Bruketa&Žinić OM – full service advertising agency http://bruketa-zinic.com Thu, 27 Apr 2017 08:45:12 +0000 en hourly 1 https://wordpress.org/?v=4.7.4 Hope in the international media http://bruketa-zinic.com/2017/04/18/hope-in-the-international-media/ http://bruketa-zinic.com/2017/04/18/hope-in-the-international-media/#respond Tue, 18 Apr 2017 13:23:21 +0000 http://bruketa-zinic.com/?p=32115/

The word about The Adris Foundation Monograph “Hope” has spread in many different languages and the story about the project has been featured by the German Novum, British The Drum and American Little Black Book.

Novum is a respectable German magazine about visual communication with a tradition since 1924, The Drum is the biggest marketing website in Europe and  Little Black Book is the fastest growing international platform for the global creative industry with over 130 thousand readers per month from more than 145 countries.

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Brigada Appoints Vlatka Leskovar As Its Creative Director http://bruketa-zinic.com/2017/04/14/brigada-appoints-vlatka-leskovar-as-its-creative-director/ http://bruketa-zinic.com/2017/04/14/brigada-appoints-vlatka-leskovar-as-its-creative-director/#respond Fri, 14 Apr 2017 12:25:05 +0000 http://bruketa-zinic.com/?p=32084/ vlatka_leskovar

After two years of work at the agency Brigada (B&Z sister company) in position of product designer, Vlatka Leskovar has been appointed Creative Director. Offices of Croatia Osiguranje insurance company and Addiko Bank express, AlpStories shop, offices of Infinum and Booking.com, are just some of the projects of this agency on which Leskovar worked. She also designed the Umamice chairs, which are today an independent product of Brigada, and were created during the design of Umami restaurant whose entire unique accessories were created by Leskovar and her team.

“Although my specialty is product design, what inspires me in Brigada is its integrated approach to space, where I was part of a larger team of professionals of different expertise, from sales and marketing to architecture, working to resolve some of the client’s problems, and where we know exactly why we set a strategy underpinning the design, and the objectives we want to achieve,” said Leskovar.

She has a master’s degree in industrial design at the School of Design at the Faculty of Architecture in Zagreb, where she was awarded the annual prize for her graduate thesis.

Photo: Marija Gašparović

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Croatian Paralympic Committee marks continuation of collaboration with B&Z http://bruketa-zinic.com/2017/04/14/croatian-paralympic-committee-marks-continuation-of-collaboration-with-bz/ http://bruketa-zinic.com/2017/04/14/croatian-paralympic-committee-marks-continuation-of-collaboration-with-bz/#respond Fri, 14 Apr 2017 12:12:27 +0000 http://bruketa-zinic.com/?p=32081/ hpo_17_1

All that is good, lasts long! Bruketa & Žinić OM and the Croatian Paralympic Committee (HPO) had a small ceremony to celebrate the continuation of the successful cooperation that has lasted for seven years, since 2010. Famous Croatian paralympic athletes – Anđela Mužinić, Kristijan Vincetić and Matija Grebenić on behalf of HPO, presented B&Z with a special gift – the official jersey signed by medalists at the Paralympic Games in Rio – and thus announced the continuation of cooperation that will last until the Paralympic Games in Tokyo 2020.

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HPO and the agency Bruketa & Žinić OM are bound in long and fruitful collaboration. Campaigns What we don’t have makes us stronger, You can underestimate me as a person, but not as an athlete and There are no differences between real athletes. Fans make the difference over the years influenced the public awareness and the awareness of sport institutions, and put the Paralympic sports and athletes on their rightful place – as equals with the Olympic sports.

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Ratko Kovačić, President of NPC Croatia, said: “Our cooperation with agency Bruketa&Žinić OM lasted for seven years. Through their work, they showed how deeply they understand the Paralympic values and we are really looking forward to the years to come. Firstly, there are the Winter Paralympic Games in PyeongChang in early 2018, and then the Paralympic Games in Tokyo in 2020. A challenging period is ahead of us and them, but together we will undoubtedly do a great job!”

Nikola Žinić, Creative Director of the agency Bruketa&Žinić OM said: “I learned that the sporting spirit knows no limits and you can translate that into everything in life. The motivation that we get from Paralympic athletes is priceless and for that, we are really grateful to them.”

