03 Oct 2012.
media: #campaign #poster client: #Društvo psorijatičara Hrvatske sector: #public awareness

Focus on me, not my skin

Campaign for Croatian Psoriasis Association


The Croatian Psoriasis Association has asked the Agency to develop a campaign that will increase awareness about the everyday challenges of people with psoriasis. The main challenge was the fact that psoriasis patients are not accepted by society, so the goal was to increase the awareness of the environment how we are all made equal.


Nobody can jump out of their own skin. We have all learned to live with it and developed our personality that makes us human, regardless of our skin. When people look at psoriasis, they tend to give it too much importance so they can’t see what’s really important, they can’t see the person and his role in society. The campaign invites everyone to focus on what’s relevant and start a circle of support for psoriasis patients including: the public, patients and institutions.


One of the posters from the campaign has received a gold medal in the competition among 26 countries at the 4th IMID 2012 London, a conference of associations for immune-mediated inflammatory diseases.


Bruketa&Žinić OM / Nikola Žinić, Davor Bruketa (Creative Directors), Ivan Čepelak (Senior Copywriter), Dražen Novak (Junior Copywriter), Ivan Tanić (strateški planer), Vesna Horvat (Designer), Sanja Petek Mujačić (Director), Vanja Osredečki (Account Director), Sanja Nikolić (Account Executive), Nina Nonković (Account Assistant)

Domagoj Kunić (photographer)
Pakt media (production)


public awareness
Društvo psorijatičara Hrvatske
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