Bruketa&Žinić OM consists of advertising agencies Bruketa&Žinić OM Zagreb, Bruketa&Žinić OM Wien, Popular Bruketa&Žinić OM Belgrade, Bruketa&Žinić OM Baku, brand consultancy Brandoctor, digital agency Brlog, and Brigada – design studio specialized in optimization of retail stores, product design and architecture.
Bruketa&Žinić OM Zagreb is the second most effective independent advertising agency globally (Effie Index 2012) and one of the most award-winning advertising agencies in Southeastern Europe, with over 400 international awards, such as Art Directors Club New York, Epica, London International Awards, New York Festivals, Cresta, Clio, Effie, etc. The agency was founded by Davor Bruketa and Nikola Žinić in 1995 and today it numbers some 50 marketing communication experts who stand behind the agency’s projects and achievements. It deals with strategic planning and every kind of on line and off line communication with customers, for clients in different markets. The agency’s projects have been published in various international professional publications, such as Communication Arts, Dezeen, I.D., How, Novum, Grafik, Print Magazine, Atlas of Graphic Design, etc. Due to numerous awards and acknowledgments, agency representatives are being invited more and more frequently as members of judging panels for relevant international competitions (Art Directors Club New York, D&AD London, Cresta, New York Festivals, Graphis, MIAF- Moscow); in 2008 they were the first representatives from Eastern Europe who chaired the jury of the London International Awards. The agency is a member of the global association of independent agencies thenetworkone.
Bruketa&Žinić OM Vienna was founded in 2013 by partnership between Bruketa&Žinić OM with Netural. Netural is among the Top 10 New Media Agencies in Austria whose clients include Swarovski, Telekom Austria Group, Adidas Eyewear, Silhouette, backaldrin, Doka and others. Bruketa&Žinić OM Vienna is specialized in brand strategy, design, strategic planning, all forms of offline and online advertising communication. More here: bruketa-zinic.at
Popular Bruketa&Žinić OM Belgrade is an advertising agency created by the partnership between the creative agencies Popular Belgrade and Bruketa&Žinić OM Zagreb. The agency specializes in strategic planning, offline and online communication, branding and design. Popular has been operating on the Southeast European markets since 2006, working with clients such as UniCredit Bank, Jaffa Crvenka, AVON Cosmetics (Danube Group), Serbian National Lottery, PepsiCo (Marbo), Fruvita, Mikser Festival and others. For more information, please visit: popular.rs
Bruketa&Žinić OM Baku is an Azerbaijani agency which officially opened its doors in early 2011, offering the complete range of services of the other Bruketa&Žinić OM agencies. It was co-founded by Bruketa&Žinić OM Zagreb and Moe Minkara. The Zagreb office has been active on the Azerbaijani market since 2009, after winning the international tender invited by the Azerfon mobile operator for its brand Nar. For the Azerfon campaign entitled ‘Neck Syndrome’, the agency received the Creativity Award (USA). The agency is building a strong team of experts in Baku, who with their knowledge and creativity will contribute to the working competence not only in Azerbaijan, but also on the remaining markets where all Bruketa&Žinić OM agencies are present. In addition to its core activity in market communications, the agency also aims to strengthen both cultural and economic exchange between Azerbaijan and South East Europe. Bruketa&Žinić OM in Azerbaijan is a partner agency of the local company Innomark that specializes in advertising on movable objects (mobile billboards, advertising monitors, minivans, subway) and production for outdoor advertising. The agency has created projects for clients such as Synergy Group, Pasha Bank, Duty Free Diplomat Shop, Azertelekom, Milla, Fresco, 28mall etc.
Brandoctor is the first Croatian brand consultancy. It was founded by Davor Bruketa, Nikola Žinić, Anja Bauer Minkara and Moe Minkara in 2004, as a response to a growing need for branding in Croatia. The agency consists of top brand consultants, naming consultants, designers, market analysts and brand implementers. Brandoctors are experts educated in Croatia and abroad, experienced in building and designing foreign, as well as Croatian brands. Brandoctor consists of people who are skilled and well-experienced in the fields of branding, advertising, market analysis and design; moreover, they are gifted with a strong sense of empathy, creativity and intuition. The core of the Brandoctor brand is expertise, creativity and intuition. The strongest branding is the one that is based on competence, creativity and intuition, as these are indispensible integral components of successful brands. The Brandoctor team builds strong and unique brands which increase the market share, thus creating comparative advantage over the competition. As a part of its branding, Brandoctor deals with creating verbal and visual identity. Verbal (name and slogan) and visual identity are created on the basis of brand strategy; these need to symbolize the whole story of a particular brand created through the brand strategy. Brandoctor received many awards at competitions such as ReBrand 100, Benchmarks, Red Dot, Type Directors Club, Creativity Awards, Graphis, Moscow International Advertising Festival, etc. Their clients include Adriatic Luxury Hotels, Cedevita, Deltron, Empower, GRAWE insurance, ORYX group, TDR, