Bruketa&Žinić&Grey – full service advertising agency http://bruketa-zinic.com The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network Thu, 06 Dec 2018 14:05:49 +0000 en hourly 1 https://wordpress.org/?v=4.7.11 The first woman to wear trousers and other inspiring women on a new route in Zagreb Be There mobile app http://bruketa-zinic.com/2018/12/04/the-first-woman-to-wear-trousers-and-other-inspiring-women-on-a-new-route-in-zagreb-be-there-mobile-app/ http://bruketa-zinic.com/2018/12/04/the-first-woman-to-wear-trousers-and-other-inspiring-women-on-a-new-route-in-zagreb-be-there-mobile-app/#respond Tue, 04 Dec 2018 10:28:24 +0000 http://bruketa-zinic.com/?p=35074/

This Advent the Zagreb Tourist Board has once again decided to freshen up its international award-winning mobile app Zagreb Be There. The app’s new route called ADVENTurous Women of Zagreb takes the visitors to Zagreb to places where they can learn more about famous women from Zagreb. It is tied in with this year’s Advent programme inspired by stories and fairy tales by Ivana Brlić Mažuranić.

Ivana Brlić-Mažuranić and Marija Jurić Zagorka

Apart from this famous female writer, the tourists will be able to meet other seven inspiring women on this route – Marija Jurić Zagorka, the Baković Sisters, the first woman to wear trousers, Slava Šenoa, Sidonija Erdődy Rubido, Cata Dujšin-Ribar and Ljerka Šram.

A renowned female writer Ivana Brlić Mažuranić will take the tourists to Maksimir, one of the new Advent locations with a plethora of fairy tale programmes for children and adults. Tkalčićeva Street, i.e. “Advent Stara Tkalča”, is another new Advent location where the app users will be taken by Marija Jurić Zagorka, the first Croatian female journalist.

The visitors will learn more about famous female anti-fascists, the Baković Sisters, in the passage named after them. The passage also features an old Christmas film set that might inspire tourists to go and see one of the Christmas films on the Cinema Europe (Kino Europa) programme. The woman who dared to don the first pair of trousers in Zagreb will take the visitors to Zrinjevac.

If the tourists take the entire ADVENTurous Women of Zagreb route, they will also see the Massarykova Street where Slava Šenoa was born; the Croatian Music Institute associated with the first Croatian prima donna Sidonija Erdődy Rubido; Demetrova Street 3 with the memorial collection of the successful female painter Cata Dujšin-Ribar; and finally the Dežman’s Passage associated with a famous actress Ljerka Šram and her real life romance with Milivoj Dežman.

Ljerka Šram and Sidonija Erdődy Rubido

Besides the ADVENTurous Women of Zagreb route, the app offers a traditional, but freshened up Advent Zagreb route with the key spots for Advent events.

The app functions like a game. The visitors who take the entire route and log in at every location using hashtag #BeThereZagreb, can claim rewards. This is a free Android and iOs app, and can also be downloaded from the micro-website betherezagreb.com.

 

 

Turistička zajednica grada Zagreba / Martina Bienenfeld (Director), Petra Maršić Buljan (Head of Digital department), Nikola Vujović (Digital specialist), Jelena Anić (Digital Specialist)

Bruketa&Žinić&Grey / Siniša Waldinger, Nikola Žinić (Creative Directors), Valentina Mavretić (Copywriter), Andrea Svilokos (Senior Digital Strategy Specialist), Mateja Zigman (Digital Media Performance Specialist), Vedran Firkelj (Head of Digital Production), Robert Petković (Analytics Lead)

Infinum (Production)

Photo: Wikipedija

 

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Bruketa&Žinić&Grey’s production magic http://bruketa-zinic.com/2018/11/13/bruketazinicgreys-production-magic/ http://bruketa-zinic.com/2018/11/13/bruketazinicgreys-production-magic/#respond Tue, 13 Nov 2018 15:26:35 +0000 http://bruketa-zinic.com/?p=35010/

Interested to find out how we managed to produce a cook book that has to be baked before use or a room that glows in the dark? How to make a plantable book jacket, a packaging box without glue or a box made of concrete? Below you can find stories behind some of the  agency’s most challenging print projects shared by Vesna Đurašin, Production Manager.

