The Bruketa&Žinić OM agency from Zagreb has partnered up with the Popular agency from Belgrade, which has now changed its name to Popular Bruketa&Žinić OM. The agency specializes in strategic planning, offline and online communication, branding and design.
The agency Popular has been operating on the Southeast European markets since 2006, working with clients such as AVON Cosmetics (Danube Group), Serbian Nation Lottery, PepsiCo (Marbo), Fruvita, Mikser Festival and others. Together with the Brlog digital agency, Brandoctor branding consultants, Brigada shop concept studio and Bruketa&Žinić OM Zagreb and Baku advertising agencies, Popular Bruketa&Žinić OM constitutes a group of interconnected agencies with some 70 communication experts that provide services for clients from Slovenia, Croatia, Serbia, Ukraine and Azerbaijan.
It is our great pleasure to have found an exceptional group of young talented creative people in Popular, whose ideas, knowledge and talent will strengthen our mutual business on all markets. We are looking forward to our collaboration, especially on projects that are trying to penetrate onto other markets that we are yet not covering, such as Austria.
Davor Bruketa, creative director and co-owner of the advertising agency Bruketa&Žinić OM Zagreb
The entrance of Bruketa&Žinić OM into our ownership structure is not just an opportunity to expand our business and an opportunity to exchange experiences, especially in the fields of strategic planning and production. We believe in measurable and effective creativity in the advertising business, and now we have an entire set of original tools available to us that have been developed within the Bruketa&Žinić OM agency, as an agency that has won many Effie awards for marketing effectiveness.
Boris Marčetić, founder of the advertising agency Popular Belgrade
Have a look at some of Popular’s work here