Big brands deserve a big logo
Modernizing the packaging of Ki-Ki – a multigenerational household name – and visually separating the sub-brands
Griotte is a brand with a long tradition. It is well-know for its sour cherries soaked in alcohol for months, which are then immersed in fresh fondant and cherry liqueur and wrapped in deluxe dark chocolate. With the redesign of the Griotte chocolate candies, the aim was to make them a premium product by pointing out the story of how they came to be in the first place; for that reason, the history of Griotte is written on the back side of the packaging.
Bruketa&Žinić OM / Tanja Škorić, Nikola Žinić, Davor Bruketa (Creative Directors), Neven Crljenak (Art Director), Martina Marinić (Designer), Vanja Osredečki (Account Director), Ana Šutić (Account Executive)
2010
