HRV
10 Dec 2012.

Why it is important to be unique

Anja Bauer Minkara, senior brand consultant from our brand consultancy Brandoctor, participated at the 15th Hoteliers Congress

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Anja Bauer Minkara, senior brand consultant from our brand consultancy Brandoctor, participated at the 15th Hoteliers Congress, organized by the Croatian Hoteliers Employers Association, at Zagreb’s Sheraton Hotel on 21–22 November 2012. This is one of the most significant and long-standing expert tourism meetings in Croatia, and this year marked the 20th anniversary of the establishment of the association.

The topic this time was creative hotelierism, and therefore a large share of the programme was dedicated to architecture, design, marketing and film. Anja Bauer Minkara spoke about how important it is to tell a unique story about a brand, and why it is important to be species, and gave the examples of Lone, Stina, Kvarner and Krapina-Zagorje County.

 

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