Effie Worldwide and Warc, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index. Bruketa&Žinić OM has been ranked second most efficient independent agency globally before respectable worldwide agencies such as Wieden+Kennedy i Jung von Matt.
The Effie Index recognizes the most effective marketing communications ideas from around the world by analyzing finalist & winner data from 39 worldwide Effie competitions from the past year. The Effie Award is a confirmation of achievement of specified goals and results, which is also the main task of marketing communications.
According to the 2012 Effie Effectiveness Index Unilever is the most effective advertiser, McDonald’s is the most effective brand, for the second year in a row, WPP Group is the most effective advertising holding company and Ogilvy & Mather is the most effective advertising agency network. Ogilvy & Mather (Mumbai) is the most effective individual agency office; McKinney (Durham, NC, USA) is the most effective independently held advertising agency.