 

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Croatian illustrators united in the Book of Hope http://bruketa-zinic.com/2017/04/12/croatian-illustrators-united-in-the-book-of-hope/ http://bruketa-zinic.com/2017/04/12/croatian-illustrators-united-in-the-book-of-hope/#respond Wed, 12 Apr 2017 20:00:03 +0000 http://bruketa-zinic.com/?p=32087/

An exhibition of works by the best Croatian illustrators, created for the book Hope of the Adris Foundation, opened in the Croatian Design Superstore. 24 of them gathered for this project in order to illustrate each of the 24 largest projects in the field of science, education and creativity that were so far supported by the Adris Foundation.

Croatia in the EU Network for Brain Disease Treatment Using Stem Cells Technology, illustration by Vedran Klemens

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Gothic portal renewal in Šibenik, illustration by Alen Lipuš

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Computer-aided PTSP psychotherapy, illustration by Tomislav Torjanac

Illustrators whose works are exhibited are: Iva Čurić, Nebojša Cvetković, Ana Žaja Petrak, Danijel Srdarev, Luka Juras, Davor Šunk, Hana Tintor, Anita Celić – Cella, Klarxy, Vedran Klemens, Filip Peraić, Alen Lipuš, Tomislav Torjanac, Imelda Ramović, Tea Jurišić, Srđana Modrinić – BooBoo, Helena Janečić, Igor Taritaš, Slaven Kosanović – Lunar, Tomislav Šestak, Dominik Vuković, Tonka Lujanac, Vendi Vernić and Davor Rukovanjski.

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Comparative histological-MRI research for advancement in perinatal brain damage diagnostics, illustration by Tea Jurišić

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Concert violin lease for Marco Graziani, illustration by Nebojša Cvetković

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Solar cells based on self-regulated structures in glass nanocomposites, illustration by Imelda Ramović

Presented in one place, in the book Hope, these projects and their illustrations provide hope that Croatia has a future. The book is sensitive to the touch. The more you use it, the more hope there is. Bruketa&Žinić OM conceptually designed and created the book.

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Blaca hermitage revitalization, Island of Brač, UNESCO heritage, illustration by Ana Žaja Petrak

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CROnline – online Croatian language learning, illustration by Anita Celić – Cella

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Media culture education for children, illustration by Srđana Modrnić – BooBoo

Apart from having a documentary value, The Adris Foundation Monograph thus became a sort of a collection book of the current Croatian illustration scene characterized by diversity of vocabularies and approaches of its authors. Their creative contribution has brought the broadness and value of the Foundation’s work closer to the wider audience in an interesting an unconventional manner.

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Reconstruction of the Venetian fortress Kaštel in Pula, illustration by Davor Rukovanjski

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Support for the Croatian language history books, illustration by Davor Šunk

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Paintings repurchase for the Modern Gallery Zagreb, illustration by Filip Peraić

How do genomic phylostratigraphy, hematopoietic stem cells transplantation or nanopore sequencing in multicellularity origins research look like in the eyes of these excellent artists can be seen until April 16th.

The authors of the film about the book are Blaž Švent, Aleksandar Pavlović and Tina Fras (Komakino).

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The first Croatian device for infant hypothermia therapy, illustration by Hana Tintor

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Water quality evaluation of the river Krka, Ruđer Bošković Institute, illustration by Helena Janečić

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Ancient Nin Stories, illustraiton by Igor Taritaš

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Genomic Phylostratigraphy Excellence Center development, illustration by Iva Čurić

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The first public health testicular biopsy biobank, illustration by Klarxy

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Beram frescoes laboratory research and protection, illustration by Slaven Kosanović – Lunar

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Nanopore sequencing in multicellularity origins research, illustration by Tomislav Šestak

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Strategies for coping with child poverty – research basis, illustration by Tonka Lujanac

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Demographic structure for better policies, illustration Vendi Vernić

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Puline monastery renewal in Sv. Petar u Šumi, illustration by Danijel Srdarev

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Neurodevelopmental disorders development genetic base research, illustration by Dominik Vuković

Photo: Domagoj Kunić

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4YFN: Which technologies will we be using in 4 years http://bruketa-zinic.com/2017/04/04/4yfn-which-technologies-will-we-be-using-in-4-years/ http://bruketa-zinic.com/2017/04/04/4yfn-which-technologies-will-we-be-using-in-4-years/#respond Tue, 04 Apr 2017 09:07:13 +0000 http://bruketa-zinic.com/?p=31974/

I was scrolling down my booking.com app on the way to the airport, completely bewildered; standard hotel rates starting at 1560 Euros, 1870 Euros, 2300 Euros, 3100 Euros!!,  then went back to check the dates – 2 nights I tagged, I’m sure of that – Barcelona, 2 nights, Feb 27 to March 1, all correct.

