Bruketa&Žinić&Grey – full service advertising agency The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network Sun, 14 Oct 2018 07:00:09 +0000 en hourly 1 Bruketa&Žinić&Grey receives a top-rating from their clients in a regular client satisfaction survey conducted by Kantar for the WPP Vantage program Tue, 09 Oct 2018 11:11:20 +0000

Photo: Maša Ivanov, Client Service Director, by Domagoj Kunić

As part of an ongoing commitment to customer service, each office in Grey Europe takes part in a regular client satisfaction survey conducted by Kantar for the WPP Vantage program. Whilst average scores were high across all offices, Bruketa&Žinić&Grey received a top rating from their clients for quality of work, value for money and customer service.

The Croatian Agency Bruketa&Žinić&Grey also scored highly against all other categories within the survey, which include; understanding business operations, quality of staff and work, communication effectiveness, proactivity, etc.

Maša Ivanov, Client Service Director at the Bruketa&Žinić&Grey Agency commented: “This survey is a very useful tool for us to get feedback from our clients in a transparent way and in areas they value most. It makes us happy to see that we have excellent results within the Group too and that we are showing that human personality is still integral part of what we do. Building long-term trust and customer satisfaction represent additional steps towards creative and effective campaigns.”

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European Grey Creative Council in Zagreb Tue, 25 Sep 2018 13:09:00 +0000

Bruketa&Žinić&Grey were the hosts of the European Grey Creative Council between 17th and 20th of September. It is a regular gathering of Grey creative leaders. In an unofficial part of the visit, Grey’s Global Chief Creative Officer Per Pedersen held a lecture at the Zagreb University and it all ended with a party, of course, this time on the Maksimir Park Viewpoint.

Photo: Vanja Babić

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The Tunnel best digital mix project in the Adriatic region Tue, 25 Sep 2018 12:16:57 +0000

The 11th Weekend Media Festival (WMF) in Rovinj included the presentation of SoMo Borac, BalCannes and Indoor kreativac award winners. The Tunnel project, carried out by the Bruketa&Žinić&Grey Agency, Croatia Insurance Company, Adris Group, Brigada and Millenium promocija, was declared the best regional project in the Digital Mix category in the SoMo Borac competition. The same project was listed among the 25 best communication projects in the region in the BalCannes competition. In addition, the Bruketa&Žinić&Grey Agency won third place in the Indoor kreativac competition, for its Addiko Bank ad proposal staged on public transport.

To date The Tunnel has won seven awards, including Effie for marketing effectiveness, MIXX for digital marketing, and Red Dot won by Brigada for spatial communication design. To remind you, it was an interactive and multimedia exhibition put on in the Zagreb Grič Tunnel last autumn as a time travel through a parallel history of Croatia and the Croatia Insurance Company. The exhibition, seen by more than one hundred thousand visitors, engaged citizens as well who were able to give their contributions and tell their own personal histories using social media.

The Bruketa&Žinić&Grey Agency won the Indoor kreativac award voted by the audience. The award-winning advert, called Nadohvat ruke (At your fingertips), featured a bunch of banknotes wrapped around a strap on public transport, sending a message that Addiko cash loans are simple and quick, at your fingertips.

SoMo Borac is the most important award for digital communications in the region, voted by lead people from advertising agencies in the region. The BalCannes contest is organised by the WMF together with the Croatian Association of Communications Agencies (HURA). The best projects are nominated by one-of-a-kind jury of 25 representatives of advertisers, agencies and journalists. The Indoor kreativac competition strives to promote creative potentials of the indoor media, and was organised by the B1 Plakati Company for the eighth consecutive year.

Photo BalCannes: Weekend Media Festival Facebook

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Per Pedersen, Grey’s Global Chief Creative Officer, gave a lecture at the Zagreb University Thu, 20 Sep 2018 12:20:48 +0000

Zagreb’s marketing and design students, as well as numerous people interested in the topic, came to the Faculty of Economics in Zagreb on Wednesday to hear the lecture The Future Belongs to the Rule Breakers. It was held by Per Pedersen, one of the most awarded creatives in the world and the chief creative director of the Grey Group. He was hosted in Zagreb by the Bruketa&Žinić&Grey agency, Grey’s global design and digital hub. Per Pedersen has won more than 500 awards for communications, and this year he was one of the speakers at the Cannes Lions festival of creativity.

At the lecture in Zagreb, he emphasized that creativity and innovation in the near future will make the difference between successful and unsuccessful businesses and products. If you want to reach users or customers, he said, you will have to have an unusually high tolerance to constant changes. He believes that in such an environment the rebels and rule breakers are the ones who thrive. Following rules has never changed anything, he pointed out.

