The agency Bruketa&Žinić OM has been pronounced the best agency in Croatia for the eighth time at the awards ceremony of the national advertising festival IdejaX held in Umag on 11 and 12 May. The agency won the Grand Prix for the project QR postage stamp produced for Croatian post, and the same project won the award for Best use of Technology and the best project in the category “Business services and industry products”. Stina wine, a project created in cooperation with the agency Brandoctor, won the award for Most inspirational idea and Best design and art direction.

The TV commercial “Bedtime” for Belupo was voted best in the category “Fashion, health and beauty”, while the visual identity of Hotel Lone for Maistra was proclaimed best in the category “Tourism, culture and leisure time”. “Bruketa&Žinić: exhibit” was proclaimed the best project in the category “Self-promotion/corporate communication”.

Besides the awarded projects, 11 of them have made it to the shortlist: TV spot “Napolitanke – Well assembled story” (Kraš), billboard “Last chance to pick up a virgin” (Chiavalon), citylight “Theatre Exit Summer Nights”, Rimac automobili visual identity, Oryx group branding, Tele2 launch (teaser campaign) “Goats would go for anything”, Tele2 Fucking campaign, Tele2 Cable-Less Car, Zavrtnica Business Centre, “Results” Annual Report (Adris group) i Kukuriku: election campaign direct communication.

IdejaX is Croatia’s national advertising festival, organized by the Croatian Association for Market Communication (HURA) and the Croatian branch of the European Association for Digital and Interactive Marketing (IAB).

The Brlog Digital agency was awarded for the Kukuriku online election campaign in the MIXX segment of competition at the IdejaX festival, dedicated to advertising in online/digital channels and in the category of best Brand/Product Launch. The campaign was achieved by the Brlog agency in cooperation with the agencies Bruketa&Žinić OM and Madison, and with the team of Kukuriku community managers.

The complete online communication of the Kukuriku campaign was based on a new approach to creating a political programme which was radically changed in relation to all previous (digital) campaigns. The Kukuriku Coalition offered users the opportunity to jointly create the political programme, entitled Plan 21. Citizens were able to participate through their comments, questions and all available media and services. The digital campaign was based on opening as many possible channels for interaction between users and the Kukuriku Coalition.

All existing channels were used in the digital campaign. The central point was the website kukuriku.org, and all existing social services (Facebook, Twitter, YouTube, Flickr, Soundlcoud, Slideshare, UStream). Newsletter communication was also an important tool. Advertising used the tools Keywords, Social Ads, Display Ads and the regional premier of GDN Blast.

This campaign was the first time that press releases were broadcast live over the internet, the first time that a Facebook chat with the candidate for premier was organized in Croatia, the first time that an advertisement was intended exclusively for users of social networks. This was also the first time that Tweetups with the candidate for premier were organized and that politicians gave video answers to questions received from users of social networks.

The campaign had excellent results:

150,000 unique hits on the website

02:53 average duration of the visit

730,000 total visits

4657 total number of questions asked

18,128 number of subscribers to the newsletter

about 40,000 fans on Facebook

about 10,000 “are talking about this” on Facebook

about 1,500 followers on Twitter

about 100,000 views on Youtube

GDN Blast: over 30,000,000 views of the advertisement in less than 48 hours

The authors and collaborators on the campaign were: Brlog (digital agency), Bruketa&Žinić OM (advertising agency), Madison (PR agency), Omnicom Media Group (media agency), Tin Kadoić, Davor Bruketa, Nikola Žinić, Tanja Škorić (Creative Directors), Zinka Bardić (PR consultant), Zrinka Jugec (Account Director), Mario Lonačarić, Bruno Babić, Mirko Sabljić, Mladen Panić (Developers), Ana Urlić, Marija Lugarić, Marko Božac, Tomislav Korman, Maja Dodić Gruičić, Fran Kušeta, Bartol Šimunić (community management), Kitica Kekić, Jelena Gvozdenović (Copywriters), Nebojša Cvetković (Art Director).

Another Brlog project made it to finale – Podravka Lino.

IdejaX is Croatia’s national advertising festival, organized by the Croatian Association for Market Communication (HURA) and the Croatian branch of the European Association for Digital and Interactive Marketing (IAB). The MIXX competition was held based on the international IAB licence and awards were given for best digital campaigns and elements of individual campaigns. The category Brand/Product Launch is a competition of campaigns with the primary goal of presenting a new brand, product or service to the market.

Packaging for organic fruit juices, produced by Family farm Marica Jug situated near Našice, Croatia.

   

Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić (Creative Directors), Ana Belić (Art Director, Designer), Ivan Čepelak (Copywriter), Vanja Osredečki (Account Director), Marko Ostrež (DTP)

Domagoj Kunić (photographer)

The agencies Brandoctor and Bruketa&Žinić OM won the bronze medal at the prestigious competition Art Directors Club New York for the brand they developed for a wine from the Island of Brač. With this award, the Croatian wine Stina found itself in the company of many of the world’s leading brands, such as Google, New York Times Magazine, BMW, Deutsche Bank, IBM, Samsonite, Land Rover, Daimler, Lady Gaga and others.

