HRV
17 Dec 2011.
client: #Freshtel

Campaign for Ukraine’s Freshtel

Freshtel is a 4G internet provider from Kiev

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Freshtel is a Ukrainian 4G internet provider that entrusted the agency Bruketa&Žinić OM Baku with the development of its New Year’s campaign. The campaign promoted a special offer in which Freshtel offered double the internet transmission for the entire year for its new service WiMax (city-wide broadband WiFi), the only service of its kind in the Ukraine.

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WiMax is a modern, almost futuristic service that allows users to access the internet at broadband speed via a Wi-Fi receiver. Considering that the service is available within the coverage area of Freshtel’s WiMax transmitters, the main benefit of the brand was found in the dynamic life within the Fresh-zone, the zone with the fastest interest. Further brand communication will fully come to light within the overall brand strategy of life within the Fresh-zone.

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The idea of this campaign was based on the word “double” – every word in the advertisements is repeated, so as to literally demonstrate the concept of “double data transmission”.

Bruketa&Žinić OM Baku / Nikola Žinić, Davor Bruketa (Creative Directors), Ivan Tanić (strategic planner), Helena Rosandić (Director), Marko Matijašević (copywriter), Nebojša Cvetković (Art Director), Nikolina Steković (Designer), Ana Šutić (Account Executive)

 

2011

Media
sector
Client
Freshtel
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