HRV
10 Dec 2012.
media: #retail design client: #Brokula&Ž sector: #clothing/footwear

Brokula&Ž experience store

The spacious and clean interior is dominated by simple and natural materials that emphasize the essence of the brand

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Brokula&Ž  is a brand of underwear and T-shirts made exclusively from organically grown materials   — the first of its kind in Croatia. The concept of the flagship Brokula&Z mono-brand store in the center of Zagreb, the capital city of Croatia, consistently follows the ecological foundation of the brand. In addition to being a shop with eco-friendly clothing, the interior also serves as a place to hang out, exchange ideas and have fun. With weekly DJ sets accompanied by organic food and juices, the store regularly livens up the whole street.

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By pushing back the shop window to create a ledge topped by a plush, branded cushion, we created inviting public seating that relaxes the boundary between the street and the shop. This is a unique feature in Zagreb, as it adds community value to the public and urban space in the pedestrian zone of the city center.

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The open and clean interior is enhanced by simple and natural materials that emphasize the essence of this eco-friendly brand. The focus of the whole space is the Brokula&Z product display, a clean and functional showcase that we designed exclusively for the brand. This modular display is divided into three clearly defined zones: images that visually communicate the brand’s values dominate the top section, merchandise such as t-shirts and underwear hangs at eye level, and the bottom section holds uniquely designed product packaging.

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The only two materials used in the display are recycled chip wood and industrial-sized bolts that can easily be reused or recycled. The opposite “living room” area, complete with vintage chairs, a coffee table, and a black gallery wall decorated with vibrant canvases communicates the style and philosophy of the Brokula&Ž way of life.

 

Brigada / Damjan Geber (Creative Director), Srđana Alač, Simon Morassi Piperčić (Designers)

Domagoj Kunić (photographer)

Media
retail design
sector
clothing/footwear
Client
Brokula&Ž
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10 Dec 2012.
media: #uređenje prodajnog mjesta client: #Brokula&Ž sector: #odjeća/obuća

Brokula&Ž experience store

Prozračan i čist interijer u kojem prevladavaju jednostavni prirodni materijali naglašava bit brenda

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Brokula&Ž je brend donjeg rublja i majica od organski uzgojenih sirovina, a koncept prve Brokula&Ž monobrand trgovine u Zagrebu dosljedno prati ekološke temelje brenda. Osim kao trgovina eko-odjećom, interijer služi i kao prostor druženja, razmjene ideja i zabave.

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Uvlačenjem izloga dobiven je prostor za sjedenje koji povećava otvorenost prostora prema ulici, što je u Zagrebu, nažalost, neuobičajena pojava kojom se stvara dodana vrijednost javnom urbanom prostoru pješačkog dijela Tesline ulice.

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Prozračan i čist interijer u kojem prevladavaju jednostavni prirodni materijali naglašava bit brenda, a kroz cijeli se prostor dominantno proteže jedinstveno dizajniran Brokula&Ž promo display. Njegov modularni tipski dizajn organiziran je tako da uz korištenje osnovnih prirodnih materijala stvara jasne zone za pozicioniranje poruka, izloženih i pakiranih proizvoda. Na vrhu se nalazi brand image zona koja svojom pozicijom iznad razine očiju komunicira stil i filozofiju Brokula&Ž načina života.

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Brigada / Damjan Geber (Creative Director), Srđana Alač , Simon Morassi Piperčić (Designers)

Domagoj Kunić (fotograf)

Media
retail design
uređenje prodajnog mjesta
sector
clothing/footwear
odjeća/obuća
Client
Brokula&Ž
Brokula&Ž
Share

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