Brandoctor prescribes

Branodctor pillbox

Brandoctor business cards

Brandoctor is the first Croatian branding clinic.

The Brandoctor Bottle is a form of direct mail that was created to launch the first branding agency in Croatia named Brandoctor. The bottle contains 11 pills each representing a service that Brandoctor offers. The message was to offer a cure or answer to any branding or rebranding problems that a company may have.

The business cards are actually a play on the meaning of the word of Brandoctor, and combine the positions of people in the agency and their names with the medical jargon. So you have a surname like Bauer, we made it into Bauersdorf, to make it sound like Bayersdorf. But we didn’t stop there, we went on to create the look alike of a medicine but with all the information of a regular business card. We also went into details with all description of what people do, or the details like bar code numbers, which are not random but are actually mobile phone numbers and so on.

Brandoctor / Moe Minkara (Creative Director, Copywriter), Siniša Sudar (Art Director, Designer), Anja Bauer Minkara, Helena Rosandić, Siniša Sudar, Maja Benčić (Copywriters), Vesna Đurašin (Production Manager)

2005