Bruketa&Žinić&Grey – full service advertising agency http://bruketa-zinic.com The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network Thu, 19 Oct 2017 14:51:10 +0000 en hourly 1 https://wordpress.org/?v=4.7.6 From Italy, through Slovenia to B&Ž&G http://bruketa-zinic.com/2017/10/19/from-italy-through-slovenia-to-bzg/ http://bruketa-zinic.com/2017/10/19/from-italy-through-slovenia-to-bzg/#respond Thu, 19 Oct 2017 08:55:47 +0000 http://bruketa-zinic.com/?p=33131/

Elena is a design intern from Italy. She studies graphic design and illustration at ISIA Urbino, Higher Institute for Artistic Industries. Her first encounter with the agency happened during her study in Slovenia when she attended Davor Bruketa’s lecture during the Design Biennale. “I loved the projects he presented such as the Adris heavy book and Podravka’s cook book that has to be baked before use, and decided to apply for an internship”, says Elena while planning her visit to Plitvička jezera and Dalmatian coast.

 

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Friday the 13th http://bruketa-zinic.com/2017/10/16/friday-the-13th/ http://bruketa-zinic.com/2017/10/16/friday-the-13th/#respond Mon, 16 Oct 2017 09:28:25 +0000 http://bruketa-zinic.com/?p=33114/

Photo: Neven Petrović

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We did EVERYTHING we could! http://bruketa-zinic.com/2017/10/11/we-did-everything-we-could/ http://bruketa-zinic.com/2017/10/11/we-did-everything-we-could/#respond Wed, 11 Oct 2017 10:25:26 +0000 http://bruketa-zinic.com/?p=33059/

New communication platform for Vipnet promotes the tariff portfolio EVERYTHING (SVE) and defines the creative format of the campaigns to follow

Switch off boring

Throughout Croatia, billboards with different messages have been circulating for some time, using SVE (everything) as an inspiration for creativity. There were some interesting attempts – from the song Bacila je SVE niz rijeku (She threw it EVERYTHING down the river), to Dobro je SVE (EVERYTHING’s fine) – and finally the real slogan of Vip was revealed: EVERYTHING is in your hands.

 

I don’t have EVERYTHING together

EVERYTHING is fine

Give EVERYTHING you can

Billboard placed on a bridge. Copy: She threw EVERYTHING down the river (a popular song).

Switch on control

The goal of the slogan EVERYTHING in your hands is to remind people that they have control over technology and digital tools. They don’t serve just for entertainment. In order to make the most of it, we have to try to find the best purpose for technology.

By using the switch on/off form, campaign provides users with examples that are socially relevant and current, and motivates them and shows how they can make an impact using technology.

The TV ad takes an attractive approach to dealing with stories that emotionally touch us and which are close to us, such as the achievements of Rimac (the fastest electric car producer from Croatia), the united fans, and the emigration of young people to other EU countries.

And as Vip’s offer is completely convergent and includes tv + net + mob + tel, so this campaign for Vip is fully integrated and includes all communication channels, not just the OOH and TV.

Copy: EVERYTHING is in your hands

EVERYTHING is in our hands!

Đorđe Janković, Creative Director explains: “So many things, both beautiful and ugly, happen at any given moment. With the help of technology and the Internet, we become witnesses of all events and the question naturally arises – will we do something about it or not?

Through the campaign, we are dealing with socially relevant and current examples: blazing fires, school violence, youth leaving abroad, banning of freedoms, imposed morality, successes and failures in sports. Digital tools help us to express our views on everything that surrounds us and to initiate changes. All is in our hands.”