He focused on his own field of market communication. He thinks advertisers and agencies should strive for communication that is legendary efficient, which means creating projects that are relevant to pop culture, as only such communication and related products will be effective and successful. He warned that such projects never come from a position where everyone is comfortable.

He listed several Rules for Breaking the Rules, starting from insisting on excellent work which, Pedersen believes, truly solves real problems. Don’t do ads that look like ads, he said. Among these rules is also the rock star attitude, which refers to a culture that is not a corporate one, but the one where people make effort because they want to, not because they have to.

As an important rule, he also emphasized setting creatives to top positions, in the leadership and decision making processes where all challenges are resolved, because he believes that creatives raise the value of the organization. Among the prominent rules are also the abolition of unnecessary procedures as well as the celebration of failures without fear, the greatest enemy of creativity. Stop telling creatives what to do, and you as well stop doing everything you are told, he concluded.

During the lecture he showed several case studies of the kind of communication we should strive for, like the Life Paint project, spray paint for bikes that glows in the dark, made by Volvo to reduce the number of injured bikers in night traffic. Then the Swedish number that promoted Sweden as a tourist destination by creating a unique phone number which would always be answered by a different citizen of Sweden, with whom you could talk about their country. Another example was PayPhone Bank by Une Telekom in Columbia, which used their old telephone booths to enable thousands of poor citizens who could not afford a bank account to save money using booths and coins.

Photo: Vanja Babić

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Red Dot for The Tunnel exhibition, Adris’ Open Book and Concrete Book about the “Nikola” Project Wed, 22 Aug 2018 09:29:59 +0000

Owing to their cooperation with Adris grupa Company that is with Croatia osiguranje Company and the Nikola project, the Bruketa&Žinić&Grey and Brigada Agencies have won the three most sought-after global seals of good design quality – the Red Dot. The Brigada Agency has won the Red Dot Award in the category of Spatial Communication for their design of the Croatia je Hrvatska exhibition, organised in cooperation with their peers from Croatia osiguranje, Adris grupa, the Bruketa&Žinić&Grey and Millenium promocija Agencies.

Bruketa&Žinić&Grey have been awarded for the Adris grupa’s Annual Report Open Book and for the Nikola project in the category of Print Media. All in all, Bruketa&Žinić&Grey and Brigada have won 21 Red Dot Awards to date.

The winners of the Red Dot label are the best in the world in distinguishing their business activities through design, says the organizers’ website. For more than sixty years the Red Dot Awards have been presented to projects showing high quality, good concept and convincingness. Today the Red Dot competition is one of the largest design competitions worldwide. This year the jury composed of 24 experts from around the world appraised more than 8,600 competition entries, awarding 8.6% of them.

“The high number of entries is confirmation for us that we have got lots of things right and proof of the global trust placed in us when it comes to evaluating design,” claims Prof. Peter Zec, Ph.D., the founder and CEO of Red Dot.

The winners will receive their awards during the Red Dot Gala award ceremony to be held on 26 October in Berlin. The same evening the award-winning projects will be showcased in an exclusive exhibition and later on presented in the International Yearbook Communication Design 2018/2019 that will come out on 15 November.

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The fact that our office is a former toilet paper factory speaks volumes Thu, 26 Jul 2018 08:24:35 +0000

Our new business cards.

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director), Andrej Gagić (Copywriter), Dragana Ileš (Designer), Vesna Đurašin (Production Manager)

Photo: Domagoj Kunić

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Bruketa&Žinić&Grey and Addiko Bank among the most efficient in Europe Tue, 17 Jul 2018 07:04:30 +0000

Bruketa&Žinić&Grey and Addiko Bank with the Campaign for Current Accounts Packages are the only ones, not only from Croatia but also from the entire region, to have made it to the Final Round of the renowned Euro Effie Competition this year. This achievement is even greater owing to the fact that this is the only campaign for financial services across Europe that has managed to reach the Final Round.

Euro Effie is an annual competition that rewards the most effective multi-national commercial communications campaigns in Europe. Judges look at the creativity of solutions and the results achieved, and the competition is organised by the European Association of Communications Agencies (EACA).

To reach the Euro Effie Final Round is an extraordinary achievement in its own right, especially when one takes into account all the competing organisations and creative agencies in Europe, whose budgets and resources we can only dream of. Nevertheless, with a right communication strategy, a good creative original solution and a committed team anything is possible. Whilst acknowledging other finalists, as they all have rightfully deserved to qualify for the Final Round, I hope we won’t stop at the Final Round only,” said Maja Čulig, Head of Marketing with Addiko Group.

