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30 Sep 2011.

Pentawards for Ronhill Unlimited

Interactive packaging created by joint forces with our digital agency Brlog has brought us the third Pentaward

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Last night we were awarded bronze at the Pentawards ceremony on New York’s Times Square, for the Ronhill Unlimited project. It’s a packaging with a QR code, directing the user to a mobile web page where among other things the user can find the nearest location where smoking is allowed. Digital part of the project was done by Brlog agency.

Pentawards is the first and by now the most important international competition specialized in packaging design. This year’s jury president is Gérard Caron, considered to be the pioneer of design for market communication in France. The members of the jury were the heads of marketing for companies such as Danone, P&G, Henkel and others.

The Pentawards winners receive a great deal of attention from professional and even wider public. Besides that, all the awarded projects get to be a part of the exhibition in the prestigious Paris Designpack Gallery, and are published in the best world packaging annual by Taschen.

What to say except thank you Academy and thanks to the TDR team ;)

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