Big brands deserve a big logo
Modernizing the packaging of Ki-Ki – a multigenerational household name – and visually separating the sub-brands
After a long time, Kraš has redesigned one of its most popular products Napolitanke (crispy wafer sheets with a variety of tasty creams). Since Napolitanke are part of almost every home in Croatia and countries in the region, the agency had to think of a memorable and likable communication to justify this status of being the most famous product of this group, and a synonym for an entire category of wafer products.
Bruketa&Žinić OM agency has created a TV commercial where Napolitanke were presented in a new and original way, inspired with their unique shape. As it can be guessed from the commercial itself, its making was very fun, and a famous Croatian Domino Day representative, Jana Horvat, was hired to assemble the challenging domino construction.
Bruketa&Žinić OM / Nikola Žinić, Davor Bruketa (Creative Directors), Ivan Čepelak, Marko Matijašević (copywriters), Ana Belić (Art Director), Vesna Horvat (Designer), Vanja Osredečki (Account Director), Ana Šutić (Account Executive)
Komakino (produkcija), Nevio Marasović (director)
2011
