Bruketa&Žinić OM – full service advertising agency http://bruketa-zinic.com Fri, 18 Aug 2017 10:43:27 +0000 en hourly 1 https://wordpress.org/?v=4.7.5 B&Žniss school http://bruketa-zinic.com/2017/08/18/bzniss-school/ http://bruketa-zinic.com/2017/08/18/bzniss-school/#respond Fri, 18 Aug 2017 10:30:12 +0000 http://bruketa-zinic.com/2017/08/18/bzniss-school/

B&Žniss school is an internal agency educational project with lectures, workshops and presentations organized by the members of the agency “teachers’ council”. Although the curriculum mostly consists of market communication classes, a large portion of the program also covers new technologies, creative initiatives and personal development. B&Žniss school has its own visual identity of course created by Jimbo Bernaus and Mart Varik.

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Bruketa in the Yung Guns jury with Walt Disney’s vice-president, Apple’s Creative Director and Google’S head of VR http://bruketa-zinic.com/2017/07/26/bruketa-jouns-the-yungguns-jwith-walt-disneys-vice-president-apples-creative-director-and-googles-head-of-vr/ http://bruketa-zinic.com/2017/07/26/bruketa-jouns-the-yungguns-jwith-walt-disneys-vice-president-apples-creative-director-and-googles-head-of-vr/#respond Wed, 26 Jul 2017 08:38:57 +0000 http://bruketa-zinic.com/?p=32736/

Davor Bruketa has joined the Young Guns Jury, an international interdisciplinary competition in creative communication for people under the age of 30. The competition has been organized by The One Club for Creativity for 21 years.

Along with Bruketa, the jury will include Global Vice President for Creativity at Walt Disney Jean Batthany; Apple’s creative director Rem Duplessis; Head of VR at Google Jessica Brillhart; partner in the world’s largest independent design studio Pentagram, Natasha Jen and others.

The Yung Guns has become the most acclaimed world competition in creative communications for young people, and for many, being named a Young Guns winner is a sure sign of a skyrocketing career, as well as a source of validation in creative communications industry. Among the winners of this title are, for example, famous creatives Stefan Sagmeister and Jessica Walsh.

The competition takes place in three stages, after which, on 17 November in New York, a solemn award ceremony will be held. Competitors will compete in categories such as Copywriting, Digital Communications, Graphic Design, Interior Design and Product Design, Film and Animation, Signaling, Illustrations and others.

 

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Used cars in an innovative sales experience http://bruketa-zinic.com/2017/07/17/used-cars-in-an-innovative-sales-experience/ http://bruketa-zinic.com/2017/07/17/used-cars-in-an-innovative-sales-experience/#respond Mon, 17 Jul 2017 08:18:31 +0000 http://bruketa-zinic.com/?p=32705/      

 

Shopping for used vehicles can actually be a transparent and enjoyable experience. This is what AutoZubak Neostar set out to prove, and with the help of Brigada, succeeded in building what is likely the first auto dealership integrating online and offline sales of used cars in the Adriatic region. More about the project here.

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A bit of history, followed by art and good beer in the new routes on the Zagreb Be There app http://bruketa-zinic.com/2017/07/03/a-bit-of-history-followed-by-art-and-good-beer-in-the-new-routes-on-the-zagreb-be-there-app/ http://bruketa-zinic.com/2017/07/03/a-bit-of-history-followed-by-art-and-good-beer-in-the-new-routes-on-the-zagreb-be-there-app/#respond Mon, 03 Jul 2017 09:43:57 +0000 http://bruketa-zinic.com/?p=32623/

Zagreb Be There, a popular and internationally recognised award-winning mobile application, has decided to refresh its recommendations by providing three new routes for tourists visiting the city. With its five permanent routes, along with two Advent routes and other temporary routes, Zagreb Be There is like a local insider in the tourist’s pocket, offering various tour routes of the city on your smartphone, and it’s also popular with the locals in Zagreb.

A creative and original TV host, Robert Knjaz – who is known for his unusual TV shows in which he interviews celebrities in a humorous way – came up with a route called Great Croats. Mr Knjaz is without a doubt a Zagreb local who knows how to present historical facts in a charming and funny way, so it’s no wonder that his route takes tourists on a journey through unexpected stories of the city, giving them a fun perspective of Zagreb’s history.

By taking the Great Croats route, tourists will learn about Slavoljub Penkala, Matija Gubec, Tin Ujević, the Croatian film One Song a Day Takes Mischief Away, and the city’s monument of the unknown boy.

