CROZ knows how to approach the unexplored
Brand strategy, slogan, communication guidelines, and visual identity for CROZ
Rebranding of the first Croatian beer
Osječko pivo is the brand which, thanks to its rebranding and redesign, united traditional and modern elements. The simple, clean and minimalist design embodies the modern and urban side of its image, while the tradition of the first Croatian beer is shown through the brewery’s coat of arms pictured on the packaging. More on www.brandoctor.com.
Brandoctor / Anja Bauer Minkara (Senior Brand Consultant), Igor Manasteriotti (Art Director), Mia Marić (Designer), Petra Despot (Brand Consultant), Maja Benčić (Copywriter), Jelena Mezga (Brand Implementor), Marko Ostrež (DTP), Radovan Radičević (DTP)
Null Studio (3D modeling)
2009
Brand strategy, slogan, communication guidelines, and visual identity for CROZ
Brand strategy, communication guidelines and visual Identity