HRV
18 Jun 2012.

B&Ž ranked second most effective independent ad agency globally

The Effie Index recognizes the most effective marketing communications ideas from around the world by analyzing finalist & winner data from 39 worldwide Effie competitions from the past year

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Effie Worldwide and Warc, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index. Bruketa&Žinić OM has been ranked second most efficient independent agency globally before respectable worldwide agencies such as Wieden+Kennedy i Jung von Matt.

The Effie Index recognizes the most effective marketing communications ideas from around the world by analyzing finalist & winner data from 39 worldwide Effie competitions from the past year. The Effie Award is a confirmation of achievement of specified goals and results, which is also the main task of marketing communications.

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According to the 2012 Effie Effectiveness Index Unilever is the most effective advertiser, McDonald’s is the most effective brand, for the second year in a row, WPP Group is the most effective advertising holding company and Ogilvy & Mather is the most effective advertising agency network. Ogilvy & Mather (Mumbai) is the most effective individual agency office; McKinney (Durham, NC, USA) is the most effective independently held advertising agency.

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