HRV
24 Oct 2011.
client: #Pasha bank

Annual report of Azerbaijan’s Pasha Bank

Pasha Bank is Azerbaijan’s largest investment bank and one of the first clients of the agency Bruketa&Žinić OM Baku

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Pasha Bank is Azerbaijan’s largest investment bank and one of the first clients of the agency Bruketa&Žinić OM Baku. To date, the Azerbaijan based agency has developed two annual reports for Pasha Bank.

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In 2011, the task was to exhibit the development of the bank and the achievement of the set corporate goals, and to emphasize that this is an Azerbaijani bank.

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The solution was a box in the national colours containing a USB stick instead of paper. In this way, the form of the report communicates the contemporary projects supported by Pasha Bank.

Bruketa&Žinić OM Baku / Moe Minkara (Creative Director), Nebojša Cvetković (Art Director, Designer), Helena Rosandić (Director), Radovan Radičević, Marko Ostrež (DTP)
Nivas (digitalna produkcija)

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In 2010, the brief for the report was to show the strength of Azerbaijani investments, and therefore the solution was based on a comparison of the capital city Baku, then and now.

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The front cover of the book was wrapped with a paper wrap depicting the cityscape as it once was. By removing the wrap to open the annual report, the present day Baku cityscape is revealed, with the contemporary architecture prominently featured.

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Bruketa&Žinić OM Baku / Moe Minkara (Creative Director), Tomislav Jurica Kaćunić (Art Director, Designer), Helena Rosandić (Director)

Domagoj Kunić (photographer)

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