 

Well Done

Most often people ask me how we managed to design the famous cookbook that has to be baked before use. So why don’t we start from that? We used irreversible thermochromic ink activated at temperature of 96°C. We did not like it that the print could be seen on paper even before baking. To fix it, we needed to make a sample able to conceal the thermocromic print. After a lot of testing, and a lot of ruined booklets mind you, we managed to find a perfect “prep” recipe. The printing house must have produced twice as many booklets than eventually delivered. But it was only a part of the challenge.

In order to put this small book of recipes inside a big book with the corporate financial statement, we had to make a perfectly straight and even hole across the entire book block. The printing house solved this problem by cutting quarter sheets, and then by micro-moving the cutting machine for every next quarter sheet. The quarters were manually folded and inserted one into another before sewing to prevent sliding of the “hole”.

The red colored cuts of the book block could not be obtained mechanically, so we contacted the Croatian Conservation Institute and got in touch with Slavko Hison. The old master, who inter alia made a gift prayer book for the visit of Pope John Paul II to Croatia, manually colored the cuts. The process was slow-going and the workshop was small, which was time-consuming. That’s why the sewn book blocks were transported from the printing house in Osijek to Zagreb in sets of 20 pieces, which were colored and dried, and then taken back to Osijek for bookbinding.

However, during bookbinding we were faced with an unexpected issue. The book covers were made of structured paper instead of commonly used wrapper material. So a few hours after glueing and casing the book, we spotted ripples. We tried to seek help everywhere and one bookbinder suggested folding the paper against the grain. That did the trick, although it was against all folding rules. The ripples were gone.

Near the very end of the project, it dawned on us that the thermocromic books would have to be delivered to the client by truck. The client in turn would use different means of transport to ship them worldwide. And during summer the temperatures inside closed storage spaces could be very high. In order to avoid premature thermocromic reaction, we designed EPF transport packaging to serve as insulatation against high temperature.

This book, as well as a feature in The New York Times, made Podravka famous all over the world. After more then ten years the project still appears in many publications. It has won many awards, including: Clio, Epica, Red Dot, London International Awards, New York Festivals, Art Directors Club of New York, Cresta and Communication Arts.

 

Good ideas glow in the dark

They do, but we were saved by the sun :) This book cover was printed using fluorescent color barely visible in daylight on white paper, but emitting pale blue glow at night. According to Brigada’s design for the book pitch pavilion during the Weekend Media Festival, the books were to be “slipped in” among other white books stacked on 20m long white book shelves in a white room.

We were pressed for time as always, and the budget available was smaller than needed to make a sufficient number of books to populate 20m long shelves. To be able to pull it off against all odds, we made dummy fake book props, like the ones used in furniture showrooms. And since fluorescent color has to be exposed to sunlight to glow in the dark, the hostesses walked to and fro during the entire festival. Luckily, it was a sunny weekend. The project was instantly covered by domestic and global bloggers and journalists alike, and the book, as well as the pavilion, won the Red Dot Award.

 

In good hands

While working on this project, I learned something about human circulatory system. Namely, this book was designed to respond to human touch. The covers were printed using reversible thermoreactive ink, i.e. ink that reacts to changes in temperature. Such inks should be ordered well in advance and are not really precise when temperature parameters are concerned. We had an idea to have the jacket ink react at temperature of 27°C, and the illustration ink inside the book block at temperature of 25°C, which resulted in two different inks from two different producers.

However, a great number of people have poor peripheral circulation, especially if sitting for a longer time, which is expected at shareholders’ assemblies. We were not able to get the desired reaction during testing as nobody had palms warm enough to trigger the reaction! So after proof printing, we switched the inks. The ink we wanted to use for the jacket, we used for the illustrations, and vice-versa.

Moreover, as the assembly was held in June, the air conditioning inside the room had to be set at cooler than usual temperature on account of the ink switch, to prevent the books from reacting prematurely. In the end, the idea took off and the book “came to life” in the hands of shareholders. One of the world’s leading design portals, Dezeen, had a feature about this project, and the project won Red Dot and D&AD Awards.

