Brokula&Ž is a brand of underwear and T-shirts made exclusively from organically grown materials — the first of its kind in Croatia. The concept of the flagship Brokula&Z mono-brand store in the center of Zagreb, the capital city of Croatia, consistently follows the ecological foundation of the brand. In addition to being a shop with eco-friendly clothing, the interior also serves as a place to hang out, exchange ideas and have fun. With weekly DJ sets accompanied by organic food and juices, the store regularly livens up the whole street.
By pushing back the shop window to create a ledge topped by a plush, branded cushion, we created inviting public seating that relaxes the boundary between the street and the shop. This is a unique feature in Zagreb, as it adds community value to the public and urban space in the pedestrian zone of the city center.
The open and clean interior is enhanced by simple and natural materials that emphasize the essence of this eco-friendly brand. The focus of the whole space is the Brokula&Z product display, a clean and functional showcase that we designed exclusively for the brand. This modular display is divided into three clearly defined zones: images that visually communicate the brand’s values dominate the top section, merchandise such as t-shirts and underwear hangs at eye level, and the bottom section holds uniquely designed product packaging.
The only two materials used in the display are recycled chip wood and industrial-sized bolts that can easily be reused or recycled. The opposite “living room” area, complete with vintage chairs, a coffee table, and a black gallery wall decorated with vibrant canvases communicates the style and philosophy of the Brokula&Ž way of life.
Brigada / Damjan Geber (Creative Director), Srđana Alač, Simon Morassi Piperčić (Designers)
Domagoj Kunić (photographer)