close
B&Z&G logo
HR
close
home
work
about us
news
news
awards
press clipping
contact
Back
News
education
exhibitions
lectures/workshops
peek inside
HR
Facebook Twitter Instagram Google+ LinkedIn Vimeo YouTube RSS
0

I still drive, but I don’t walk

17.04.2013. |  published by Bruketa&Žinić, medium: campaign, direct, outdoor, print, TV, client: Zavod VOZIM, product / service: public awareness

The Slovenian car accident victims’ association VOZIM, the Institute for Innovative Safe Driving Education (or Zavod VOZIM), wanted to use a campaign to inform young people about the dangers of reckless driving and driving under the influence of alcohol. The campaign also sought to encourage Slovenian corporations to finance the Association’ activities making it possible for young people to hear the Association members who survived road accidents tell about their personal experiences and the causes and consequences of reckless driving, but also to hear their personal stories about living with disabilities.

zavod_vozim_eng_1

The campaign idea is based on the following creative insight: Those who survive will tell.

We actually do many things to prove something to others, but also to ourselves. Reckless driving is truly something we should not be trying to prove ourselves with because if we try to prove something by breaking the speed limit, driving without a seat belt, or under the influence of narcotics, we might never get the chance to tell about it.

zavod_vozim_eng_2

At the same time, the Agency’s team noticed that studies indicated that many passengers were reluctant to warn the drivers who were under the influence of alcohol that they would not be able to drive safely when drunk. If there is a car accident, those who had the chance to warn drunk drivers, and failed to do so, can only regret this because they will never get another chance.

The members of the Association have gone down that path, but they were lucky to survive. Today, they can tell their stories and influence the youth, but they need financial assistance to do so.

zavod_vozim_eng_3 zavod_vozim_eng_4

The campaign objective was twofold: on one hand, to clearly communicate that the Zavod VOZIM Association held lectures for the young and needed financial help for that purpose, and on the other hand, to raise awareness among the young about the fact that reckless driving had consequences that could drastically change their lives.

In accordance with this brief, the agency designed a campaign as a warning about the consequences of reckless driving using the slogan “Ker takrat nisem rekla ničesar, bom sedaj povedala vse.”(Because I said nothing at the time, I will tell everything now.), to present the primary mission of the Association and encourage people to make a donation.

The TV advert focuses on the lives of young people and their belief that nothing can happen to them, while we also present the lecturers from the Association and their life stories in other materials.

 

Bruketa&Žinić OM / Ivan Čadež (Creative Director), Vanja Osredečki (Account Director), Ivan Tanić (Strategic Planner), Drago Mlakar, Dražen Novak (Copywriters), Vesna Horvat (Designer), Nina Nonković (Account Assistant), Marko Ostrež, Radovan Radičević (DTP)

Super16 (Production)

Jure Matjažić (Director)

Zavod VOZIM / Petra Feldin (Project Manager)

Share the love

leave a comment Cancel reply

Connect with Facebook

Be aware: hate language, non-factual statements and poorly written comments will be edited or deleted.

Follow us: Facebook , Twitter, Instagram, Google+, LinkedIn, Vimeo, YouTube
or subscribe to the newsletter

Newsletter

Enter your e-mail address:

