Bruketa&Žinić&Grey – full service advertising agency http://bruketa-zinic.com The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network Thu, 26 Jul 2018 08:31:38 +0000 en hourly 1 https://wordpress.org/?v=4.7.11 The fact that our office is a former toilet paper factory speaks volumes http://bruketa-zinic.com/2018/07/26/the-fact-that-their-office-is-a-former-toilet-paper-factory-speaks-volumes/ http://bruketa-zinic.com/2018/07/26/the-fact-that-their-office-is-a-former-toilet-paper-factory-speaks-volumes/#respond Thu, 26 Jul 2018 08:24:35 +0000 http://bruketa-zinic.com/?p=34698/

Our new business cards.

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director), Andrej Gagić (Copywriter), Dragana Ileš (Designer), Vesna Đurašin (Production Manager)

Photo: Domagoj Kunić

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Bruketa&Žinić&Grey and Addiko Bank among the most efficient in Europe http://bruketa-zinic.com/2018/07/17/bruketazinicgrey-and-addiko-bank-among-the-most-efficient-in-europe/ http://bruketa-zinic.com/2018/07/17/bruketazinicgrey-and-addiko-bank-among-the-most-efficient-in-europe/#respond Tue, 17 Jul 2018 07:04:30 +0000 http://bruketa-zinic.com/?p=34642/

Bruketa&Žinić&Grey and Addiko Bank with the Campaign for Current Accounts Packages are the only ones, not only from Croatia but also from the entire region, to have made it to the Final Round of the renowned Euro Effie Competition this year. This achievement is even greater owing to the fact that this is the only campaign for financial services across Europe that has managed to reach the Final Round.

Euro Effie is an annual competition that rewards the most effective multi-national commercial communications campaigns in Europe. Judges look at the creativity of solutions and the results achieved, and the competition is organised by the European Association of Communications Agencies (EACA).

To reach the Euro Effie Final Round is an extraordinary achievement in its own right, especially when one takes into account all the competing organisations and creative agencies in Europe, whose budgets and resources we can only dream of. Nevertheless, with a right communication strategy, a good creative original solution and a committed team anything is possible. Whilst acknowledging other finalists, as they all have rightfully deserved to qualify for the Final Round, I hope we won’t stop at the Final Round only,” said Maja Čulig, Head of Marketing with Addiko Group.

From left to right: Maja Čulig and Ivanka Mabić Gagić

I’m happy about the recognition of both creativity and effectiveness of the Addiko Bank’s Campaign for Current Accounts Packages in the region, particularly because this is the only campaign in the financial sector in Europe that has managed to reach the Final Round. Since the very launch of its new brand Addiko Bank has been delivering excellent business performance in the market, which would not have been possible without a good and dynamic team made up of advertisers’ and agency’s representatives as well,” said Ivanka Mabić Gagić, Head of International Business with the Bruketa&Žinić&Grey Agency.

The winners will be known at the Award Ceremony to be held in Brussels on 16 October.

Photo: EACA, Domagoj Kunić

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Digital Marketing Director with BŽG, Ivan Kovačević, in the jury of the most important digital competition in the Adriatics http://bruketa-zinic.com/2018/07/16/digital-marketing-director-with-bzg-ivan-kovacevic-in-the-jury-of-the-most-important-digital-competition-in-the-adriatics/ http://bruketa-zinic.com/2018/07/16/digital-marketing-director-with-bzg-ivan-kovacevic-in-the-jury-of-the-most-important-digital-competition-in-the-adriatics/#respond Mon, 16 Jul 2018 09:02:45 +0000 http://bruketa-zinic.com/?p=34632/

For the fifth year in a row, as part of Weekend Media Festival, the most important digital communications awards in the Adriatic region, SoMo Borac, will be pronounced. Along with other experts from the leading regional agencies, the competition will be judged by Ivan Kovačević, Digital Director with Bruketa&Žinić&Grey – global Grey group’s Digital Shopper Hub.

