelan (Photography)
Swedish Fish (Musique Concrete for Beginners) by Monroeville Music Center (music)
special thanks to: Maja Nikolorić and Ante Pavić