 

A book on sustainable development

Vesna, can we make a plantable book jacket that will grow into a plant – my colleagues asked me one day. To pull this off, I needed to find a seed of autochthonous species small enough to be glued between two sheets of paper. After doing some research I found a seed of birch tree, which although autochthonous, could not be found in Croatia, and had to be imported from abroad. But to get the seeds we wanted, we first had to dry and air them to allow the wind to remove any residue. You can watch the following video to see how the seeds were glued onto paper:

 

Results

How to make a book that is much heavier in your hands than at first it may seem? Like this. Owing to the small book format and the book block made of offset paper, the covers were the only space left where weight could be increased. The idea to use lead for the covers was soon abandoned since lead is too soft. That’s why we used sheet metal owing to high spatial weight. According to our calculations, we needed a 3 mm thick sheet to obtain the required weight, but of course nobody had it available at the time. That is why the covers were made using two sheets of 2 mm and 1 mm combined. The sheets were packed into a PU jacket to look like any other regular book cover. In the end, all the users had the weight of surprise in their hands.

 

Nikola

When you think you have got a grip on all book ideas, my dear creative colleagues come up with a new challenge. This time the idea was to make a book in a box similar to the cornerstone. Initially we wanted to make a stone box. But to be able to stay within our budget and time frame, I suggested a concrete box instead of stone, which sat well with the team of authors because the project concerned a construction project on the Adriatic coast.

This brought me to Jurica Huljev, an artist who works with concrete, whom luckily I knew as he was my university friend. He is famous for making a wearable concrete dress and many other fantastic innovations. He managed to design our concrete box to be light enough and sturdy at the same time, closed with in-built strong magnets to prevent box opening and the book falling out of the box during transport. He also managed to obtain the effect of rough and refined texture at the same time.

To have the name of the project and the sample appear on the lid the moment the water is splashed over the lid, and over the engraved slogan, first the name and the sample had to be printed using screen process printing and water repellent color, after which the slogan was engraved. The final touch was coating the inside of the box with lavender oil to achieve a multi-sensory Mediterranean experience. The project won the Red Dot Award – a global mark of high quality design.

 

Chiavalon

Enough about books. Now something about packaging. A designer made a bottle bag incorporating a label with microperforation for postage stamps. The idea was to have the label attached onto the bottle once the bottle is being taken out of the bag. The issue was how to attach the label cuts onto the bottles filled with oil manually in a small family bottling plant.

After some testing we ended up with the perforation strong enough to stick to the bag before the bottle is taken out, which could be torn off when the bottle was being taken out, without damaging the label. We “only” needed to find a glue that will stick to the bottle only after the bottle has been put into the bag in the bottling plant. That is why we used gum arabic, a natural gum used as adhesive for postage stamps.

The printing house staff used a brush to apply the glue onto the bottle in the position where the label was supposed to land. After drying, they made a bag. After filling the bottles with oil, the Chiavalon family put the bottle into the bag. With their moist fingers they glued the part of the bag with the label onto the bottle. The project was all over Croatian media. It was also featured in Design Week, Dieline and Graphis and has won many awards including Red Dot and Pentawards.

 

Brokula&Ž

For this eco-friendly clothing brand we had to develop appealing and cost-effective packaging made of recycled material, in two sizes, easily transported and packaged in stores. All the prerequisites were fulfilled by a model of paper cup with a lid closed without any glue. For the bottom of the cup I used my good knowledge of descriptive geometry and my love for origami. Everybody was able to use the perforations and circular cardboard to fold it into a cone, fitting it together and closing the bottom without any glue. The design won the first Dieline Award in the category of Fashion.

 

Istragrafika press kit

The inspiration for this project the designers drew from a number of structural packaging examples. They created a box of interesting dynamics putting together a combination of straight and curved lines. For our pitch I made a scale model for the client with my own hands using packaging material, a blunt kitchen knife and a pair of compasses. The mock-up came out just perfectly, the client was in raptures and nobody had a clue how painstaking the production phase would be.

The box content was printed and processed using all available printing techniques, but after each cutting phase, the box played its own tune. It was impossible to assemble it nicely, it was creased at places where it was supposed to be flat. The curved surfaces were too strained, sticking out and impossible to be closed properly. Together with the printing house we found a solution how to “calm down” the restless paper. We designed an insert for the bottom which fixed the box at the right places, and maintained the fluttering curved surfaces. Long hours of patient manual work in the printing house bore fruit and the print run was delivered right on time for the big press conference.