 

 

Vipnet / Lordan Kondić (Marketing Director), Marija Jakeljić (Brand and Marketing Communications Director), Vedran Hrgović (Campaign Coordinator), Željka Mojzeš (Campaign Expert), Mila Perović (Digital Media and Communications Planning Specialist), Liliana Božić (Media Strategy Principal, Media Planning)

Bruketa&Žinić&Grey / Davor Bruketa (Creative Director), Ivan Čepelak (Creative Director), Đorđe Janković (Junior Creative Director), Roberta Kranjec (Account Director), Ivana Momčilović (Art Director), Martina Brnić (Account Manager), Ante Kantor (Account Executive), Stipe Bačić (Digital Account Executive), Josipa Pipunić (Account Assistant), Martina Tupek, Ivan Pavičić (Copywriters), Alen Lipuš (Designer), Radovan Radičević (Head of DTP), Željka Tročak, Danko Đurašin, Saša Rehtaček (DTP Operators)
Miran Vučenović (Designer)

Švenk produkcija / Blaž Švent (Director), Nina Petrović (Producer)

Croatia film /  Suzana Kijuk (Video Production)

Degordian (Online Production)

OMD Media (Media Agency)

 

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The First History that Holds a Place for Everyone http://bruketa-zinic.com/2017/10/06/a-history-that-holds-a-place-for-every-one-of-us/ Fri, 06 Oct 2017 15:18:29 +0000 http://bruketa-zinic.com/?p=33056/

For the occasion of the Croatia Insurance Company’s 133rd anniversary, Zagreb Grič Tunnel has been transformed into a multimedia time machine transporting into 133 years of an interlaced, stormy history of Croatia, the City of Zagreb and individual histories of every citizen and visitor.

The exhibition has been created by three agencies – Millenium promocija, Brigada and Bruketa&Žinić&Grey, and has been named Croatia is Croatia, emphasizing the historical role Croatia Insurance Company has had in the economical growth of the country since 1874, when it was founded by great Croatian writers and politicians August Šenoa, Ivan Vončina and Gjuro Deželić.

The exhibition covers 2100 square meters in total, spanning the full 350 m of the main tunnel hall, including 200 m of its passageways.

“We wanted this exhibition to make people feel the history as a living whole in which every individual takes their significant part and creates a single story,” says Damjan Geber, Brigada’s Creative Director whose concept of time travel and engaging individual historical stories was a foundation the entire spatial design was built on.

A net-like steel structure is installed in the tunnel like a tunnel inside the tunnel, the surface of which is partially empty, with an idea to take up the content of precisely those individual stories in time. The remaining surface is filled up with reproductions of historical artefacts, selected by Prof. Božo Skoko, Ph.D.

The digital part of the exhibition allowing the visitors to exhibit fragments of their own histories was conceived by Bruketa&Žinić&Grey Agency. After posting their old photograph on social networks using hashtag #povijestpisemosami, their photograph will find its place in Grič Tunnel during the exhibition period.

All exhibits will substantially span 13 decades characterized by interesting events, people and artefacts, but also by a completely different atmosphere the exhibition is to evoke. To make this happen, Brigada integrated the elements of multimedia and scenic design into the chief exhibition content to intensify the experiential aspect of the exhibition.

The passageways have thus been turned into interactive spaces featuring the specificities of the period they happen to be in. As a consequence, one passageway is dedicated to Nikola Tesla, whose inventions are shown with the help from students of the Faculty of Electrical Engineering and Computing. The other passageway has become a war bunker, whereas the third is a tavern from the 1960’s in which the visitors can dance to the music of the time.

Brigada has transformed the central part of the exhibition, the widest section of the tunnel for that matter, into a multisensory experience. In order to see the rest of the exhibition, the visitors have to walk through a dimmed, rainy section of the tunnel representing a sort of cleansing and a break for personal reflexion, as well as a safe passage into a new more optimistic period of the 1950’s after the grave period of the World War II history.

In the end, when exiting the tunnel to enter into the future, everyone can send their own digital text message that will also become a part of the exhibition.

