Hrv
14 Mar 2013.
media: #outdoor #poster client: #Teatar EXIT sector: #entertainment/leisure/culture

Fathers and Sons

Visual identity for an Exit Theatre performance

TEATAREXIT_2013000019_CLT_0213_City_1185x1750_ocevi_sinovi

The performance “Fathers and sons” by the authors Ksenija Zec and Saša Božić, produced by the Exit Theatre, deals with neglected but again socially very present issues of male heritage, symbolically questioning the father-son relationship.

This relationship is often incomplete, unverbalized; instead of a clearly pronounced resolution of the intergenerational conflict “fathers often leave to their sons only objects of some kind – father’s watch, father’s gun, a diary…”.*

The solution uses a recognizable optical illusion communicating the father-son relationship. In the forefront we see the symbol of an inherited object, a damaged and clumsily repaired vase alluding to an unresolved conflict, a communication crack standing between two silhouettes – that of the father and the son.

*from the brief

Bruketa&Žinić OM / Ivan Čadež (Creative Director), Nebojša Cvetković (Art Director), Vanja Osredečki (Account Director), Dražen Novak (Copywriter), Nina Nonković (Account Assistant), Marko Ostrež, Radovan Radičević (DTP)

Media
outdoor
poster
sector
entertainment/leisure/culture
Client
Teatar EXIT
Share
Back to top