The competition is organized in nine categories such as web pages, mobile apps, social media, best use of technology and others, and the entry deadline is September 5th. For more information click here.

 

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Croatian tea brand sends calming tea to Prince Harry on the eve of historical Croatia vs England match http://bruketa-zinic.com/2018/07/13/croatian-tea-brand-sends-calming-tea-to-prince-harry/ http://bruketa-zinic.com/2018/07/13/croatian-tea-brand-sends-calming-tea-to-prince-harry/#respond Fri, 13 Jul 2018 08:16:14 +0000 http://bruketa-zinic.com/?p=34618/

On the eve of semi-final England vs Croatia match during World Cup, the most well-known Croatian tea brand Franck has sent a package of its Chamomile Tea to Prince Harry. The project was created in collaboration with Bruketa&Žinić&Grey and the story was picked up by numerous Croatian media and fans via social media in just a couple of hours.

England is famed for football and tea. Our national team has proven that Croatia is also a great force on the international football map. And as for the tea, we decided to make it easier on Prince Harry to watch the game knowing it could be tough considering our team’s excellent game,” said the company and they were right.

The package included the “Keep calm and dream on” message, referencing the British government’s historic motivational messages, and the tea box included a letter from Franck, apologizing for not being able to send a wedding present on time, and wanting to make up for that now.

Franck / Ivana Tavra (Corporate Communications Director), Tena Turčinović (Brand Manager), Livija Dević Vuljanić (Marketing Manager), Snježana Kondić (Digital Marketing Coordinator)

Bruketa&Žinić&Grey / Nikola Slamić (Copywriter), Davor Bruketa, Siniša Waldiner, Dragan Lakićević (Creative Directors), Dubravka Klepac (Account Manager), Maša Ivanov (Client Service Director), Nenad Gavrilović and Andrea Knapić (Art Directors), Jelena Mihelčić (PR Manager), Valentino Dujić (PPC Specialist), Radovan Radičević (Head of DTP/pre-press)

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A book able to withstand fire and water http://bruketa-zinic.com/2018/07/09/a-book-able-to-withstand-fire-and-water/ http://bruketa-zinic.com/2018/07/09/a-book-able-to-withstand-fire-and-water/#respond Mon, 09 Jul 2018 12:17:23 +0000 http://bruketa-zinic.com/?p=34568/

Only those companies that continuously adapt to circumstances are able to grow, develop and resist challenges. This is a message that Adris Grupa, one of the most successful companies in the region, wanted to convey on the occasion of publishing their latest Annual Report.

This publication contains the AG last year’s business performance and is literally challenge-proof: it can withstand tearing, creasing, water and fire. No matter how tested, the book remained undamaged, illustrating the firmness and the strength of Adris Grupa results, and the company’s ability to cope with any situation.

The book was designed and made jointly by Adris Grupa and the Bruketa&Žinić&Grey Agency whose Creative Director Zrinka Horvat Goodman explained:

The book was subject to flambéing in the kitchen of the Lone Hotel, dipped into the sea and taken for a spin across the fish farm by Cromaris fishermen, frozen in liquid nitrogen at -195.79°C with the help of the Adris Foundation fellow, Assistant Professor Dinko Mitretić, Ph.D., tested to creasing and tearing by children at the Amarin Hotel, and even run over by a 2-ton off-road vehicle at a Croatia Osiguranje Motor Vehicle Inspection Station. The book remained undamaged.

 

Adris grupa / Predrag Grubić (Corporate Communications Director), Kristina Miljavac (Corporate Communications Specialist), Hrvoje Patajac (Controlling Director)

Bruketa&Žinić&Grey / Davor Bruketa and Zrinka Horvat Goodman (Creative Directors), Maša Ivanov (Client Service Director), Zrinka Požar (Account Manager), Andrea Knapić (Art Director), Vesna Đurašin (Production Manager), Radovan Radičević (Head of DTP/Pre-press), Ante Kantor (Account Executive)

Cerovski Print Boutique (Print)
Domagoj Kunić (Photographer)

 

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What is the price of one second of a user’s attention? http://bruketa-zinic.com/2018/06/28/what-is-the-price-of-one-second-of-a-users-attention/ http://bruketa-zinic.com/2018/06/28/what-is-the-price-of-one-second-of-a-users-attention/#respond Thu, 28 Jun 2018 09:11:19 +0000 http://bruketa-zinic.com/?p=34514/

The price of TV and online video varies, but the cost does not always correlate to effectiveness. In this article for WARC, Marko Matejčić from MediaCom Croatia (part of WPP) looks at the cost of one second of attention in order to better compare channels. Read the article here.

