QR postage stamp that we have created for Croatian post has been published in the British magazine Directory. First, the guest editor of this issue Douglas Schiff, Chief Creative Director of OgilvyOne Bejing, wrote this in the editorial: “[In this issue] you’ll find a Zagreb based (no joke) agency that shows us a clever and perhaps a never-before-seen QR Code usage, if that’s possible”.
The editor in chief of the magazine Patrick Collister also commented on the QR postage stamp: “My stamp-collecting Aunt Renee wouldn’t begin to comprehend, but what a smart way to boost the workload of that little sticky square by turning it into the window of the digital tracking system, while reflecting the country’s pride as well. Talk about multi-tasking!”
This is how the Croatian postage stamp found itself in the company of brands whose projects have also been published in this 23rd issue of Directory magazine: IBM, British Airways, Toyota, Pepsi, MINI, IKEA, Philips, Intel, Coca-Cola and Mercedes-Benz.
Directory is a quarterly print publication and a web page dedicated to communication experts and advertising public, specialized in direct marketing. It is published under the editorial leadership of the creative marketing guru Patrick Collister, the founder of the creative school Creative Matters and the author of Won Report, the yearly analysis of the awarded direct marketing projects.
foto: Domagoj Kunić