* = required field
Ukoliko želite primati newsletter na hrvatskom jeziku, molim Vas promijenite jezik na hrvatski.
Filter our work:
Client, Medium, or Product / service
  • 5. gimnazija
  • A1 Hrvatska
  • AARC
  • Abbott
  • Abilia
  • Abus za Hladno pivo
  • ACI
  • Addiko banka
  • Adris grupa
  • AlpStories
  • Američka ambasada u Zagrebu
  • Amnesty International Hrvatska
  • Andrej Roth
  • Ansambl LADO
  • Apatinska pivara
  • Are You Syrious
  • Artgroup Bruketa&Zinic OM Baku
  • Aspida
  • Atlantic grupa
  • Aussenwirtschaft Austria
  • AutoZubak
  • Avirtel
  • Avon
  • AZ MDF LTD
  • Azertelekom
  • AZVO
  • B.M.V
  • Bakcell
  • Baku Stock Exchange
  • Ban centar
  • BBK
  • BBV Pfalz
  • Beldocs festival
  • Belupo
  • bio&bio
  • Blues Machine
  • Bold
  • Booking.com
  • Boortmalt
  • Boškinac
  • Brandoctor
  • Briig Boutique Hotel
  • Brlog
  • Brokula&Ž
  • Bruketa&Žinić OM
  • Bruketa&Zinic OM Wien
  • C&C Yachting
  • Centar za mirovne studije
  • Ćernelić
  • CHR Eko-projekt
  • Chromos boje i lakovi
  • Cineplexx
  • Croatia osiguranje
  • Cromaris
  • Cubismo
  • Davor Rostuhar
  • Degordian
  • Delikroat
  • Delta Agrar
  • Design Village
  • Doka
  • Društvo psorijatičara Hrvatske
  • Državna lutrija Srbije
  • Dugraf
  • Dukat
  • Edward Bernays – visoka škola
  • Energotuš
  • EPH
  • Eurobev
  • Extreme Intimo
  • Fakultet elektrotehnike i računarstva
  • Fakultet strojarstva i brodogradnje
  • Favarger
  • Ferrari - Avtolux Baku
  • Festival Opatija
  • Flare
  • Forum mladih SDP-a
  • Franck
  • Freewa
  • Fresco
  • Freshtel
  • Fructus
  • Gajba
  • Galić
  • Ghetaldus
  • Gjuro
  • Gliptoteka HAZU
  • Global
  • Go sushi
  • GOOD Inicijativa
  • Grad
  • GRAWE Hrvatska
  • Grey Moscow
  • Grey New York
  • HEINEKEN Hrvatska
  • HEP
  • HNK Ivana pl. Zajca Rijeka
  • HOC Bjelolasica
  • Holcim
  • Horwath HTL
  • Hoto grupa
  • Hrvatska gorska služba spašavanja
  • Hrvatska komora arhitekata i inženjera u graditeljstvu
  • Hrvatska lutrija
  • Hrvatska pošta
  • Hrvatska turistička zajednica
  • Hrvatski duhani
  • Hrvatski filmski savez
  • Hrvatski paraolimpijski odbor
  • Hrvatski zavod za javno zdravstvo
  • Hrvoje Prpić
  • HURA
  • Hypo Alpe-Adria-Bank
  • IGEPA
  • iHaai
  • imall.eu
  • Infinum
  • iNovine
  • Institut za razvoj i inovativnost mladih (IRIM)
  • Istragrafika
  • Istraturist
  • Ivančica
  • Jaffa
  • Jako vino – Stina
  • Jamnica
  • Jeger
  • JOTS
  • Kamgrad objekti
  • Karlovačka pivovara
  • Kielo
  • Kokon
  • Komunikacijski laboratorij
  • Komunikacijski ured Colić Laco i partneri
  • Komunkacijski laboratorij
  • Konzum
  • KOSSP
  • Krapinsko-zagorska županija
  • Kraš
  • Kristina
  • KunstRaum
  • Lega-lega
  • Lider press
  • Livada
  • Lounge bar Škola
  • Ludo
  • Lumegrand
  • M. Special Car Armoring
  • Magdalena festival
  • Maistra
  • Marbo
  • Marko Lušić
  • Matica hrvatska
  • Mayr-Melnhof
  • McShark
  • Mediaform
  • Medora hoteli i ljetovališta
  • MEI
  • MIH
  • Mikser festival
  • Milla
  • Ministarstvo branitelja
  • MMM Agramservis
  • Motovun film festival
  • Motus
  • MPG Chiavalon
  • Muzej prekinutih veza
  • Muzejski dokumentacijski centar
  • Nada - Udruga za terapijsko jahanje
  • Nanobit
  • Nar Mobile
  • Narodni radio
  • Ne. Ne. Ne.
  • Neomedia
  • Nike
  • O.N.E.
  • Olimpijski centar Pag
  • Omoguru
  • one2play
  • OPG Chiavalon
  • OPG Marica Jug
  • OPG Nives Morović
  • OPG Vukina
  • ORYX grupa
  • Osječka pivovara
  • Outlet
  • Paprenjak
  • Pasha bank
  • Penezić&Kožul
  • Personal
  • Planet Sport
  • Pliva
  • PMD Group
  • Podravka
  • Poliklinika Bagatin
  • Popular Bruketa&Žinić OM
  • Prijatelji životinja
  • Primani
  • Primorac
  • Privredna banka Zagreb
  • Profil International
  • proposal
  • Prva Banka Crne Gore
  • Pučki pravobranitelj
  • Puma Sport Hrvatska
  • Queer Zagreb
  • Quercus Consulting
  • Radgonske gorice
  • Radio 101
  • Raiffeisen Bank
  • RCDT
  • Renault Nissan Hrvatska
  • Ribarić
  • Rimac automobili
  • Room
  • Samago
  • Samsung Azerbaijan
  • San Tommaso
  • Sapienti sat
  • Sofi
  • SOS dječje selo Hrvatska
  • Soundset
  • SPAN
  • Stress shuze
  • Tabor Film Festival - GOKUL
  • Take Me Home
  • Tantrum Solutions London
  • TDR
  • Teatar EXIT
  • Tele2
  • The Club Port Baku
  • The Coca-Cola Company
  • thenetworkone
  • Tigar teatar
  • Tjedan dizajna Zagreb
  • Topaz
  • Turistička zajednica grada Zagreba
  • Turistička zajednica Primorsko-goranske županije
  • Udruga Druga prilika
  • Udruga Srce
  • Udruga Sve za nju
  • Udruga Val
  • Udruga Zdravo novorođenče
  • Udruga Žmergo
  • Umami
  • UNICEF
  • UniCredit banka
  • United Aid for Azerbaijan
  • Uran
  • Urban Green Technologies
  • Ured za ljudska prava Vlade RH
  • Valtida Piccola
  • Veladrion
  • Vipnet
  • Vizkultura.hr
  • Volonterski centar Zagreb
  • Vukovar film festival
  • Warehouse
  • WWF
  • Xalq bank
  • Zagreb film festival
  • Zagrebačka banka
  • Zagrebačka pivovara
  • Zarez
  • Zavod VOZIM
  • Zelena akcija
  • Žito
  • Zrno bio bistro
  • Zveza za šport invalidov Slovenije – Paraolimpijski komite
  • ambient
  • annual report
  • branding
  • calendar
  • campaign
  • digital communication
  • direct
  • event
  • exhibition design
  • fair stand design
  • guerilla
  • illustration
  • indoor
  • monograph
  • office design
  • other
  • outdoor
  • packaging
  • POS
  • poster
  • PR
  • print
  • product design
  • radio
  • restaurant design
  • retail design
  • TV
  • typography
  • visual identity
  • alcoholic drinks
  • banking/investment/insurance
  • business equipment/services
  • cars
  • clothing/footwear
  • commercial public services
  • construction
  • corporate
  • cosmetics/beauty
  • energy
  • entertainment/leisure/culture
  • food
  • household
  • non-alcoholic drinks
  • other
  • other vehicles/auto products/services
  • pharmacy
  • public awareness
  • public service
  • publications/media
  • real estate
  • restaurants/bars
  • retail stores
  • self-promotion
  • sweet food/snacks
  • telecommunication
  • tobacco
  • travel/sport/tourism