Adris grupa / Predrag Grubić (Corporate Communications Director), Kristina Miljavac (Corporate Communications)

Croatia osiguranje / Maja Weber (Director of Corporate Communications Sector), Zrinka Jugec (Head of Marketing Communications), Paola Poljak (Deputy Director of Corporate Communications Sector)

Turistička zajednica grada Zagreba (Co-Organizer)

Millenium promocija / Prof. Božo Skoko, Ph.D. (Author of the Content behind the Exhibition Concept), Martina Pandžić Skoko, Ivan Pakozdi, Tamara Begić, Ružica Herceg, Maja Zrnčić, Ana Šimić, Maja Samardžić Gašpar

prof. dr. sc. Feđa Vukić (Exhibition Reviewer)

Andreja Smetko i Filip Turković (Curators)

Brigada (prostorni dizajn) / Damjan Geber (Creative Director), Dominik Cergna (Exhibition Layout Designer), Marina Brletić (Architectural Manager), Marija Lukić (Project Manager), 
Ivana Lišnjić (Associate)

Ivan Marušić Klif (Video Projections)

Ivan Kožar (Reproduction of Nikola Tesla’s Invention)

Morana Stinčić i Igor Lenard (Scenic Designers)

Jurica Sinković (Architect)

Bruketa&Žinić&Grey (Graphic Design and Advertising) / Davor Bruketa (Creative Director), Maša Ivanov (Client Service Director), Zrinka Požar (Account Executive), Nikola Vukalović (Senior Designer), Vesna Đurašin (Production Manager), Ivan Kovačević (Digital Director), Iva Bolta (Digital Media Strategist), Dubravka Srkulj (PPC Specialist), Valentino Dujić (PPC Specialist), Bernarda Amidžić (Community Manager), Radovan Radičević (Head of DTP), Saša Rehtaček, Danko Đurašin, Željka Tročak, Vedran Firkelj (Head of Digital Production)
Dragan Lakičević (Creative Director)
Andrea Knapić (Art Director)

Iva Hrvatin (Catalogue Design and Layout)

Cerovski Print Boutique (Print)

Domagoj Kunić (Exhibits Photographer)

Brojka Produkcija (TV Production)

Relja Ivanić i Pixell/Petar Glebov (Exhibition Photography)

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Dobro.hr in the esteemed web gallery http://bruketa-zinic.com/2017/09/28/dobro-hr-in-the-esteemed-web-gallery/ http://bruketa-zinic.com/2017/09/28/dobro-hr-in-the-esteemed-web-gallery/#respond Thu, 28 Sep 2017 12:58:13 +0000 http://bruketa-zinic.com/?p=32976/

A website of the Slavonian brand Dobro has been published in SiteSee, «a gallery of beautiful, modern websites», as they say for themselves. The Next Web says today «it is just as important for websites to have great functionality, as it is to have great looks. SiteSee Gallery collects the most visually alluring and modern web design currently online.»

Just some of the websites one can see on SiteSee are Upperquad’s, a creative studiofrom San Francisco working with brands such as Google, Youtube or Stanford University. Matt Lee’s website is also in the gallery, a designer who collaborates with Alicia Keys, Eminem and Universal, as well as designer Wade Jeffree’s website, whoworks with brands such as The New York Times, Columbia University and L’oreal.

 

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Advertising Age on WWF’s activation against global warming http://bruketa-zinic.com/2017/09/28/advertising-age-on-wwfs-activation-against-global-warming/ http://bruketa-zinic.com/2017/09/28/advertising-age-on-wwfs-activation-against-global-warming/#respond Thu, 28 Sep 2017 10:36:05 +0000 http://bruketa-zinic.com/?p=32970/

Creativity Online (the subpage of Advertising Agea), one of the most prestigious professional advertising magazines in the world, has written about the Ice activation for WWF Adria. Media outlets from all over the world – Ukraine, FranceUSA, Georgia, Macedonia, Portugal, Spain, Japan, Thailand, China, also Lonely Planet, communicated the news.

