One of a kind folksong collection as a symbol promoting the tradition of Međimurje
The campaign promoting the preservation of Međimurje tradition features five folksongs packaged together with alphabet pasta packets containing exact verse letters
Copy: Carefully chosen recipes, skilled hands of our bakers, and always a fresh selection. It’s a pleasure to choose fresh and it is even better to share the freshness with your loved ones. Tuš – always better.
Copy: Fresh first-class meat; Trust is built upon a great taste from a secure origin. It’s a pleasure to choose fresh and it is even better to share the freshness with your loved ones. Tuš – always better.
Copy: Fresh and juicy fruit and vegetables for every day. It’s a pleasure to choose fresh and it is even better to share the freshness with your loved ones. Tuš – always better.
The goal of this integrated campaign is to point out the advantages of TUŠ chain stores, the freshness, thereby also the quality of groceries. The basic idea was to show the process and speed of the groceries’ journey from TUŠ’s suppliers to the plates. We all like to choose fresh so this was the main idea when creating the campaign.
Bruketa&Žinić OM / Nikola Žinić, Davor Bruketa (Creative Directors), Sanja Petek Mujačić (Director), Ivan Tanić (Strategy Planner), Ivan Čepelak, Dražen Novak (Copywriters), Neven Crljenak (Art Director), Ana Šutić (Account Executive), Martina Brnić (Account Assistant)
Energotuš / David Razboršek, Jelena Anžin, Matija Vedenik
Super 16 (production)
