We were at the D-Day held from June 15 to June 17 at the Old Slaughterhouse in Zagreb. D Day is a day of design organized by Croatian Design Society and Pepermint with the aim of hosting the best productions of young designers up to 35 years of age. Žinić and Tanić held a workshop entitled Creativity Meets Business. First Žinić held an introductory lecture presenting the tools that the agency Bruketa&Žinić OM uses on an everyday basis to develop strategies and communication channels.
The second part was practical with the agency’s strategic planner Ivan Tanić, during which the students developed an insight for a boot-jack brand by using the so-called clover. The students had a homework to create a strategy on the basis of that insight, and the best results will be published here on our agency’s blog. Thanks to D-Day for inviting us, we had a great time!