Unique story for brand’s success

Dubrovnik hosted the Festa od vina (Wine Fest) event from January 31 to February 2, organized by The Croatian Chamber of Commerce – Dubrovnik-Neretva County Chamber, Dubrovnik-Neretva County Chamber of Trade and Crafts, City of Dubrovnik and Festa Dubrovnik. The festival is the continuation of Dubrovnik Riviera Wine branding promo activities, with the goal of increasing the consumption of native wines from the Dubrovnik-Neretva County in domestic and foreign markets.

As part of the program on January 31, hotel Mare hosted a few workshops and lectures by experts in wine, hospitality and tourism sector, one of them being the lecture by Brandoctor’s brand consultants Anja Bauer Minkara and Petra Despot. The topic of their lecture was Unique story as the precondition of brand’s success, and they were also part of the jury for the best wine packaging award.