A well-respected street artist, Boris Bare, known for his art project Pimp my Pump, in which he painted the water pumps in the city, came up with a Street Art route of the most interesting murals of Zagreb. If tourists decide to take this route, they will, metaphorically speaking, see all of the colours of Zagreb, while being introduced to impressive street art such as The Whale mural, located on the walls of Gradec plateau, the Guliver mural on Opatovina or the mural on the Dolac Market, which is inspired by Vlaho Bukovac’s painting My Nest.

“This route contains places which are some of my favourite sights in the city, and that every person who appreciates street art should see. I would be very pleased if I saw similar applications and routes being made for other cities”, says Boris Bare.

One of the most influential foreigners residing in Croatia is Nick Colgan, the founder of the Garden Festival and brewery. He came up with a beer route called Craft, named after Zagreb’s growing craft beer scene. This route will help satisfy even the most demanding palates, who will be able to taste all of the flavours made by local brewers.

“This route offers not just amazing beer, but is also a tour of locations you would not be likely to find on your own”, says Nick Colgan.

The Zagreb Be There app, by the Zagreb Tourist Board, is free and available on Android and iPhone devices, and can be downloaded from the microsite betherezagreb.com.

Man uses his Mobile Phone outdoor, close up

Zagreb Tourist Board / Martina Bienenfeld (Director), Jasenka Mandžuka (Promotion and Communication Manager), Petra Maršić Buljan (Digital Communication Manager), Nikola Vujović (Digital Communication Specialist), Jelena Anić (Digital Communication Specialist)

Bruketa&Žinić OM / Nikola Žinić (Creative Director), Nikola Vukalović, Dragana Ileš (Art Directors), Valentina Bugarin (Account Manager), Ana Krstić (Account Executive), Nikola Slamić (Copywriter), Krešimir Lončar (UX/UI Designer), Iva Bolta (Digital Strategist), Valentino Dujić, Dubravka Srkulj (PPC Specialists), Jelena Mihelčić (PR Manager)
Otto Kušec (Designer)
Infinum i Zviz (Production)
Sretan Bor (Illustrator)
Ivan Štefan (Animator)

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Hope on the Cannes Lions Shortlist http://bruketa-zinic.com/2017/06/28/hope-on-the-cannes-lions-shortlist/ http://bruketa-zinic.com/2017/06/28/hope-on-the-cannes-lions-shortlist/#respond Wed, 28 Jun 2017 10:59:31 +0000 http://bruketa-zinic.com/?p=32603/

The Hope book created by the agency Bruketa&Žinić OM for The Adris Foundation on the occasion of the Foundation’s 10th anniversary, made it to the Cannes Lions shortlist in the Book Design category.

There it was up against five other amazing projects from all over the world: One book for peace, created by New Moment and Y&R Dubai, which won the award; Penguin frozen storybook by YBWA Shangai; Writing our rights – empowerment workbook by Pereira&O’Della San Francisco and Jefferson hack the system by Jeffersona Hacka, Dazed Media co-founder.

Nada was recently awarded Wooden Pencil at the D&AD Awards and best in Print Communications at Design Week Awards.

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Applause for mosquitoes http://bruketa-zinic.com/2017/06/28/applause-for-mosquitoes/ http://bruketa-zinic.com/2017/06/28/applause-for-mosquitoes/#respond Wed, 28 Jun 2017 08:07:04 +0000 http://bruketa-zinic.com/?p=32592/

During the EXIT Theater Summer Nights the applause has a double purpose: rewarding the performers and dealing with mosquitoes.

Bruketa&Žinić OM / Miran Tomičić (Creative Director), Nebojša Cvetković (Art Director), Vanja Činić (Copywriter), Marko Zabrdac (Account Executive)

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Goodness http://bruketa-zinic.com/2017/06/20/goodness/ http://bruketa-zinic.com/2017/06/20/goodness/#respond Tue, 20 Jun 2017 08:16:56 +0000 http://bruketa-zinic.com/?p=32546/

DOBRO means GOODNESS in Croatian.