Is there something wrong with my app, I thought? Wait, I’ll check on my phone, I always get better deals than you – my husband goes. I was certain there was a mistake. But no, his app displays the same results with slight price increase. Obviously, I was completely unprepared for my first Barcelona visit during the world’s largest mobile conference – Mobile World Congress, and my first 4 Years From Now.

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No wonder hotel prices skyrocketed. During those days, more than 108, 000 people flocked to Barcelona. Mobile World Congress is the world’s largest gathering for the mobile industry, organized by the GSMA and held in the Mobile World Capital Barcelona. It spanned across nine halls and eleven outdoor spaces at Fira Gran Via and Fira Montjuïc.

Everything from connected cars, virtual reality, new handsets and ingenious app ideas to 3D printing, privacy protection and backend solutions were on display here. Is 5G our future? What’s the hype around Nokia’s legendary 3310 remake? Who’s the man behind the Pokémon Go? – these were just some of the highlights of what was buzzing during 4-day MWC conference.

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Early morning I headed towards my arena – 4 Years From Now. 4YFN is one of the conferences within the MWC platform that enables startups, investors, corporations and public institutions to discover, create and launch new ideas together.  This year’s 4YFN conference was the 4th in a row and attracted more than 19,000 visitors from 160 countries. 700 investors met up with 600 startups from all over the world. 245 impressive speakers on eight stages, altogether 150 hours of quality content to be experienced.

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An outstanding program was created, and the only regret I have is being unable to participate in all of the events, which was impossible. So in between phone calls and emails I managed to see some. What helped a great deal in terms of connecting and not missing out was the 4YFN Matchmaking App for all attendees. It seems everyone was there – from Mike Butcher, the editor of Techcrunch; Ravi Mattu of the Financial Times; Facebook and Google execs; Michael Speigelman of Netflix; Terry von Bibra of Alibaba; Fernando Fanton of Just Eat; Sir Martin Sorrell of the WPP Group to the auto industry’s giants discussing the Future of mobility, and major mobile operators hosting panels and holding workshops.

VR experience was the hottest topic – the Seat VR Experience’s line would form every morning and wouldn’t get any shorter as the day progressed. But it was sure worth the wait, as it was probably my favorite VR experience so far – although I heard Samsung’s VR experience in the main arena was the best at the MWC17.

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Browsing through the startup exhibition, I was surprised by how well the new markets were represented. Startups from Colombia, Argentina, Pakistan, India, Sri Lanka, Tunisia, Morocco, Kenya, Georgia and Armenia all had amazing solutions. For example, Securella from Morocco. It’s a wearable with a panic button that alerts friends and family, community members, nearby people, the Police and emergency services in case of trouble, or Talking Bookz from Nigeria, a mobile app for reading and downloading audio books. Moreover, GetPayAd from Pakistan, a sponsored advertising service allowing low-income mobile users to earn airtime from the advertisers who wish to engage with their audience better, SenzMate from Sri Lanka, an IoT device and service for farmers that automates irrigation valves following the weather conditions on farms, and therefore improves productivity. It was wonderful to witness how “the rest of the world” countries are today competing hand-in-hand with the world’s most advanced economies, and are equally important on the world startup map.

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Numbers for corporate startups are evidently increasing in the last yeas and this was emphasized in Barcelona as well.

I am eager to see the next episode of the 4YFN.

In case you still wonder, we inexplicably managed to book the first night for 93 euros just as we landed, a hostel room with a private bathroom – probably the most expensive crappy room ever – but we were nevertheless happy, and the owner was truly welcoming. As for the second night, we decided to visit Tarrgona, a picturesque city located an hour by train south of Barcelona – for 67 euros a night, 4-star hotel.

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If you are interested, the winners of the 4YFN17 challenges and competitions are:

Disrupted by Mobile

WeFarm (London, UK) – crowdsources vital agricultural information for farmers in remote areas who lack the Internet access.

Internet of Things

hu:toma (London, UK) – offers a marketplace to create, monetize and leverage deep learning chatbots.

Digital Media

TheMotion (Madrid, Spain) – offers video technology that enables any company with a digital product catalogue to create video ads for each product in their catalogue, effortlessly and fastly.

Women4Tech’s Hack_D_Gap Global Challenge

TeamEQ (Spain) – a unique analytics real-time HR tool that increases a team’s global performance and collective intelligence.

Global Mobile Challenge (EU Mobile Challenge)

ShopBack – Singapore’s top cash-back website, offers a platform for e-commerce discovery and loyalty.

