GRAIA: the voice of many, shaped for each individual experience
Brand Strategy and Visual Identity of the GRAIA Platform
Men’s cosmetics line branding
Bold For Men is a brand whose target audience are brave, successful, self-confident, modern strong men who shave their head and are proud of it. It was part of the Oscars gift packages in 2007. More at the Brandoctor.
Brandoctor / Anja Bauer Minkara (Senior Brand Consultant), Maja Benčić (Junior Brand Consultant), Moe Minkara (Creative Director), Jurana Puljić (Art Director, Designer), Helena Rosandić (Account Director)
2006
Brand Strategy and Visual Identity of the GRAIA Platform