The Art Directors Club is one of the leading organizations for integrated marketing communication, and the first international creative collective of its kind. It was established in New York in 1920 with the purpose of raising the quality of creative visual communication, and connecting professionals in this field from around the world. Members of ADC are among the leading experts in the fields of advertising, design and digital communication. This year’s ADC awards were presented for the 91^st time.

Furthermore, dozens of international blogs and expert media (including Creativity Online, Dieline, Designboom, Packaging Europe) are writing about Stina.

Dezeen Book of Ideas is a publication featuring the most interesting creative ideas selected by the editors and journalists of the world’s most-read online magazine about architecture and design  – Dezeen.com. The projects have been chosen out of thousands published in the magazine during five years of its existence, and the book came out as part of this anniversary.

Among 116 projects, first place belongs to Bruketa&Žinić OM’s  project Well Done for Podravka, thanks to the fact it is the most popular article ever published on Dezeen, read by more than a quarter of a million people to date. Just some of the other featured projects are sustainable mobile phones for Nokia powered by fizzy drinks, cars made of fabric for BMW, Ikea calendar, iPad and many more.

Green Cleanup is the name for the World Cleanup campaign in Croatia. In short, World Cleanup is a project that started in Estonia and spread worldwide, and its goal is to clean up illegal landfills through organized volunteer work.

After conceiving the communication strategy, name and visual identity, the agency Bruketa&Žinić OM was entrusted with the communication campaign, aimed at informing the public about the project, about marking the sites of illegal landfills and how to get involved in the cleanup activities.

The campaign was conceived as a call to an eco-revolution, and animals were selected as the main characters – funny, catchy characters, and representatives of nature that humans continue to pollute. A teaser TV video was shown at the start.

Click here to view the embedded video.

At the same time, a website and Facebook group were launched.

An important part of the campaign was prior to the actual cleanup day (21 April), intended to inform citizens of how they could mark the position of illegal landfills they knew of via smart phones or the website:

Click here to view the embedded video.

_{left: Join the global movement; right: Map and destroy}

Both the Government and President of the Republic of Croatia gave their support to the campaign, in addition to many companies, organizations, about 100 towns and municipalities, celebrities and, of course, the main characters of the campaign that in the final commercial invited the general public to participate:

Click here to view the embedded video.

About 40,000 citizens participated in the campaign :)

Bruketa&Žinić OM / Tanja Škorić (Creative Director), Kitica Kekić (Senior Copywriter), Marko Matijašević (Junior Copywriter), Sonja Šurbatović (Art Director, Illustrator), Damir Mazinjanin (Designer), Zorana Šafar (Account Director), Martina Ivkić (Account Executive), Ivan Tanić (Strategic Planner), Marko Ostrež, Radovan Radičević (DTP)

Brojka Produkcija, RED studio (production)

Kristijan Kaurić (director)
Tena Letica, Sonja Šurbatović (illustrators)
Tarik Filipović, Goran Vrbanić, Lucija Barišić, Marina Bažulić, Zrinka Kušević (voices)
Millenium promocija (PR)
Brlog (website)

Around sixty Dutch Marketing communication students all the way from the University of Groningen have visited the agency recently, and they participated in a workshop with the agency’s strategy planner Ivan Tanić, after the intro-lecture from Davor Bruketa. How cool is that? :)

At this year’s competition of the Art Directors Club Croatia, our agency projects won three gold and one silver medal. Gold went to the works ‘QR postage stamp’ in the category of promotions/new media/events, the visual identity of Hotel Lone in the category of corporate identity/branding, and the Adris annual report entitled ‘Results’ in the category of books/editorials/corporate publications. A silver medal was awarded to the Stina wine brand in the category of packaging design.

This year’s panel of judges consisted of Boris Ljubičić, Dalibor Matanić, Damir Hoyka, Jernej Repovš and Branimir Lazanja. Art Directors Club Croatia is a non-profit association established with the aim of evaluating the improving creative design and other forms of communication within Croatia’s social sphere, with special emphasis on design and market communication. Through its activities, the Art Directors Club Croatia participates in the integration of Croatia’s creative potential, affirming creative successes in the form of various forms of communication within Croatia’s professional and broader social sphere. ADCC is a member of the Art Directors Club Europe.

FORFEST, the Travel and Leisure Communications Festival, complete with competitive programme and lecture, was held in Budva, Montenegro from 19 to 21 April 2012. One of the panel judges was Davor Bruketa, who also held a lecture on the topic of communication in tourism. Panel members also included Bojan Hadžihalilović (Fabrika Sarajevo), Ivo Laurenčić (Idea Plus Skoplje), Jernej Repovš (Studio Marketing JWT Ljubljana) and Ivan Stanković (Communis DDB Beograd).

Other festival lecturers were Božo Skoko of Millennium Promotions, Sašo Dimitrievski, partner and CEO of Pristop Group, Drenislav Žekić, chairman of the Croatian Public Relations Association, Ekrem Dupanović, founder and editor-in-chief of Media Marketing magazine and the regional marketing portal of the same name, Maja Lalić, program director of the Mikser Festival and many others.

Tanja Škorić was one of the lecturers at the student marketing conference fANfARA held in Ljubljana, Slovenia in April. The focus of her lecture was the agency’s entry onto the Azerbaijani market. Other lecturers included Darko Dujić from Google Slovenia and Neil Morely, director of marketing in the company Akrapovič, which is successfully moving onto foreign markets through their work for Harley Davidson.