Azertelekom has released a new brand onto the market, an internet provider with the fastest internet and the first to use FTTB technology. The agency Bruketa&Žinić OM Baku was entrusted with the task of building onto the initial name of Aktiv, developing the brand’s visual identity and establishing the basic communication.
The solution was reached based on insight: with the Azerbaijani brand Aktiv-ol, internet life becomes more active. With its fast internet speeds, Aktiv-ol internet stimulates its users to get more things done in a day, to be both faster and better. The name was thus adapted to Aktiv-ol, which in Azerbaijani means “be active”.
Work on this brand is ongoing.
Azertelekom (Thomas Schidek – FTTB Project Director)
Bruketa&Žinić OM Baku / Ivan Tanić (strategic planner), Helena Rosandić (Director), Marko Matijašević (copywriter)
Manasteriotti∞Marić (Art Directors, Designers)