MIAF (Moscow International Advertising and Marketing Festival) is above all, a mirror of advertising activities in the big and diverse Russian market, but its competitive part, known for its award The Red Apple, is of an international character. The competition has been held since 1992; in the past few years around 3000 authors and agencies from all over the world take part in it. So far, in Moscow we won awards 12 times, the last time in 2009 for our project Underwater graveyard.