A restaurant suggesting: Stay hungry for more.
Brand repositioning and visual identity redesign of the Koykan restaurant chain
Room is a wine bar, gallery and a restaurant in Baku, Azerbaijan. Its carefully arranged wine list completing an excellent gastronomic offer, exhibition openings, concerts, private parties, dimmed lights and cosy lounge music, all create a relaxed atmosphere and a feeling like you were in your best friend’s living room.
In order for Room to express its personality and show all of its advantages, the agency Bruketa&Žinić OM was commissioned to create its visual identity and branding of the entire space. The agency has created the logo, menus, signalization marks, the neon sign and the exterior sunblind.
The logo is composed of circles as a direct association to plates or the main activity of the client. Room is a relaxing inspirational place where one is never alone, which is represented by the number of circles/plates. The logo is restrained by its color and expression because it is a place of multiply activities.
Bruketa&Žinić OM Baku / Jurana Puljić (Art Director), Helena Rosandić (Director)
