Hrv
24 Jan 2011.
media: #campaign #guerilla #packaging #print #TV client: #Tele2 sector: #telecommunication

Don’t let anyone empty your pockets

Tele2 rebranding campaign

tele2_ne_daj_da_lupaju_2

I bought a new laptop from 3500,00 HRK I saved this year using Tele2 services. An average Tele2 user saves 1217,00 HRK a year; With 2450 HRK saved with Tele2 I bought a new bike!

We creatied the new visual identity of Tele2 in Croatia. The solution was made according to the visual standards of the Swedish agency Pharmacy, and apart from the new logo, we included new colours and icons which represent the basics of the Tele2 tariff.

In addition to corporate materials, we also made the advertising campaign with the teaser and revealer phase where the main characters are still mobsters (the creative solution Tele2 has been using in several markets).  Our creative share in the campaign were the scenarios for the TV commercials and photo briefs for photographing newspaper ads which we did in cooperation with the Russian agency Partisan, as well as the guerrilla communication with the employees and the graffiti around the city in the teaser phase of the campaign. We also came up with the BTL communication for points of sale.

TV teasers:

guerila:

Bruketa&Žinić OM / Moe Minkara (Creative Director), Thomas Bauer, Kitica Kekić (Copywriter), Neven Crljenak, Goga Golik (Art Directors), Dunja Delač (Senior Designer), Helena Rosandić (Account Director), Zrinka Jugec (Account Manager), Lana Borić (Account Executive), Vesna Đurašin (Production Manager), Marko Ostrež (DTP)

2009

Media
campaign
guerilla
packaging
print
TV
sector
telecommunication
Client
Tele2
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