The recent annual report from Adris Group, simply called Results, has been published in the American magazine HOW, as part of their annual design review. The same issue for March features projects for Coca-Cola, Motorola Solutions, Viacom, United Airlines, Starbucks, HBO, Kellogg’s and others.

Click here to view the embedded video.

HOW Magazine is one of the leading American publications in the field of design published by F+W Media that’s also in charge of projects such as Print Magazine and I.D. Annual Design Review. HOW has been published since 1985 and today, besides the printed magazine, HOW publishes its online issue, books and organizes professional events.

SOFI, a small family production of organic handmade cosmetics, is a client Popular Bruketa&Žinić OM has already worked with, first on  defining the visual identity, and afterwards on designing the packaging for soaps and gift packages.  Emphasizing the manual production, the quality of the resources as well as of the final products, is something they  tended to keep in mind while designing the new packaging for Bath Bombs.

They  created the design for the line of products so that each of them is differentiated from the rest, by adding a separate initial of its name. Having done so, they managed to maintain a strong visual identity of the whole category of products, as well as to create a distinctive graphical element to ensure that new packages are noticeable in sales points, which was one of the client’s requests.

In addition to the previous, this way of typography usage in creating packaging design is not so common within the Serbian market, which makes it more differentiated when it comes to competition. While creating the typography characters, Popular Bruketa&Žinić OM have tried to add a particular handmade touch to it, which is a characteristic of the entire range of SOFI organic products.

Popular Bruketa&Žinić OM / Boris Marčetić, Bratislav Milenković (Creative Director), Bratislav Milenković (Art Director), Bratislav Milenković, Miladin Miletić (Graphic Designers), Nevena Vasiljević (Account Executive), Sandra Topalović (Production Coordinator)

LiveViewStudio (Photography)

Nikola Žinić has held a lecture at the Faculty of Economics in Osijek on January 25^th that was organized by their Student Union as part of the Project 180. The project aims at eliminating the problem of student unemployment after graduating due to lack of working experience. The project gives students the opportunity to solve real problems of real companies, take part in seminars, to interact with employers through their lectures or through internship. In his lecture, Nikola talked about the beginnings, the development and the success of the agency as a business. Thanks to the Osijek’s students, for their invitation and an excellent after-discussion, and for the cool poster:)

The Bruketa&Žinić OM agency from Zagreb has partnered up with the Popular agency from Belgrade, which has now changed its name to Popular Bruketa&Žinić OM. The agency specializes in strategic planning, offline and online communication, branding and design.

The agency Popular has been operating on the Southeast European markets since 2006, working with clients such as AVON Cosmetics (Danube Group), Serbian Nation Lottery, PepsiCo (Marbo), Fruvita, Mikser Festival and others. Together with the Brlog digital agency, Brandoctor branding consultants, Brigada shop concept studio and Bruketa&Žinić OM Zagreb and Baku advertising agencies, Popular Bruketa&Žinić OM constitutes a group of interconnected agencies with some 70 communication experts that provide services for clients from Slovenia, Croatia, Serbia, Ukraine and Azerbaijan.

It is our great pleasure to have found an exceptional group of young talented creative people in Popular, whose ideas, knowledge and talent will strengthen our mutual business on all markets. We are looking forward to our collaboration, especially on projects that are trying to penetrate onto other markets that we are yet not covering, such as Austria.

Davor Bruketa, creative director and co-owner of the advertising agency Bruketa&Žinić OM Zagreb

The entrance of Bruketa&Žinić OM into our ownership structure is not just an opportunity to expand our business and an opportunity to exchange experiences, especially in the fields of strategic planning and production. We believe in measurable and effective creativity in the advertising business, and now we have an entire set of original tools available to us that have been developed within the Bruketa&Žinić OM agency, as an agency that has won many Effie awards for marketing effectiveness.

Boris Marčetić, founder of the advertising agency Popular Belgrade

Have a look at some of Popular’s work here

For three years in a roll Popular has been creating the visual identity of the documentary film festival Beldocs. The inspiration for the last edition of the Festival in 2011 was the Exit Through the Gift Shop by the controversial street artist Richard Bansky. The overall design was thought of as a kind of a homage to the graffiti movement and street art in general.

Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Veljko Zajc (Art Director), Miladin Miletić (Graphic Designer)

2011.

Sofi, a small family production of fresh handmade soaps, that has of recently got a completely new visual identity Popular is responsible for. Design was created in a way that follows the main characteristic of the product: quality of the resources used in the process of production of soaps (essential oils and fruits). Aside from this, gift packages were also designed to suit the new identity.

With minimal investments, Popular has managed to make Sofi soaps recognizable inside the domestic market, as well as to satisfy client`s wish to improve product sales in general.

Sofi design also appeared in the most renowed packaging design blogs such as Dieline or  Lovey Package.

Everyone are looking forward eagerly to the new packaging designs that are being made…

Popular Bruketa&Žinić OM / Bratislav Milenković, Boris Marčetić (Creative Directors), Bratislav Milenković (Art Director), Miladin Miletić (Graphic Designer), Nevena Vasiljević (Account Executive)

2011

Marbo is a branch of the PepsiCo Group and the leader in the snacks category on the Serbian market. Marbo has been working with Popular since 2010. Over the past year the agency has designed Marbo’s product packaging, and redesigned and defined the existing Marbo brand portfolio in categories Baked, Seeds, Extruded and Potato Chips.

Existing products received a new package design for the purpose of the Chipsy Flavor of Serbia prize competition, during which new snack flavors were selected. Designs were also created for the finalists and the winning flavor.

Popular Bruketa&Žinić OM /
Chipsy Flavor of Serbia: Bratislav Milenković (Art Director), Marija Diklić (Account Director)
Gud Semenke: Bratislav Milenković (Art Director), Marija Diklić (Account Director), Aleksandar Zolotić (Illustrator)
Gud Bites: Veljko Zajc (Art Director), Marija Diklić (Account Director), Nikola Vulović (3D modeling)

2010/2011

After a long period of giving thought and thorough preparation, a new web site Belgradian has finally been published in December 2011, presenting itself as a completely detailed and contemporary online city-guide through the capitol of Serbia.

With the reputation that Belgrade nowadays has as the capitol of fun and good times, and with the rising number of tourists that come to visit every year, it was necessary to enable them to access easily a unique kind of a guide that would consist of all of the useful information regarding one`s stay, recommendations for going out and places to see, etc.

The Popular team gave their contribution by creating a visual identity for the site.

Popular Bruketa&Žinić OM / Bratislav Milenković (Art Director), Miladin Miletić (Graphic Designer)

2011

In the Fall of 2011, a new Greb Greb campaign has been launched, in accordance with the communication strategy Popular has agreed on with the client – Serbian National Lottery. A new platform consists of fingers as the key element of Greb Greb brand, easily translating its main characteristic – the easiest way to have fun, but awards as well.

A few TV commercials were made together with Emote production, as well as billboards and POS materials to present the new platform adequately.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

In order to bring the idea closer to the public, and convey at least a part of the positive atmosphere that was in the air during the realization of the campaign, Popular has organized, with the help of Headline PR Agency, an exhibition of video materials and mock-ups used in the making of TV commercials. A kind of a competition was organized during the openning, enabling the visitors to participate actively and express their creativity.

Finally, a new Greb Greb site was launched, as well as both Facebook and Twitter profiles that viewers can use to inform themselves of all Greb Greb novelties.

Greb Greb fingers will continue their adventure in 2012…

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Popular Bruketa&Žinić OM / Boris Marčetić (Creative Director), Vlatko Mladenović (Copywriter), Marko Gole, Veljko Zajc (Graphic Designers), Marija Diklić (Account Director), Sandra Topalović (Account Manager)

Emote Production (TVC Production)
BURG Digital (Web Production)

2011

Popular has been working with Mikser Festival of creativity for three years. In 2011 they have been in charge for the visual identity, advertising and the festival web page. They grabbed brushes, sprays and cans full of color, and united with Gallery 12, struck out with yellows and blacks. Take a look at a piece of our creative process, and how it all turned out in the end…

Popular Bruketa&Žinić OM / Bratislav Milenković, Boris Marčetić (Creative Directors), Bratislav Milenković (Art Director), Miladin Miletić, Marko Gole, Veljko Zajc (Graphic Designers)

BURG Digital (Web Production)

2011