Photo: Domagoj Kunić

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We Could Have Made an Expensive Ad, But We Realized Beer is More Important http://bruketa-zinic.com/2018/06/21/we-could-have-made-an-expensive-ad-but-we-realized-beer-is-more-important/ http://bruketa-zinic.com/2018/06/21/we-could-have-made-an-expensive-ad-but-we-realized-beer-is-more-important/#respond Thu, 21 Jun 2018 10:29:59 +0000 http://bruketa-zinic.com/?p=34504/

HEINEKEN Croatia was inspired by the saying “Actions speak louder than words” so instead of investing in an expensive campaign they decided to lower the beer prices during The World Cup 2018.  The agency took the brief – make a cheaper campaign – literally.

 

 

HEINEKEN Croatia / Filip Rabuzin (Marketing Director), Andrea Mišura Žuvela (Gropu Brand Manager), Nina Gračanin (Brand Manager), Tamara Podnar (Junior Brand Manager)

Bruketa&Žinić&Grey / Siniša Waldinger, Ivo Payer (Creative Directors), Valentina Bugarin (Account Director), Tanja Pružek Šimpović (Art Director), Vanja Činić (Copywriter), Ana Krstić (Account Executive), Tomislav Šestak (Designer)

Production: Kabinet
Director: Hrvoje Hribar
DOP: Radislav Jovanov – Gonzo

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Seventh Cropak Award http://bruketa-zinic.com/2018/06/14/seventh-cropak-award/ http://bruketa-zinic.com/2018/06/14/seventh-cropak-award/#respond Thu, 14 Jun 2018 16:31:05 +0000 http://bruketa-zinic.com/?p=34480/

The Cropak Award ceremony for best packaging achievements in Croatia was held at the Sheraton Hotel in Zagreb on Tuesday 12 June. The overall Best Packaging Design Award was given to Bruketa&Žinić&Grey for their design of the gift edition of Chiavalon olive oil.

The Chiavalon Family, one of the most awarded extra virgin olive oil producers in Croatia, wanted to communicate more effectively the origin of their olive oils and the link between the tradition, state of the art technology and art of their production. A special gift edition of Chiavalon olive oil was inspired by the traditional architecture and art in Istria, film, music and the murals of Vodnjan, putting together historical and contemporary heritage.

We are very happy that besides presenting us with the award for the quality of our products the professional circles also recognize the effort invested in their design. This award is a fruit of our long-standing cooperation with the Bruketa&Žinić&Grey Agency and as such it doubtlessly also celebrates the long-lasting friendship cultivated throughout the years with people from the agency. I would like to thank the whole team for knowing every time how to translate our vision into reality recognized by the connoisseurs as well,” said Tedi Chiavalon on this occasion.

This is the seventh Cropak Award for the Bruketa&Žinić&Grey Agency, and the second they have won for their cooperation with the Chiavalon Family Farm from Vodnjan.  

The Cropak competition is organised with the aim to promote and underline the advantages and benefits of the packaging as an important tool helping to safeguard, promote and identify a product. It was organised by the Tectus Institute for Packaging and Graphic Arts for the fifteenth year in a row. The competition also strives to highlight the need of achieving qualitative progress in designing visual identity of the packaging, graphic and industrial design, its environmentally-friendly features and of making an integrated contribution to the environmental protection from the perspective of packaging management and packaging waste.