 

 

Lone Hotel

Even visual identities sometimes make me seek creative solutions. In this case the challenge was to produce 73 types of promotional items for a hotel in three weeks, including menus, notepads, coasters, as well as parking tickets and many other branded knick-knacks a hotel might need. To make the best of it, together with designers I set the printing specifications, optimized the print run with the client, and following the workflow produced by selected printing houses, we made a list of priorities for design and preparation.

In order to have consistency of the items printed by two printing houses using different techniques, the standards were set for digital and offset printing based on proof prints. During one week of printing at two locations, the designer and I had more than one hundred checks, that is quality controls, often times during wee hours. The outcome: the client was able to receive first-rate items in due time. The project was featured in Designboom for instance, the world’s most popular e-magazine about design.

 

Revolution

A genuinely groundbreaking campaign, at least for me, with ample ATL and BTL materials. Since the visual included a specific shade of orange color, Pantone Flourescent Orange, I had to find a way how to make the color consistent in a variety of materials and formats in digital print. Being pressed for time and costs, we opted for screen-process printing.

The color was ordered from London and of course, it arrived last minute. The screen-process printing was used to print full color tone onto self-adhesive sheet paper and foils cut out by the digital printing house into shapes to be glued onto positions in large formats and BTL products. The customers soon recognized the specific color and its consistency in all formats.

 

 

Spam Jam

And for the very end, a project with the longest specification in my career. Why? Because every page was both printed and fully processed differently to demonstrate the potentials offered by Igepa paper. It all looked like this:

Size: 270x310mm
Extent: 52 pages + endpapers
Papers:
Endpapers: Skin Red 135g
Pp. 1-4: Rives Dot Bright White 170g
Pp. 5-12: Rives Sensation Gloss Tactile Bright White 170g
Pp. 13-16: Rives Design Bright White 170g
Pp. 17-20: Rives Sensation Gloss Tradition Bright White 170g
Pp. 21-24: Recycled Particles Snow 150g
Pp. 25-28: Skin Ivory 135g
Pp. 29-32: Conqueror CX22 Diamond White 160g
Pp. 33-36: Conqueror Concept Gold Dust 160g
Pp. 37-40: Conqueror Stonemarque high White 160g
Pp. 41-44: Rives Tweed Bright White 170g
Pp. 45-52: Skin Extra White 135g
Printing:
Endpapers: UV varnish 1/0
Pp. 1-3: CMYK
Pp. 4-5: pantone 805
Pp. 6-7: 4/4 CMYK
Pg. 8: CMYK + UV varnish partially
Pg. 9: CMYK
Pg. 10: CMYK + UV varnish partially
Pg. 11: CMYK
Pp. 12-13: pantone 805
Pp. 14-29: CMYK
Pg. 30: CMYK + hot foil Luxor Alufin 432 on two positions (100x50mm and 65x50mm)
Pp. 31-33: CMYK
Pg. 34: CMYK + hot foil Luxor Alufin 220 on two positions (92x142mm and 10x14mm)
Pp. 35-36: CMYK
Pg. 37: CMYK + hot foil Luxor Alufin 220 on two positions (74x40mm and 55x40mm)
Pp. 38-44: CMYK
Pg. 45: CMYK + UV varnish partially
Pp. 46-47: pantone 805
Pg. 48: CMYK + pantone 804
Pp. 49-52: CMYK

Finishing: perfect binding, hardcover, red headbands
Case: Blue wowen cloth on 2mm stiff board
Case printing: Hot foil 2/0 Kurz Colorit 911 and Kurz Colorit 963
First run: 5.000 pcs

The project won the D&AD Award. It was featured in Dezeen, designboom, Design Week, Design Taxi and Communication Arts.

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An athlete captured in motion http://bruketa-zinic.com/2018/11/13/an-athlete-captured-in-motion/ http://bruketa-zinic.com/2018/11/13/an-athlete-captured-in-motion/#respond Tue, 13 Nov 2018 14:04:15 +0000 http://bruketa-zinic.com/?p=35076/

Many planetarily known sports can be found on Planet Sport, a group of TV channels in need of a name and visual identity. It is a package of five channels offered in the Croatian market by A1. Every sport has its allocated slot, and only here in Croatia you can watch all Champions League fixtures.

A common denominator of all sports is a body in motion, which is precisely what Planet Sport visual identity is based on. If features a pictogram of an athlete captured in motion typical of a given sport as each and every sport has its own pictogram. Typographically, the identity is designed in Eurosoft typeface. The basic logotype colour is deep blue, but it can be easily adapted and made sports-sensitive.

Bruketa&Žinić&Grey / Petar Popović (Art Director), Đorđe Janković and Davor Bruketa (Creative Directors), Barbara Bušić (Account Executive), Vanja Luetić i Martina Tupek (Copywriters)

Planet sport / Lordan Kondić, Saša Sušec, Vedran Hrgović

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The book “Hope” among the world’s 50 best book covers, part of Yale and Columbia libraries http://bruketa-zinic.com/2018/11/12/the-book-hope-among-the-worlds-50-best-book-covers-part-of-yale-and-columbia-libraries/ http://bruketa-zinic.com/2018/11/12/the-book-hope-among-the-worlds-50-best-book-covers-part-of-yale-and-columbia-libraries/#respond Mon, 12 Nov 2018 12:41:10 +0000 http://bruketa-zinic.com/?p=34982/

The American Institute of Graphic Arts (AIGA) has made the book Hope one of the world’s 50 best book covers. The list has been created as part of the 50 Books | 50 Covers annual international competition in collaboration with Design Observer. By entering this list, Hope becomes part of the AIGA collection at the Rare Book and Manuscript Library within Columbia University’s Butler Library and the Robert Haas Arts Library at Yale University.

Hope was made in collaboration with The Adris Foundation and Bruketa&Žinić&Grey agency, it presents science, education and arts projects funded by the Adris Foundation in the past ten years and its cover reacts to touch.

Gathered in this book those projects give hope that Croatia has a good future, this is why the more the book is used, the more hope there is – the book is sensitive to touch”, says Creative Director Davor Bruketa. At first blank, the covers start showing the letters NADA, which is hope in Croatian, after touched by the reader. Besides, the project has a cultural value because it gathered 24 illustrators, some of the best ones in Croatia. Read more here.

You might also like: ŠUZA and Chiavalon brand designs awarded in China

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ŠUZA and Chiavalon brand designs awarded in China http://bruketa-zinic.com/2018/11/12/suza-and-chiavalon-brand-designs-awarded-in-china/ http://bruketa-zinic.com/2018/11/12/suza-and-chiavalon-brand-designs-awarded-in-china/#respond Mon, 12 Nov 2018 11:45:40 +0000 http://bruketa-zinic.com/?p=34979/

ŠUZA visual identity and Chiavalon Gift Packaging have won Bronze at the eight international Hiiibrand competition. Hiiibrand focuses on brand design, the competition is organized by the Hiiibrand platform in China and this year there were more than 600 competitors from all over the world.

ŠUZA is the science and technology education program for children organized by the Faculty of Electrical Engineering and Computing (FER), University of Zagreb. Its variable and animated visual identity lives in the screen. Read more here.

Chiavalon Gift Packaging has been awarded as the best Croatian overall packaging design project previously this year and has been created in collaboration between Bruketa&Žinić&Grey and the product designer Sanja Rotter. The design aims to communicate this olive oil’s heritage, contemporary technology and art put into its production. Read more here.

Experts from the USA, United Kingdom, Spain, South Africa and China were part of the Hiiibrand jury. Charles S. Anderson is a designer whose work is exhibited in museums all over the world, like the Museum of Contemporary Art New York (MoMa), Centre Pompidou Paris or Institute of Contemporary Arts London. Gabor Schreier is a designer who worked with Daimler, Smart, Mercedes-Benz, A1 Telekom Austria and YouTube. Simon Manchip is a designer who worked with Eurostar, London 2012 Olympic Games, FastJet, Accenture, TUI and Proctor & Gamble.

