10 Dec 2012.
media: #retail design client: #Brokula&Ž sector: #fashion

Brokula&Ž experience store

The spacious and clean interior is dominated by simple and natural materials that emphasize the essence of the brand

brokula&z_ducan_1 brokula&z_ducan_2

Brokula&Ž  is a brand of underwear and T-shirts made exclusively from organically grown materials   — the first of its kind in Croatia. The concept of the flagship Brokula&Z mono-brand store in the center of Zagreb, the capital city of Croatia, consistently follows the ecological foundation of the brand. In addition to being a shop with eco-friendly clothing, the interior also serves as a place to hang out, exchange ideas and have fun. With weekly DJ sets accompanied by organic food and juices, the store regularly livens up the whole street.

brokula&z_ducan_3 brokula&z_ducan_4a brokula&z_ducan_4b

By pushing back the shop window to create a ledge topped by a plush, branded cushion, we created inviting public seating that relaxes the boundary between the street and the shop. This is a unique feature in Zagreb, as it adds community value to the public and urban space in the pedestrian zone of the city center.

brokula&z_ducan_9a brokula&z_ducan_9b

The open and clean interior is enhanced by simple and natural materials that emphasize the essence of this eco-friendly brand. The focus of the whole space is the Brokula&Z product display, a clean and functional showcase that we designed exclusively for the brand. This modular display is divided into three clearly defined zones: images that visually communicate the brand’s values dominate the top section, merchandise such as t-shirts and underwear hangs at eye level, and the bottom section holds uniquely designed product packaging.

brokula&z_ducan_5a brokula&z_ducan_5b brokula&z_ducan_6 brokula&z_ducan_7 brokula&z_ducan_8a brokula&z_ducan_8b

The only two materials used in the display are recycled chip wood and industrial-sized bolts that can easily be reused or recycled. The opposite “living room” area, complete with vintage chairs, a coffee table, and a black gallery wall decorated with vibrant canvases communicates the style and philosophy of the Brokula&Ž way of life.


Brigada / Damjan Geber (Creative Director), Srđana Alač, Simon Morassi Piperčić (Designers)

Domagoj Kunić (photographer)

retail design

Related articles

Bruketa&Žinić present Brokula&Ž

With Brokula&Ž, everything important comes from within. Brokula&Ž clothing is made from organically grown materials, with hidden messages written on the inside that can be seen only by you… and whoever undresses you. The feeling of comfortable, natural fabric on the skin warms you on the outside, while the inspirational messages warm you from within.

Back to top