Freshtel is a Ukrainian 4G internet provider that entrusted the agency Bruketa&Žinić OM Baku with the development of its New Year’s campaign. The campaign promoted a special offer in which Freshtel offered double the internet transmission for the entire year for its new service WiMax (city-wide broadband WiFi), the only service of its kind in the Ukraine.
WiMax is a modern, almost futuristic service that allows users to access the internet at broadband speed via a Wi-Fi receiver. Considering that the service is available within the coverage area of Freshtel’s WiMax transmitters, the main benefit of the brand was found in the dynamic life within the Fresh-zone, the zone with the fastest interest. Further brand communication will fully come to light within the overall brand strategy of life within the Fresh-zone.
The idea of this campaign was based on the word “double” – every word in the advertisements is repeated, so as to literally demonstrate the concept of “double data transmission”.
Bruketa&Žinić OM Baku / Nikola Žinić, Davor Bruketa (Creative Directors), Ivan Tanić (strategic planner), Helena Rosandić (Director), Marko Matijašević (copywriter), Nebojša Cvetković (Art Director), Nikolina Steković (Designer), Ana Šutić (Account Executive)