Bruketa&Žinić&Grey – full service advertising agency http://bruketa-zinic.com The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network Fri, 20 Apr 2018 07:42:41 +0000 en hourly 1 https://wordpress.org/?v=4.7.10 Bruketa&Žinić&Grey – Agency of the Year http://bruketa-zinic.com/2018/04/16/bruketazinicgrey-agency-of-the-year/ http://bruketa-zinic.com/2018/04/16/bruketazinicgrey-agency-of-the-year/#respond Mon, 16 Apr 2018 13:14:04 +0000 http://bruketa-zinic.com/?p=34141/

During this year’s Days of Communication Festival in Rovinj Bruketa&Žinić&Grey has been declared the Agency of the Year for the tenth time. The Agency has won two Effies for Marketing Effectiveness and two MIXX Awards for Digital Marketing.

Last year the Agency became a Design and Digital Shopper Hub of the Grey Global Group network, following the investment of WPP – the world’s largest communications services group. Moreover, the Agency’s digital team was reinforced with some of the most experienced people in digital marketing in the region.

In the past year hundreds of projects were carried out in Croatia and as well as in Russia, the UK, Kazakhstan, Hungary, Turkey and the US. The Agency won respectable international awards such as D&AD Pencil and London Design Week Award, as well as the national “Zlatna kuna” Award. The Agency’s projects were featured in many international media.

In the past twenty years, since its founding, the Agency has grown from a small design studio to an advertising agency then it has integrated the digital channel. Nowadays its solutions to communication problems tap into design and redesign of products and services, production and selling processes as well as into the relation between the brand and the wider social context.

Today the Bruketa&Žinić&Grey Agency and its sister agency Brigada employ nearly a hundred people: architects, graphic, UX and product designers, brand consultants, strategic and digital planners, PPC specialists, digital analysts, psychologists, financiers, PR experts, producers, project managers, community, e-commerce and event managers, copywriters and creative directors.

“We would like to thank all clients for their confidence and all those working or having worked in the agency. In the past 20 years we have had an opportunity to work with some of the most ambitious people in this country. Their ambition motivates and inspires us,” said Davor Bruketa and Nikola Žinić, the Agency’s creative directors, when receiving the award.

 

Photography: PIXSELL / Luka Stanzl

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Bruketa&Žinić&Grey – Agency of the Year http://bruketa-zinic.com/2018/04/14/bruketazinicgrey-agency-of-the-year-2/ http://bruketa-zinic.com/2018/04/14/bruketazinicgrey-agency-of-the-year-2/#respond Sat, 14 Apr 2018 22:30:51 +0000 http://bruketa-zinic.com/?p=34147/

On Saturday during the Days of Communication in Roving the IdejaX Awards have been given for the most original ideas that are unique and push the borders. Bruketa&Žinić&Grey has been declared the Agency of the Year for the tenth time and has won five silvers and three bronzes.

The most successful campaigns were (Agri)culture is Worth Investing in for Karlovačko pivo and Up For Grabs for Vip winning silver for video commercials and bronze for an integrated campaign respectively.

The title (Agri)culture is Worth Investing in has a dual meaning: one the one hand, it refers to Karlovačko pivo continuously investing in buying Croatian barley as an agricultural crop, and on the other hand, it depicts men who have evidently invested in their culture and become respectable members of the society.:)

#upforgrabs campaign successfully made the Vipme brand relevant to the millennials who accepted it as a part of their sub-culture. Instead of using unappealing classic commercials the millennials never watch, the trip hop group Hight5 made a song about the digital everyday life that soon became an underground and online hit.

The video commercial We Believe in Goodness for the brand of dry-cured meat of the Dobro Company has won silver, as well as the billboard ad Applause for Mosquitos for the Theatre Exit Summer Nights and the catalogue Mix it up for Igepa. The ads You Never Know What Life Brings for the Croatian Health Insurance Fund have won bronze.

Mix it Up also won a Special Recognition for Design and Up For Grabs won a Special Recognition for Art Direction.

During the same festival, the Agency won two Effie Awards for Marketing Effectiveness and two MIXX Awards for Digital Marketing.

