Brandoctor brand consultancy has won REBRAND 100 award for the sixth year in a row, this time for their work with Stina wine from the island of Brač. Stina has won a special Distinction award next to Wrigley and Starbucks, and before the globally known brands like Kellogg’s and Hewlett-Packard. By winning this award, Stina was ranked among the world’s most effective rebrands, according to the judging process that has put emphasis on executed strategy that made an emotional connection and met strategic objectives with relevance to current audiences and prospects.
“Telling a ‘sticky’ story is and always will be what great branding is about. This year’s REBRAND 100 winners did so with smarts, creative flare and style.” said 2013 juror Allen Adamson, Managing Director, Landor.
REBRAND™ is the world’s leading resource for effective brand transformations. The REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands, featured in such media as The Wall Street Journal, CNN Money, Bloomberg Businessweek.