From left to right: Maja Čulig and Ivanka Mabić Gagić

I’m happy about the recognition of both creativity and effectiveness of the Addiko Bank’s Campaign for Current Accounts Packages in the region, particularly because this is the only campaign in the financial sector in Europe that has managed to reach the Final Round. Since the very launch of its new brand Addiko Bank has been delivering excellent business performance in the market, which would not have been possible without a good and dynamic team made up of advertisers’ and agency’s representatives as well,” said Ivanka Mabić Gagić, Head of International Business with the Bruketa&Žinić&Grey Agency.

The winners will be known at the Award Ceremony to be held in Brussels on 16 October.

Photo: EACA, Domagoj Kunić

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Digital Marketing Director with BŽG, Ivan Kovačević, in the jury of the most important digital competition in the Adriatics Mon, 16 Jul 2018 09:02:45 +0000

For the fifth year in a row, as part of Weekend Media Festival, the most important digital communications awards in the Adriatic region, SoMo Borac, will be pronounced. Along with other experts from the leading regional agencies, the competition will be judged by Ivan Kovačević, Digital Director with Bruketa&Žinić&Grey – global Grey group’s Digital Shopper Hub.

The competition is organized in nine categories such as web pages, mobile apps, social media, best use of technology and others, and the entry deadline is September 5th. For more information click here.


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Croatian tea brand sends calming tea to Prince Harry on the eve of historical Croatia vs England match Fri, 13 Jul 2018 08:16:14 +0000

On the eve of semi-final England vs Croatia match during World Cup, the most well-known Croatian tea brand Franck has sent a package of its Chamomile Tea to Prince Harry. The project was created in collaboration with Bruketa&Žinić&Grey and the story was picked up by numerous Croatian media and fans via social media in just a couple of hours.

England is famed for football and tea. Our national team has proven that Croatia is also a great force on the international football map. And as for the tea, we decided to make it easier on Prince Harry to watch the game knowing it could be tough considering our team’s excellent game,” said the company and they were right.

The package included the “Keep calm and dream on” message, referencing the British government’s historic motivational messages, and the tea box included a letter from Franck, apologizing for not being able to send a wedding present on time, and wanting to make up for that now.

Franck / Ivana Tavra (Corporate Communications Director), Tena Turčinović (Brand Manager), Livija Dević Vuljanić (Marketing Manager), Snježana Kondić (Digital Marketing Coordinator)

Bruketa&Žinić&Grey / Nikola Slamić (Copywriter), Davor Bruketa, Siniša Waldiner, Dragan Lakićević (Creative Directors), Dubravka Klepac (Account Manager), Maša Ivanov (Client Service Director), Nenad Gavrilović and Andrea Knapić (Art Directors), Jelena Mihelčić (PR Manager), Valentino Dujić (PPC Specialist), Radovan Radičević (Head of DTP/pre-press)

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A book able to withstand fire and water Mon, 09 Jul 2018 12:17:23 +0000

Only those companies that continuously adapt to circumstances are able to grow, develop and resist challenges. This is a message that Adris Grupa, one of the most successful companies in the region, wanted to convey on the occasion of publishing their latest Annual Report.

This publication contains the AG last year’s business performance and is literally challenge-proof: it can withstand tearing, creasing, water and fire. No matter how tested, the book remained undamaged, illustrating the firmness and the strength of Adris Grupa results, and the company’s ability to cope with any situation.

The book was designed and made jointly by Adris Grupa and the Bruketa&Žinić&Grey Agency whose Creative Director Zrinka Horvat Goodman explained:

The book was subject to flambéing in the kitchen of the Lone Hotel, dipped into the sea and taken for a spin across the fish farm by Cromaris fishermen, frozen in liquid nitrogen at -195.79°C with the help of the Adris Foundation fellow, Assistant Professor Dinko Mitretić, Ph.D., tested to creasing and tearing by children at the Amarin Hotel, and even run over by a 2-ton off-road vehicle at a Croatia Osiguranje Motor Vehicle Inspection Station. The book remained undamaged.


Adris grupa / Predrag Grubić (Corporate Communications Director), Kristina Miljavac (Corporate Communications Specialist), Hrvoje Patajac (Controlling Director)

Bruketa&Žinić&Grey / Davor Bruketa and Zrinka Horvat Goodman (Creative Directors), Maša Ivanov (Client Service Director), Zrinka Požar (Account Manager), Andrea Knapić (Art Director), Vesna Đurašin (Production Manager), Radovan Radičević (Head of DTP/Pre-press), Ante Kantor (Account Executive)

Cerovski Print Boutique (Print)
Domagoj Kunić (Photographer)


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