 

Photography: PIXSELL / Luka Stanzl

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Bruketa&Žinić&Grey Agency Wins Four Awards for Digital and Effective Marketing http://bruketa-zinic.com/2018/04/13/bruketazinicgrey-agency-wins-four-awards-for-digital-and-effective-marketing/ http://bruketa-zinic.com/2018/04/13/bruketazinicgrey-agency-wins-four-awards-for-digital-and-effective-marketing/#respond Fri, 13 Apr 2018 22:31:02 +0000 http://bruketa-zinic.com/?p=34145/

On Friday evening during the Days of Communication Festival in Rovinj the Bruketa&Žinić&Grey Agency has won two MIXX awards for Digital Marketing and Silver and Bronze Effies for Marketing Effectiveness. The award-winning campaigns were the campaigns for the following brands: Croatia osiguranje, Vip and Karlovačko pivo (HEINEKEN Croatia).

The project Throwback Tunnel won the MIXX award in the category of Cross Media Integration Campaign and Bronze Effie in the category of Corporate Communications. The project was designed by the Bruketa&Žinić&Grey Agency in cooperation with the Millenium promocija and Brigada agencies and the team from Croatia osiguranje.

The project differentiated Croatia osiguranje (insurance brand) from their competitors in the market by their 133 year long tradition communicated as a historical exhibition in the Zagreb Grič Tunnel. The exhibition was staged as an interactive time travel through 13 decades of the Croatian history inviting citizens to become active participants in the exhibition until its closing. The interest of the citizens resulted in the exhibition declared the event of the year. The number of visitors exceeded all expectations.

 

The campaign #nemadanema won the MIXX Award in the category of the Best Branded Content. It successfully made the Vipme telecommunication brand relevant to the millennials who accepted it as a part of their subculture. Instead of using unappealing classic commercials the millennials never watch, the trip hop group Hight5 made a song about the digital everyday life that soon became an underground hit.

It was first time presented by influencers over live streaming, and was later made available for downloading from interactive posters. The song ranked on the YouTube Top Song and Music Charts in two days. Together with the team from Vipnet and Bruketa&Žinić&Grey, the following agencies took part in the campaign as well: Degordian, Primate, Poster, Unlimited Communications and OMD.

The campaign I Think Therefore Barley (Barely is similar to I am in Croatian language) won Silver Effie in the category of Beverages. It was focused on the fact that Karlovačko pivo (beer brand) buys only 100% Croatian barley from domestic vendors for their beer making industry. It was a landmark in their communication helping them overtake their chief competitor in image values after a long time. Three quarters of the respondents in the follow-up recognize Karlovačko pivo as a brand contributing to the community and the economy, and the production of domestic barley has increased. In addition to the team from Heineken Croatia and Bruketa&Žinić&Grey, the Starcom/Publicis One media agency also worked on this project.

 

 

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A book that opens itself http://bruketa-zinic.com/2018/03/28/a-book-that-opens-itself/ http://bruketa-zinic.com/2018/03/28/a-book-that-opens-itself/#respond Wed, 28 Mar 2018 11:22:13 +0000 http://bruketa-zinic.com/?p=34082/

Openness is the key element of Adris corporate culture. In order to communicate this through the comapny’s annual report, Bruketa&Žinić&Grey devised and designed an open book – literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader.

The book also contains a series of illustrations by Tomislav Šestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found.

 

Adris grupa / Predrag Grubić (Corporate Communications Director), Kristina Miljavac (Corporate Communications Specialist), Hrvoje Patajac (Controlling Director)

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director, Designer), Maša Ivanov (Client Service Director), Zrinka Požar (Account Manager), Vesna Đurašin (Production Manager), Radovan Radičević (Head of DTP/Pre-press), Tomislav Šestak (Illustrator), Ivan Čadež, Drago Mlakar, Dražen Novak (Copywriters), Dragan Lakićević (Creative Director – case film)

Cerovski Print Boutique (Print)
Domagoj Kunić (Photographer)
Poster (Video Editing)

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The Agency’s works in the book released by renowned publisher Bloomsbury Publishing http://bruketa-zinic.com/2018/03/21/the-agencys-works-in-the-book-released-by-renowned-publisher-bloomsbury-publishing/ http://bruketa-zinic.com/2018/03/21/the-agencys-works-in-the-book-released-by-renowned-publisher-bloomsbury-publishing/#respond Wed, 21 Mar 2018 11:24:12 +0000 http://bruketa-zinic.com/?p=34052/

Introduction to Graphic Design, a book authored by Aaris Sherin, an American writer, designer and associate professor of graphic design at prestigious St. John’s University, New York, US. Her writing was published in acclaimed global publications such as PRINT magazine, STEP Inside Design, Form and Design and Culture.

