28 Sep 2011.
media: #branding #visual identity client: #Maistra sector: #restaurants/bars #travel/sport/tourism

Hotel Lone Branding

Hotel Lone is a showcase of Croatia’s creative industry, with several of the nation’s best architects, designers and artists involved in its creation. The hotel was designed by Zagreb’s well known architecture studio 3LHD, and designers and artists involved in the project included Numen/For use, I-GLE, Silvio Vujičić and Ivana Franke.

The key visual is inspired by the central lobby, which is the most impressive volume of the hotel, extending along its entire height. This is a space that joins the hotel wings, contains all the most important facilities and is the origin of all activities. It is the “heart” of the hotel. That is why this space was selected as a symbol, whose form changes depending to which part of the hotel it is applied and the perspective from which it is viewed.

All the important applications are part of large 4-meter illustration created based on the visual identity. When combined, they create an integral image.

lone001    lone1ax lone1b lone2a lone2b lone3 lone5 lonegif lone6a lone6b lone7a lone7b lone8a lone8blone8clone9lone10alone10blone11lone11alone11blone12lone13lone14alone14blone15alone15blone16alone16blone17alone17b

Bruketa&Žinić OM / Davor Bruketa (Creative Director, Art Director), Nebojša Cvetković (Art Director, Illustrator, Designer), Ivan Čadež (Senior Copywriter), Sonja Šurbatović (Designer), Martina Ivkić (Account Executive), Vesna Đurašin (Production Manager), Marko Ostrež, Radovan Radičević (DTP)

Domagoj Kunić, Marko Dabrović (photographers)


visual identity

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