Hotel Lone is a showcase of Croatia’s creative industry, with several of the nation’s best architects, designers and artists involved in its creation. The hotel was designed by Zagreb’s well known architecture studio 3LHD, and designers and artists involved in the project included Numen/For use, I-GLE, Silvio Vujičić and Ivana Franke.

The key visual is inspired by the central lobby, which is the most impressive volume of the hotel, extending along its entire height. This is a space that joins the hotel wings, contains all the most important facilities and is the origin of all activities. It is the “heart” of the hotel. That is why this space was selected as a symbol, whose form changes depending to which part of the hotel it is applied and the perspective from which it is viewed.

All the important applications are part of large 4-meter illustration created based on the visual identity. When combined, they create an integral image.

Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić (Creative Directors, Art Directors), Nebojša Cvetković (Art Director, Illustrator, Designer), Ivan Čadež (Senior Copywriter), Sonja Šurbatović (Designer), Martina Ivkić (Account Executive), Vesna Đurašin (Production Manager), Marko Ostrež, Radovan Radičević (DTP)

Domagoj Kunić, Marko Dabrović (photographers)

2011