 

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The Identity of the Futurological Conference Visualising Real-Time Twitter Discussions on Future http://bruketa-zinic.com/2018/06/14/future-tense-visual-identity/ http://bruketa-zinic.com/2018/06/14/future-tense-visual-identity/#comments Thu, 14 Jun 2018 07:50:00 +0000 http://bruketa-zinic.com/?p=34478/

What will the future look like? The Croatian Bruketa&Žinić&Grey Agency has tried to answer this question by designing the visual identity for Komunikacijski laboratorij Agency and their Future Tense Conference to be held on 2 October in Zagreb. The conference will feature leading global futurologists Morgaine Gaye, Gerd Leonhard, Aric Dromi and David Birch, addressing the issues concerning the way we will live and work in the future.

We can only speculate about the future and thus the visual identity of the Future Tense Conference is not fixed that is it has a continuously and infinitely shifting shape, depending on the use of specific words and phrases on Twitter. Some of the hashtags affecting the shapeshifting visual identity are: future, business, foresight, innovation, change, machine learning and sustainability.

Instead of a classical logo we have designed and programmed a bot visually represented by two robotic eyes,” explains Mirna Ptiček, Art Director at the Bruketa&Žinić&Grey Agency, adding: “The bot has an ongoing and direct reference to active hashtags on Twitter and accordingly constructs and deconstructs the vision of the future, translating the hashtags into its own symbolic graphical language. None of the visions is finite or accurate and thus the bot is continually active and visually unique at any given moment. The animation starts with the wireframe cube rotation taken apart by the bot, seeking answers beyond of what’s known.”

Nikola Žinić, Chief Creative Officer at the Bruketa&Žinić&Grey Agency said: “Using this visual identity we as an agency have also put ourselves in the position of a futurologist and have given an answer to the question concerning our vision of visual identities in the future. We see them as dynamic and shifting in line with the data collected in different ways. In this particular case we have picked Twitter as a source of data in the form of specific hashtags the frequency of which affects the appearance of the logo making it never the same. It is difficult to predict the future, and similarly it is difficult to predict the shape of the Future Tense logo.

The Future Tense Conference is a project authored by the Croatian Komunikacijski laboratorij Agency the intention of which was to make the Croatian business community consider the potentials of applying futurological predictions in business.

 

Komunikacijski laboratorij / Manuela Šola (Director), Marina Gugić (Project Executive), Krešimir Dominić (Planning and Development Director), Kristina Gotovac (PR Senior), Damir Jakopčević (Content Creator)

Bruketa&Žinić&Grey / Nikola Žinić (Creative Director), Mirna Ptiček (Art Director), Valentina Bugarin (Account Director), Marko Zabrdac (Account Executive)
Ejla Miletić, Eman Ahel (Collaborators)

 

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Swiss Chocolate Packaging http://bruketa-zinic.com/2018/06/11/swiss-chocolate-packaging/ http://bruketa-zinic.com/2018/06/11/swiss-chocolate-packaging/#respond Mon, 11 Jun 2018 07:05:53 +0000 http://bruketa-zinic.com/?p=34456/

Image above: one of the proposed designs

Précieux is the new line of premium chocolate produced by the Swiss brand Favarger. The name means precious in French and was chosen by the development team in line with the agency’s guidelines. The client was also involved in the packaging design process together with the agency.

These were the initial proposals by the agency:

After adjustments in collaboration with the client, the final solution got closer to the visual language of the category:

Favarger / Emmanuelle Marcos (CEO), Valerie Epiney (Marketing Associate)

Bruketa&Žinić&Grey / Miran Tomičić (Creative Director), Tanja Pružek Šimpović (Art Director, final solution), Ivanka Mabić Gagić (Head of International Business), Josipa Pipunić (Account Assistant), Ivan Tanić (Strategy Planning Director), Tea Silvia Vlahović (Strategy Planner), Josip Buzov (Junior Strategy Planner), Radovan Radičević (Head of Pre-press/DTP), Danko Đurašin and Željka Tročak (DTP Operators)

Istragrafika (Production)

Domagoj Kunić (Final design photo)

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