Sketches:

Žito / Andrea Biglbauer (Marketing Manager), Petar Kizivat (Marketing Assistant), Ana Serdarušić (Marketing Assistant)

Brandoctor (Brand Strategy) / Anja Bauer Minkara (Senior Brand Consultant, Naming, Copywriter), Petra Despot Domljanović i Stipan Rimac (Brand Consultants)

Bruketa&Žinić OM (Visual identity, Packaging, Communication)/ Davor Bruketa (Creative Director), Maša Ivanov (Client Service Director), Nebojša Cvetković (Art Director), Ivan Tanić (Strategic Planning Director), Tea Silvija Vlahović (Strategic Planner), Krešimir Lončar (UX/UI Designer), Zrinka Požar (Account Executive)
Andrea Knapić (Art Director)

Komakino (Produkcija) / Tina Fras (Producer), Blaž Švent (Director), Aleksandar Pavlović (DOP)

Nevena Glušica, Mark Jones, Nemanja Mosurović (Music)

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“Hope” wins Design Week Award Best in Print Communications http://bruketa-zinic.com/2017/06/14/hope-wins-design-week-award-best-in-print-communications/ http://bruketa-zinic.com/2017/06/14/hope-wins-design-week-award-best-in-print-communications/#respond Wed, 14 Jun 2017 12:10:43 +0000 http://bruketa-zinic.com/?p=32495/

The Hope book created by the agency Bruketa&Žinić OM for The Adris Foundation on the occasion of the Foundation’s 10th anniversary, has won the Design Week Award best in Print Communications. Design Week magazine and has been organizing the annual Design Week Awards, the leading accolade in the design industry, for the past 26 years, with only one project winning in each of the 24 categories.

Just some of the brands shortlisted for the awards were Apple, Budweiser, Duracell, The New York Times, Premier League and English National Opera. AirBnb, Chivas, Nike, The Amsterdam Maritime Museum are among the winners. The Hope book was recently awarded the D&AD pencil as well.

The Adris Foundation has helped hundreds of projects in Croatia. Gathered in one place, in the book Nada (nada means hope in Croatian), they give hope that Croatia has a future. The book is sensitive to touch. The more it is used, the more hope there is. Twenty-four top Croatian illustrators contributed to the book by displaying each of the twenty-four biggest projects in the fields of science, education and creativity that have been supported by the Adris Foundation.

Read more about the project here.

 

 

 

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Marketing Excellence Award for Addiko Bank http://bruketa-zinic.com/2017/06/06/marketing-excellence-award-for-addiko-bank/ http://bruketa-zinic.com/2017/06/06/marketing-excellence-award-for-addiko-bank/#respond Tue, 06 Jun 2017 08:11:01 +0000 http://bruketa-zinic.com/?p=32432/

The agency’s client Addiko Bank received the award for marketing excellence 2017 in the big companies category, segment B2C, at the 22nd Slovenian Marketing Conference.

Explanation of the jury: “Addiko Bank received the award for marketing excellence in its category because it played a crucial part in molding the essence of the new brand, new image, new business philosophy and the Bank’s new strategy. It showed marketing excellence on several levels with highly progressive marketing. The Bank is dedicated to what customers really need. In the traditional industry like banking, innovative and new approaches like the ones demonstrated by Addiko Bank are something completely extraordinary and definitely refreshing.”

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Startaparat launched a campaign for the first app mapping the world’s drinkable water sources http://bruketa-zinic.com/2017/06/02/startaparat-launched-a-campaign-for-the-first-app-mapping-the-worlds-drinkable-water-sources/ http://bruketa-zinic.com/2017/06/02/startaparat-launched-a-campaign-for-the-first-app-mapping-the-worlds-drinkable-water-sources/#respond Fri, 02 Jun 2017 09:09:41 +0000 http://bruketa-zinic.com/?p=32422/

A team of Croatian design, marketing and sales specialists gathered around the startup Freewa, have created tools people can use to reach free drinkable water sources and contribute to plastic waste reduction and nature preservation.

Freewa consists of a mobile app for mapping the world’s drinkable water sources and an eco (glass) bottle with a felt bag made of recycled PET bottles that can be recycled again.

Startaparat (brand of Bruketa&Žinić OM an Netural – Viennese agency specialised in startup communication) is in charge of Freewa Indiegogo campaign, social media management and direct mailing in three languages, print and display advertising and PR.

 

Anyone can help the project develop through an Indiegogo campaign launched on the 29th of May. Besides, everyone’s invited to report drinkable water sources they know of since the goal is to map as many of them around the globe.

 

Freewa / Marko Rašić, Vedrana Vrabec, Goran Ladišić i Mihaela Ivanec

Startaparat / Helena Rosandić (Account Director), Tanja Škorić (Creative and Art Director), Sandra Bakula (PR Manager), Ivona Haban (Social Media Manager)

Bruketa&Žinić OM / Jelena Mihelčić (PR Manager)

 

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