Best British Mobile Startup 2017

SafeToNet – a cyber-safety company that safeguards children from abuse and harmful content on social media.  The business uses self-learning algorithms, data mining, pattern recognition and natural language processing to mimic the way the human brain works.

Helena Rosandić

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Hope http://bruketa-zinic.com/2017/03/08/hope/ http://bruketa-zinic.com/2017/03/08/hope/#respond Wed, 08 Mar 2017 14:25:31 +0000 http://bruketa-zinic.com/?p=31875/

Bruketa&Žinić OM / Davor Bruketa (Creative Director, Designer), Maša Ivanov (Account Director), Zrinka Požar (Account Executive), Miran Tomičić (Head of Illustration), Vesna Đurašin (Production Manager), Radovan Radičević (Head of Pre-press/DTP), Danko Đurašin (Pre-press/DTP operator), Ivan Pavičić (Video Editor)

Illustrators: Iva Čurić, Nebojša Cvetković, Ana Žaja Petrak, Danijel Srdarev, Luka Juras, Davor Šunk, Hana Tintor, Anita Celić – Cella, Klarxy, Vedran Klemens, Filip Peraić, Alen Lipuš, Tomislav Torjanac, Imelda Ramović (Mireldy Design studio), Tea Jurišić, Srđana Modrinić – BooBoo, Helena Janečić, Igor Taritaš, Slaven Kosanović – Lunar, Tomislav Šestak, Dominik Vuković, Tonka Lujanac, Vendi Vernić, Davor Rukovanjski

Adris grupa / Predrag Grubić (Editor in Chief), Kristina Miljavac (Executive Editor), Lidija Gedike, Marica Kožarec (Data Researchers)
prof. dr. sc. Božo Skoko (Editor)

Miha Karoly (Covers Technical Solution)
Cerovski Print Boutique (Print)

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Office for playing and creating games http://bruketa-zinic.com/2017/02/22/an-office-for-playing-and-creating-games/ http://bruketa-zinic.com/2017/02/22/an-office-for-playing-and-creating-games/#respond Wed, 22 Feb 2017 10:23:04 +0000 http://bruketa-zinic.com/?p=31786/ nanobit_brigada_4

Croatian game development company Nanobit has moved into new offices, on two floors and with a total of 1633 square meters.

Brigada developed the concept of this company’s office space inspired by classic video games like Pong, Tetris, Donkey Kong, Super Mario, Minesweeper, Snake, Connect Four, and PAC-MAN and so on. The concept was named A Dedication to the 10th Art.

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The challenge was in the limitations of the existing building, which is characterized by low, suspended ceilings, raised flooring, and a large service core in the center of the building. Unfortunately, the majority of commercial buildings in Zagreb were built for an entirely different, perhaps outdated, type of workspace organization where traditional offices and meeting rooms are a given, and which is in opposition to the so called activity-based workspace philosophy.

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Following Brigada’s recommendation, Nabobit paid particular attention not only to work but also to socialization, relaxation, and fun. With a different design for individual zones, a different application and use was defined for each one, and the result is that employees have the feeling they are in an entirely different space, which makes it possible for them to really tune out and relax.

The game rooms are a place where employees can step away from their everyday obligations at work, and the games they can play both boost creativity and encourage teamwork. More active games, like ping-pong, raise energy levels and increase concentration.

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The workspace is organized into larger offices which function as separate open space areas combined with with smaller offices, depending on how individual teams work. Shared zones such the kitchen, socialization and game rooms, a Skype room, and a phone room are connected to the central core and are each thematically designed, where the themes are linked, with the zones’ shapes and color schemes, to a particular video game.

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The characteristics of the yellow and blue console rooms, with their monochrome design and good acoustics, make them ideal for testing and playing videogames. The open spaces  serve the employees well for in-house training, presentations, socialization, and board games. Their modular furniture elements are easy to move around and rearrange in the space as wanted or needed.

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The Meet the Team installation in the meeting room is an interactive game for becoming familiar with Nanobit’s employees and is based on the principles of the game Connect Four. The yellow and blue circles in the Nanobit brands colors with the faces of the company’s employees make it possible for employees to put together teams through a game, and in doing so to get to know their new colleagues.