The book Introduction to Graphic Design introduces the reader to the formal structure of graphic design and graphic techniques applied to print and screen-based projects. Many works of the Bruketa&Žinić&Grey Agency feature in the book: Croatian for Beginners, Visual Identity of Hotel Lone, Inclusive Watches, In Good Hands, Spam Jam, Above Expectations and Ensemble LADO New Visuals.

The book was published by Bloomsbury Publishing, a leading, independent global publishing house most notably famous for the Harry Potter series. The company was named the Publisher of the Year 1999 and 2000 respectively by the British book industry.

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Karlovačko beer gives up on red colour for Hajduk Football Club http://bruketa-zinic.com/2018/03/21/karlovacko-beer-gives-up-on-red-colour-for-hajduk-football-club/ http://bruketa-zinic.com/2018/03/21/karlovacko-beer-gives-up-on-red-colour-for-hajduk-football-club/#respond Wed, 21 Mar 2018 07:06:23 +0000 http://bruketa-zinic.com/?p=34035/

After Matošić, Vukas, Šurjak, Bokšić and many others, Hajduk, and especially its fans, will get another club legend.

In honour of Hajduk, and all those who love and support this football club, Karlovačko beer, as Hajduk’s sponsor, launched a special limited edition of Bila (White) – a can of Karlovačko dressed in white colour of this iconic Split club.

Bila is the symbolic colour of the Hajduk club, because of which the team actually carries the nickname Bili, and it is believed that playing in white jerseys brings them luck.

Along with the campaign slogan I krv svoju za bilu boju (Our blood for the white), the agency Bruketa&Žinić&Grey communicated the brewery’s willingness to give up its most recognizable element – the red colour – in honour of Hajduk.

 

 

HEINEKEN Hrvatska / Filip Rabuzin (Marketing Director), Andrea Mišura Žuvela (Group Brand Manager), Nina Gračanin (Brand Manager), Tamara Podnar (Junior Brand Manager)

Bruketa&Žinić&Grey / Ivo Payer, Siniša Waldinger, Drago Mlakar (Creative Directors), Valentina Bugarin (Account Director), Vanja Činić (Copywriter), Tanja Pružek Šimpović (Art Director), Ana Krstić (Account Executive), Tomislav Šestak (Designer), Tea Silvia Vlahović (Strategic Planner), Josip Buzov (Junior Strategic Planner)

 

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Image campaign that got 100.000 people involved http://bruketa-zinic.com/2018/03/14/image-campaign-that-got-100-000-people-involved/ http://bruketa-zinic.com/2018/03/14/image-campaign-that-got-100-000-people-involved/#respond Wed, 14 Mar 2018 11:42:13 +0000 http://bruketa-zinic.com/?p=33988/

Read more about the campaign here.

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How to connect people and know-how across almost 100 countries http://bruketa-zinic.com/2018/03/08/how-to-connect-office-people-and-know-how-across-almost-100-countries/ http://bruketa-zinic.com/2018/03/08/how-to-connect-office-people-and-know-how-across-almost-100-countries/#respond Thu, 08 Mar 2018 11:28:33 +0000 http://bruketa-zinic.com/?p=33972/

Picture yourself working for a company having offices all over the globe and being able, by using an online application, to put together in a jiffy the best possible global team to work on a project based on their current experience and know-how. Such application is used by the Grey Group, belonging to the world’s biggest communication services group present in 99 countries and employing 8,000 people.

Bruketa&Žinić&Grey for the global Grey Group

Their New York-based office has recently hired Bruketa&Žinić&Grey to redesign and enhance user experience in their application called Grey People Finder. It is an online database incorporating all Grey Group employees globally.

The purpose of this application is to do away with the distance between the agency offices and to search not only for people but also for their know-how and skills. This is just the first phase of the project the aim of which is to build the future of in-house cooperation among the agencies within the Group.

From the analysis to user experience enhancement

This application is not new, but it was underused, so the agency’s task was to make an in-depth analysis of the current state of play, to enhance user experience and to create a visual language setting the standard for any future project phase.

The Agency’s team carried out an in-house survey within the whole Group to see how users, their fellows around the world, use the existing application and to make their needs assessment. The findings were used to evaluate the current ideas, set the future course of action and make key changes to reactivate users.

Two basic functionalities of the app

The Grey People Finder has now been simplified to include two basic functionalities – a search engine and seven different segmentation filters allowing narrowing down of employees according to their locations, specializations, industries they worked in, clients they were engaged with, their agencies, functions and skills.

The objective was to maximally simplify the search and the number of clicks, so the Agency created a custom component for filtering users in the form of automatic drop down menu. Furthermore, a special avatar was included as well signalling user activities according to several processes – feeding, browsing, loading and saving of results.