 

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Croatia’s first coffee delivered by drone http://bruketa-zinic.com/2018/10/19/croatias-first-coffee-delivered-by-drone/ http://bruketa-zinic.com/2018/10/19/croatias-first-coffee-delivered-by-drone/#respond Fri, 19 Oct 2018 09:48:49 +0000 http://bruketa-zinic.com/?p=34911/

Ivica Prskalo, a lighthouse keeper from the Island of Babac, was the first person in Croatia to receive exclusive coffee delivery organised by the Franck and Bruketa&Žinić&Grey team. Namely, Jubilarna coffee, freshly made by a Franck’s barista for him only, was sent from the Island of Pašman to the Island of Babac by nothing less than a drone.

This move has made Franck the first coffee company in Croatia to use drone delivery for coffee in an attempt to surprise a far-away coffee lover on the occasion of a 25 year jubilee of Ciglica (the little brick in Croatian).

The lighthouse keeper Ivica Prskalo moved with his family to the Island of Babac six years ago. He has been living in the lighthouse built in 1874. Ivica, who tends to the protection of vessels and their crews by navigating them into our ports, cannot imagine his day without coffee this time delivered to him in a vacuum flask.

The freshly made Ciglica thus “flew over” to the Island of Babac one nautical mile away from the Island of Pašman. This unusual flight was also available as live stream on social media, and all of it can be checked out on Franck Hrvatska Facebook page. The story was reported by the media as well.

In this symbolic way Franck celebrated its Jubilarna coffee that first time came out in 1972 soon to become a crucial household name in Croatia. It assumed its specific shape, a vacuum packaging resembling a little brick – hence the nickname Ciglica, in 1993.

On the occasion of 25 years of Ciglica, Franck developed and recently launched new flavours of ground coffee, Jubilarna Intense and Jubilarna Sensual, providing all Jubilarna coffee lovers with a broader assortment.

The new flavours are premium Arabica and Robusta blends from Central and South America, Africa and Asia. Jubilarna Intense ground coffee is powerful coffee with natural notes of dark chocolate and the aroma of sweet spices, whereas Jubilarna Sensual has a notable milk chocolate and hazelnut aroma.

 

Franck / Ivana Tavra (Corporate Communications Director), Livija Dević Vuljanić (Marketing Manager), Ana-Marija Brodarić (Senior Brand Manager), Snježana Kondić (Digital Marketing Coordinator), Zoran Trkulja (Barista)

Bruketa&Žinić&Grey / Zrinka Horvat Goodman (Creative Director), Maša Ivanov (Client Service Director), Dubravka Klepac (Account Manager), Andrea Knapić (Art Director), Nikola Slamić (Copywriter), Tomislav Zeljko (Event Manager), Dario Oxenham (Event Executive), Iva Bolta (Senior Digital Strategist), Bernarda Amidžić (Community Manager), Jelena Mihelčić (PR manager)

Sonja Žigić (Community Manager)

Denis Lepur (Photographer)

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Visual identity for small people with great attitude http://bruketa-zinic.com/2018/10/17/visual-identity-for-small-people-with-great-attitude/ http://bruketa-zinic.com/2018/10/17/visual-identity-for-small-people-with-great-attitude/#respond Wed, 17 Oct 2018 09:27:48 +0000 http://bruketa-zinic.com/?p=34909/

The Ne.Ne.Ne. multibrand store for children from 0 to 7 years located in the very centre of Zagreb has a completely different approach to children’s fashion. The Bruketa&Žinić&Grey Agency was tasked with designing visual identity according to the name Ne.Ne.Ne, whereas the store’s interior was designed by the Brigada Agency.

The name Ne.Ne.Ne. (in English No.No.No.) is very well familiar to parents as it designates a famous phase when children are prone to saying No! to everything. It reminded the agency’s team of a glitch, which inspired their design of visual identity.

Glitch is a short-lived fault in a computer system that corrects itself. The concept is most often used in the industries of computing, electronics and in video games. Every parent is faced with a glitch at least twice a day: their kid refuses to eat veggies, wants to wear sandals when outside temperature is 3 degrees below zero and throws himself/herself onto the floor if deprived of a chewing gum. These are, to put it nicely, children with an attitude :)

The visuals thus show small people with great attitude – children listening to music of their own choice, being their own super heroes, creatively engaged and making their own wings instead of buying them off-the-shelf. Take a look at how this identity was used in different apps.

