Exhibition with hidden exhibits
Culture of smoking: From Taboo to Taboo
Visual identity and marketing communication for the exhibition
The visual identity and marketing communication for the exhibition The culture of Smoking: From Taboo to Taboo by the authors Igor Zidić and Feđa Vukić have been created in the collage technique using artwork details from the exhibition. TV and print communication announcing the exhibition was followed by the monograph with its content also available online.
Bruketa&Žinić OM / Miran Tomičić (Creative Director), Ivan Čadež (Senior Copywriter), Ivan Čepelak (Copywriter), Ana Baletić (Senior Art Director), Tanja Pružek Šimpović (Designer), Zrinka Jugec (Account Director), Ivana Drvar (Account Executive Senior), Radovan Radičević, Marko Ostrež (DTP)
Vesna Pešić – BECHA (Illustrator)
studio Atomic Spoon / Željko Katanić (TV Production)
Brlog (Website Design and Production, Community Management)
Goran Vranić, Domagoj Kunić (Photographers)
Božo Skoko, Predrag Grubić (Monograph Editors)
Culture of smoking: From Taboo to Taboo
Brand Strategy and Visual Identity of the GRAIA Platform
The Croatia Polyclinic’s campaign – “Your posture is your future” resulted in over 100,000 posture scans and a 46% increase in physiatrist appointments