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The Dieline on Chiavalon First http://bruketa-zinic.com/2017/09/28/the-dieline-on-chiavalon-first/ http://bruketa-zinic.com/2017/09/28/the-dieline-on-chiavalon-first/#respond Thu, 28 Sep 2017 09:46:54 +0000 http://bruketa-zinic.com/?p=32964/

The label feels vibrant and energetic, harnessing the flavor of the product itself”, says The Dieline, the most influential worldwide packaging design online magazine, about the packaging for Chiavalon First.

 

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Three Grey agencies among the top 5 in the Adriatic region http://bruketa-zinic.com/2017/09/26/three-grey-agencies-among-the-top-5-in-the-adriatic-region/ http://bruketa-zinic.com/2017/09/26/three-grey-agencies-among-the-top-5-in-the-adriatic-region/#respond Tue, 26 Sep 2017 08:36:20 +0000 http://bruketa-zinic.com/?p=32936/

Three Grey agencies were ranked among the top 5 in the Adriatic region by the BalCannes jury during Weekend Media Festival this weekend – Grey Ljubljana, Bruketa&Žinić&Grey and Grey Worldwide Zagreb. Grey Ljubljana was also pronounced the best BalCannes agency and won a special journalist jury prize for the project The Bedtime Storytellers.

The jury of 25 members – advertisers, agency representatives and journalists – has included two Bruketa&Žinić&Grey projects among the top 25 regional projects – Hope for Adris Foundation and Nature Doesn’t Have Time For You Today for WWF Adria. The Tribe Ride and Triglav DRAJV App (Grey Ljubljana) plus Wiener Skip Ad and Wiener The Devil Never Sleeps (Grey Worldwide Zagreb) are on the list as well.

 

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Agency Establishes Itself as a Brand, Product & Retail Design Hub, and a Digital Shopper Hub For the Grey Group Global Network http://bruketa-zinic.com/2017/09/14/agency-establishes-itself-as-a-brand-product-retail-design-hub-and-a-digital-shopper-hub-for-the-grey-group-global-network/ http://bruketa-zinic.com/2017/09/14/agency-establishes-itself-as-a-brand-product-retail-design-hub-and-a-digital-shopper-hub-for-the-grey-group-global-network/#respond Thu, 14 Sep 2017 06:06:54 +0000 http://bruketa-zinic.com/?p=32901/

Image, from left to right: Davor Bruketa, Alain Groenendaal i Nikola Žinić

BRUKETA&ŽINIĆ OM REBRANDED TO BRUKETA&ŽINIĆ&GREY

Agency Establishes Itself as a Brand, Product & Retail Design Hub, and a Digital Shopper Hub For the Grey Group Global Network

Grey Group, a unit of WPP, the largest global communications services group, has completed its acquisition of a majority stake in Bruketa&Žinić OM as well as a 50% share of its sister agency Brigada. The agencies are now merging with Grey Zagreb to create Bruketa&Žinić&Grey.

The management team consists of Co-Chairmen and Chief Creative Officers, Nikola Žinić and Davor Bruketa with Siniša Waldinger as Executive Creative Director, Damjan Geber as CEO of Brigada and Nikola Bubanj CEO of Grey Adriatics.

The agency will operate under the new name as part of the global Grey network. This investment strengthens Grey’s position in the Adriatic region and enables the agency to leverage B&Ž’s core competencies across its European network.

Bruketa&Žinić&Grey will become one of three design hubs for Grey Europe, the others being the award winning shop KW43 in Düsseldorf and Brand Union in Stockholm, part of INGO. Designers in Zagreb have already begun working in collaboration with Grey agencies in Milan, Moscow and New York. Brigada is also developing architectural design plans for Grey’s European headquarters in London.

Additionally, Bruketa&Žinić&Grey recently expanded its offerings by recruiting a new digital team, that has years of experience working with some of the Adriatic region’s largest brands. This group is led by Ivan Kovačević and will form the core of a new Digital Shopper Hub which will help clients across Europe capitalize on the interaction between their digital activities and their instore/shopper activations. The team has already begun working on opportunities with Grey Warsaw.

