10 Apr 2013.
media: #campaign #event #TV client: #Pasha bank sector: #entertainment/leisure/culture

We’re not in Kansas anymore ;) – a website with all Azerbaijani movies subtitled in English

I’m gonna make him an offer he can’t refuse. Go ahead, make my day. My momma always said ‘life is like a box of chocolates – you never know what you’re gonna get.

These movie quotes and many more have always been so popular that they’ve become a part of our culture, daily paraphrased in newspaper headlines, or quoted in conversations over a coffee.

Azerbaijan also has a rich cinematographic history, especially in soviet and post-soviet era. Many Baku film lovers claim that the best Azerbaijani comedies come from these times and that their genre is black-and-white slapsticks. They haven’t been subtitled until now, and therefore have been unavailable to foreigners interested in learning more about Azeri culture.

Thanks to Nariman Film Production House, and Pasha Bank, with support from the Azerbaijan Ministry of Tourism and Culture, website has been launched, where all Azerbaijani movies with English subtitles can be watched for less than a euro.

azericinema1 azericinema2

Bruketa&Zinic OM Baku agency created a launch campaign for journalists and business partners by organizing a press conference, and later for wide audience by branding Baku buses.

The press conference was held in one of the oldest Baku movie theaters, Nizami Center. A brass band in front of the theater certainly contributed to an already festive mood during Nowruz, Azerbaijan’s most popular holiday, while a quartet was playing classic movie tunes on the second floor of the theater. Local TV channels covered the event, and every guest was given a present – a box of sweets such as baklava and halva, typically baked during Nowruz, and placed inside a round metal box to recall old filmstrip boxes.


Bruketa&Žinić OM Baku / Helena Rosandić (Director), Kitica Kekić (Creative Director), Ibrahim Ibrahimov (Copywriter), Gulchin Eyvazli (Account Manager), Branka Lovrić (Art Director)

Null studio (Animation)

Pasha bank

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