For the fifth time in a row Brandoctor has won the leading international rebranding recognition – ReBrand 100
![ORYX_A3-1_RGB_web[1]](http://bruketa-zinic.com/wp-content/uploads/2012/03/ORYX_A3-1_RGB_web1.jpg "ORYX_A3-1_RGB_web[1]")
The highest professional rebranding recognition, ReBrand 100, was for the fifth year in a row allotted to the first Croatian branding agency Brandoctor, for the Oryx Group rebranding. It is a large-scale project that has been completed last year, providing the former AMC brand (Auto Management Centre) a new “life”.
Brigada developed a standard concept for the organization and arrangement of ORYX Rent a Car offices and the design of a modular information and retail counter, applicable to both existing and new locations. The counter was designed in accordance with the new visual standard of ORYX Group, and its form and ergonomic design completely change the previous way of working with clients, making transactions more efficient and effective
The ORYX Group corporate website is actually eight different web pages that simply, clearly and unassertively communicate news and services for drivers and about the driving culture
Brand strategy and visual identity
Rebranding of KentBank – a leading bank for SMEs in Croatia