“Our past work is based on successful collaborations,” said Davor Bruketa. “It was just two of us – Nikola Žinić and I – at the beginning and then later we were lucky to cooperate with a great number of exceptional people – creatives, entrepreneurs and all kinds of experts. Today we collaborate with some of the most ambitious organizations in this region. This is a new step in our development. There’s more space for us to grow our ideas internationally.”

“This collaboration will provide better service for our partners in Croatia and in the region because we will be able to connect the creativity of our teams with the insights and technology of the global Grey network. Almost all of our clients are searching for ways to export their products and services. We will now be able to better support their ambitions, no matter whether it is tourism, the food industry or innovative digital products,” said Nikola Žinić.

Damjan Geber agreed, “With Brigada, the Bruketa&Žinić&Grey offer covers the whole communications spectrum, from branding to on-line and offline retail. It’s a unique offer, not just in this region. With our deep understanding of the retail process we have already proven that we can come up with effective solutions for different markets. This partnership will speed up our growth and development.”

“It isn’t often that you discover an agency with such a unique, design inspired and holistic vision for communications in today’s marketplace”, said Alain Groenendaal, President and CEO of Grey Europe. “I am incredibly excited about the opportunities for the Bruketa&Žinić&Grey team to add capabilities and value to our clients in the Grey network both in Europe and beyond.”

Nikola Bubanj is excited about the opportunities for the employees of the merged organization. “At Grey we have always focused on culture, talent, and flawless execution. As we come together, our capabilities will be broader and deeper and teams will be able to work on different, and larger, pieces of business like shopper, branding & design, retail and e-commerce. We’ve got a bigger canvas to work on now.”

 

About Grey

Grey Europe, led by Alain Groenendaal, President and CEO, is part of the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ : WPPGY). Under the banner of “Grey Famously Effective Since 1917,” the agency serves a blue-chip roster of many of the world’s best known companies including Procter & Gamble, GlaxoSmithKline, C&A, Marks & Spencer, Canon, Weber, Vodafone, Volvo and HSBC. Grey was named ADWEEK’s “Global Agency of the Year” for 2015. (grey.com)

About Bruketa&Žinić&Grey

Bruketa&Žinić&Grey has been formed with the merger of Bruketa&Žinić OM and Grey Zagreb. Bruketa&Žinić OM was founded in 1995 and its work has received global recognition over the years, including being named Best International Small Advertising Agency by Advertising Age (2013); the second most effective independent agency according to the Global Effie Index (2012) and one of the world’s top 20 leading independent agencies according to Campaign Magazine (2014). Bruketa&Žinić&Grey employs approximately 90 people and serves such premier clients as Heineken, VIPnet, The Coca-Cola Company, Croatia Insurance, Addiko Bank and Adris group. (bruketa-zinic.com)

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Dobro.hr website awarded on Awwwards http://bruketa-zinic.com/2017/09/12/dobro-hr-website-awarded-on-awwwards/ http://bruketa-zinic.com/2017/09/12/dobro-hr-website-awarded-on-awwwards/#respond Tue, 12 Sep 2017 08:43:06 +0000 http://bruketa-zinic.com/2017/09/12/dobro-hr-stranici-priznanje-na-awwwadsu/ Dobro.hr (dobro = goodnesss in English), a website of the Slavonian brand of dry-cured meat products made from the Slavonian pig, has been awarded on Awwwards, the Website Awards that “recognize and promote the talent and effort of the best developers, designers and web agencies in the world”.

All the Awwwards users and a specially appointed Jury including Jon Vlasach, ex Interactive Art Director at Apple; Kamil Lehmann, Designer/Art Director at Juice; Vito Salvatore, Interactive Art Director at Apple; Luke Li, Senior Art Director at The Lego Group; Bryan Saftler, Creative Technologist at Microsoft; Samuel Honigstein, ex Creative Technologist & Technical Director at Google Creative Lab and others are entitled to participate in the voting system.

Read more about dobro.hr website here.

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