02 Feb 2011.

WTF is Karlo

Lecture about the campaign for Karlovac Beer (Karlovačko pivo) at the Web Strategy conference


Ivanka Mabić, our Account Director, tried to answer the question WTF is Karlo, in a lecture held at the conference Web strategy 9. She spoke about the strategy and carrying out of the campaign we did for the Karlovačko beer (Karlovačko pivo) on the occasion of the Football World Cup. The campaign was inspired by the reality TV, as a real life simulation; by using a strong platform of social networks and guerrilla actions, it created a personality for whom, at first, the public was unsure whether or not it was a real person.

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