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Brigada / Damjan Geber (Creative Director), Ivana Validžić (Project Manager), Marina Brletić (Architecture Project Manager), Petra Kolarec (Architect), Dominik Cergna (Design Project Manager), Ana Herceg (Product Designer), Meghan Schababerle, Alexis Morgan Schmidt (Designers), Željka Tkalčec (Illustrator)

Relja Ivanić (Photographer)

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Croatian start-up Izzy and B&Z to launch the first Angry Birds keyboard http://bruketa-zinic.com/2017/02/20/croatian-start-up-izzy-and-bz-to-launch-the-first-angry-birds-keyboard/ http://bruketa-zinic.com/2017/02/20/croatian-start-up-izzy-and-bz-to-launch-the-first-angry-birds-keyboard/#respond Mon, 20 Feb 2017 09:32:09 +0000 http://bruketa-zinic.com/?p=31766/ Awesome

Fans of Angry Birds can now have their own branded and interactive keyboard made by a Croatian start-up Izzy for all iOS and Android devices. Izzy ft. Angry Birds is the first keyboard with advanced gesture recognition. Thanks to this feature, you can easily draw emoji and symbols without leaving the main keyboard, and the finger motions are designed to be intuitive and easy to remember.

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In addition to the usual keyboard functions, this one provides users with a completely new experience with sounds and animations. Thus the theme of the Angry Birds movie can be played by swiping your finger over the keyboard, and by drawing certain moves for the ten most common emoji you can activate character animations.

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There are four skins available for the keyboard. In the free generic one, with its frequent use and drawing of emoji and symbols, you can win animations with characters from the animated film Angry Birds. The three other skins with Chuck, Red and Bomb, contain all the animations.

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The project is supported by Bruketa&Žinić OM agency who is in charge for its digital strategy and communication. The campaign is entirely held via social media, Facebook, Instagram, YouTube and Twitter, focusing on visuals and videos with the elements from the Angry Birds movie.

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Izzy is the brand by the Croatian company Aspida, which brings together programmers and designers in Croatia and Macedonia, where a product development base will be opened. This is not the first Izzy keyboard and they have developed gesture recognition for all symbols and 21 emoji, and now they’ve enriched them with animations.

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Izzy over the last year also successfully cooperated with Hajduk football club, 2Cellos, Croatian Telecom and many other artists and sports clubs in Croatia and abroad, whose keyboards are currently on the market. Now with the Finnish Rovio and their characters from the games and film Angry Birds, Izzy is rolling out to the global market.

Aspida / Marin Erceg (CEO), Lamija Alečković (Communications Manager), Saša Stanković (Operations Manager), Bojan Hergešić (Senior Designer), Krsto Jaram (Visual Animations)

Bruketa&Žinić OM / Sanja Petek Mujačić (Managing Director), Iva Bolta (Digital Strategist), Mario Radošević (Copywriter), Sanja Zanki (Account Executive), Jimbo Bernaus i Mart Varik (Designers)

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Chiavalon First http://bruketa-zinic.com/2017/02/15/chiavalon-first/ http://bruketa-zinic.com/2017/02/15/chiavalon-first/#respond Wed, 15 Feb 2017 10:50:31 +0000 http://bruketa-zinic.com/?p=31726/ chiavalon_mlado_packaging_3

Chiavalon First is a limited edition brand of the so called olio nuovo by the Istrian Chiavalon family, multiply-awarded olive oil producers.

Olio nuovo is the first extra virgin olive oil to be released each year, fresh pressed from hand-picked olives in the first few days of the harvest and available only for a short time.

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Unlike regular extra virgin olive oil, it is bottled directly as it comes from the spigot in all its raw glory. Its aromas are intense and deliciously fresh and it is said to “behave wildly” in the mouth. The label design was inspired with this raw energy of youth.

The project has been featured by The Dieline, the most influential packaging design online magazine.

Bruketa&Žinić OM / Miran Tomičić, Davor Bruketa (Creative Directors), Nebojša Cvetković (Art Director), Martina Ivkić (Account Director), Sanja Zanki (Account Executive)

Domagoj Kunić (Photographer)

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Cromaris Well-raised fish invited to New York’s Poster House http://bruketa-zinic.com/2017/02/06/cromaris-well-raised-fish-ready-for-new-yorks-poster-house/ http://bruketa-zinic.com/2017/02/06/cromaris-well-raised-fish-ready-for-new-yorks-poster-house/#respond Mon, 06 Feb 2017 10:35:29 +0000 http://bruketa-zinic.com/?p=31667/

After the Well-Raised Fish ad was issued in one of the world’s leading magazines for creativity in marketing communications Lürzer’s Archive, Cromaris received a call from the New York’s Poster House which wanted to include it in its permanent collection, which will be available to the worldwide audience by the end of the year.

The intention of the ad is to inform buyers of fresh fish from the Adriatic Sea that the fish produced by Cromaris is, due to organic farming and special attention given to breeding in clean Adriatic Sea, is truly a well-raised fish.

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