The Puma event in the ZOO made a splash in the media; the articles and reports about it appeared in many daily and weekly newspapers, TV shows, even some foreign media and blogs specialized for advertising. It was an event we came up with for the promotion of the Puma collection for autumn/winter 2008/2009, with models and performances inside the ZOO cages. The event was covered by Jutarnji list, Večernji list, Novi list, 24 sata, Poslovni dnevnik, Slobodna Dalmacija, Gloria, Extra, Arena, Stars, Story, Tena, RTL, Nova TV, Adsoftheworld.com, Adrants.com, AdofTheMonth.com, BrandNews.ua, Brandz.ru, Millionlooks.com, TheCoolAd.com, the Direct Daily blog, MarketingAlternativo.es etc.