Big brands deserve a big logo
Modernizing the packaging of Ki-Ki – a multigenerational household name – and visually separating the sub-brands
Trijumf, Runolist and Badem are the traditional chocolates of Kraš which marked our childhood or youth, so that today we remember them with a dose of nostalgia. They needed to be revived, while also keeping the characteristic ‘V’ shaped illustration on the front side. The main redesign characteristic is the retro style which accentuates the long tradition of Kraš chocolates.
Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić, Tanja Škorić (Creative Directors), Ana Belić (Art Director, Designer), Tanja Škorić (copywriter), Vanja Osredečki (Account Director), Ana Šutić (Account Executive), Marko Ostrež, Ivan Milek (DTP)
Dag Šola Oršić (photographer)
2010