The effectiveness of the application will depend on how often and for which purpose the fellows within the Group will use it. In the post-survey phase, the Agency set up advanced analytics too and specified user stories to be tracked, so that accordingly the application could be optimized using additional iterations.

 

Bruketa&Žinić&Grey / Ivan Kovačević (Digital Director), Ivan Zebić (UX/UI Art Director), Krešimir Lončar (UX/UI Designer), Robert Petković (Analytics Lead)

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Chiavalon gift packaging in the world’s most visited packaging web magazine http://bruketa-zinic.com/2018/03/02/the-worlds-most-visited-web-magazine-on-chiavalon-gift-packaging/ http://bruketa-zinic.com/2018/03/02/the-worlds-most-visited-web-magazine-on-chiavalon-gift-packaging/#respond Fri, 02 Mar 2018 11:39:24 +0000 http://bruketa-zinic.com/?p=33941/

The Dieline, the world’s most visited packaging design website writes about Chiavalon gift packaging. The article says: ”Fun and funky olive oil packaging taking inspiration from the traditional architecture and contemporary art of Istria”.

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A Cornerstone Made by Water http://bruketa-zinic.com/2018/02/22/a-cornerstone-made-by-water/ http://bruketa-zinic.com/2018/02/22/a-cornerstone-made-by-water/#respond Thu, 22 Feb 2018 09:01:32 +0000 http://bruketa-zinic.com/?p=33849/

Today when virtually any piece of information is shared over the screens of different sizes, a physical means of communication carries special weight. Bruketa&Žinić&Grey have literally delved into the weight when making this publication for investors in the Nikola project.

It is the largest premium urban revitalization project in the Adriatic rooted in the local culture and heritage. The publication is embedded within the concrete block representing a cornerstone, a pledge of an edifice or infrastructure that is yet to take its physical shape as a result of an architect’s vision.

The visionary in this particular case is Nikola Bašić who is acknowledged and acclaimed by the public chiefly for his works the Greeting to the Sun and the Sea Organ in Zadar. This cornerstone is actually given into the hands of investors inviting them to make an investment in the Nikola project.

The project is a new area for living in the territory of Soline, in Zablaće nearby Šibenik, a comprehensive project including residential, tourist, commercial and social amenities in harmony with nature and the sea, inspired by the Mediterranean way of life.

The essential element influencing the formation of the Nikola project was water, or the sea to be more precise. This area, drained in the past due to the saltworks, was eventually inundated to be turned into a cove.

Nowadays Nikola Bašić has reincorporated the sea into the future vision of the Nikola project making it a dominating factor in the architectural design adhering to the principle of autochthonous small waterfronts in the Adriatic.

For the same reason, water is a key element helping to uncover the content of the brochure, as only when splashed with water, the concrete cover reveals what is beneath.

In this fashion, the brochure is visually and palpably in dichotomy with its seemingly massive and robust cover and its subtly designed content. Its graphic elements, besides the sea, were also inspired by the traditional Adriatic architecture such as the dry stone walls.

But a special focus in its making was given to potential investors, allowing them to have a quick and simple overview of the information, depending on the time they have available.

The overall design is therefore a combination of the modern and the traditional, the artificial and the natural, resembling the actual Nikola project that aspires to provide its future residents with the modern quality of life against the traditional Mediterranean backdrop.

CHR Eko-projekt (client) / Jean-Paul Uldry (Chairman), Jerome Mariethoz (Executive Director), Branko Baica (Legal Affairs)

PUBLICATION:

Bruketa&Žinić&Grey  / Andrej Gagić (Copywriter), Mirna Ptiček (Art Director), Jelena Babić (Account Manager), Ivanka Mabić Gagić (Head of International Business), Vesna Đurašin (Production Manager), Radovan Radičević (Head of DTP /Prepress), Danko Đurašin (DTP Operator), Davor Bruketa (Creative Director)
Nikola Đurek (Typographer)
Synthesis / Jurica Huljev, mag.arh. (Concrete box)
Cerovski (Print)
Sitopapir (Silk screen printing)

VISUAL IDENTITY:

Bruketa&Žinić&Grey / Miran Tomičić (Creative Director), Neven Crljenak (Art Director)

BRAND STRATEGY:

Brandoctor / Anja Bauer Minkara (Senior brand consultant), Petra Despot Domljanović, Stipan Rimac (Brand consultants), Jelena Mezga (Brand implementor)

Domagoj Kunić (Photographer)

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