The company Jaffa Crvenka in cooperation with Popular Bruketa&Žinić OM Belgrade advertising agency started a regional campaign for Jaffa cakes®. The goal of the campaign was to strenghten the local position of Jaffa cakes® as a brand promoting universal values, and to get closer to consumers in the entire region by using witty communication.
The framework of the campaign is the presence of Jaffa cake in everyday life which makes solving different problems eaiser and more sweet. The fact it is a regional campaign has infulenced on gathering the team that would be recognizable in all the regional countries. The TV direction was put in the hands of a significant movie figure Srđan Dragojević, and the acting to the also well known Branko Đurić Đura.
Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Vlatko Mladenović (Copywriter), Marija Diklić (Account Director), Nemanja Vićić (Account Manager), Veljko Zajc (Graphic Designer), Milan Maletić (DTP)
Le Spot (TV production)
Srđan Dragojević (TV director)