 

Ne.Ne.Ne. / Manuela Šola i Nikola Žinić

Bruketa&Žinić&Grey / Nikola Žinić (Chief Creative Officer), Ante Kantor (Account Executive), Andrea Knapić (Art Director), Vesna Đurašin (Production Manager), Maša Ivanov (Client Service Director), Valentino Dujić (Digital Performance Specialist), Vedran Firkelj (Head of Digital Production), Igor Bilić (Web Designer)
Miran Vučenović (Designer)

Domagoj Kunić (Photographer)

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The Tunnel – the third best strategy in Europe according to Strategy Slam http://bruketa-zinic.com/2018/10/17/the-tunnel-the-third-best-strategy-in-europe-according-to-strategy-slam/ http://bruketa-zinic.com/2018/10/17/the-tunnel-the-third-best-strategy-in-europe-according-to-strategy-slam/#respond Wed, 17 Oct 2018 09:21:21 +0000 http://bruketa-zinic.com/?p=34907/

The final of the Fourth International Strategy Slam competition was held in Vienna on 11 October. It included eighth slammers from all over Europe. The Tunnel campaign designed and carried out by the teams from Adris, Croatia Insurance Company, Millenium promocija, Brigada and Bruketa&Žinić&Grey won the third place. The campaign was presented by Davor Bruketa in front of an audience gathered at Billrothhaus in Vienna. The whole event was live streamed on Facebook.

The Time To Talk About Money campaign designed by the Heimat Zürich Agency for Bank Cler, previously awarded in the Epica contest, won the first place. The To The Last Tree Standing campaign made by the Ogilvy Warsaw Agency for Bialowieza Forest won the second place. This campaign has previously won 13 Cannes Lions, 3 D&AD Pencils and 5 awards in The One Show competition.

The Beck’s – Legendary campaign of the Serviceplan Munich Agency won the fourth place. The We Believe In Youth campaign for McDonald’s designed by the Luna TBWA Belgrade Agency won the fifth place. The Ogilvy London Agency won the sixth and the seventh place with their campaigns Time To Change and Change Your Summer for NCS.

This was the fourth Strategy Slam organised by Strategy Austria, which for the first time included agencies from all over Europe. The finalists were selected by a jury of experts, and the winner was chosen by the audience.

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Bruketa&Žinić&Grey receives a top-rating from their clients in a regular client satisfaction survey conducted by Kantar for the WPP Vantage program http://bruketa-zinic.com/2018/10/09/bruketazinicgrey-receives-a-top-rating-from-their-clients/ http://bruketa-zinic.com/2018/10/09/bruketazinicgrey-receives-a-top-rating-from-their-clients/#respond Tue, 09 Oct 2018 11:11:20 +0000 http://bruketa-zinic.com/?p=34834/

Photo: Maša Ivanov, Client Service Director, by Domagoj Kunić

As part of an ongoing commitment to customer service, each office in Grey Europe takes part in a regular client satisfaction survey conducted by Kantar for the WPP Vantage program. Whilst average scores were high across all offices, Bruketa&Žinić&Grey received a top rating from their clients for quality of work, value for money and customer service.

The Croatian Agency Bruketa&Žinić&Grey also scored highly against all other categories within the survey, which include; understanding business operations, quality of staff and work, communication effectiveness, proactivity, etc.

Maša Ivanov, Client Service Director at the Bruketa&Žinić&Grey Agency commented: “This survey is a very useful tool for us to get feedback from our clients in a transparent way and in areas they value most. It makes us happy to see that we have excellent results within the Group too and that we are showing that human personality is still integral part of what we do. Building long-term trust and customer satisfaction represent additional steps towards creative and effective campaigns.”

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European Grey Creative Council in Zagreb http://bruketa-zinic.com/2018/09/25/european-grey-creative-council-in-zagreb/ http://bruketa-zinic.com/2018/09/25/european-grey-creative-council-in-zagreb/#respond Tue, 25 Sep 2018 13:09:00 +0000 http://bruketa-zinic.com/?p=34814/

Bruketa&Žinić&Grey were the hosts of the European Grey Creative Council between 17th and 20th of September. It is a regular gathering of Grey creative leaders. In an unofficial part of the visit, Grey’s Global Chief Creative Officer Per Pedersen held a lecture at the Zagreb University and it all ended with a party, of course, this time on the Maksimir Park Viewpoint.

Photo: Vanja Babić

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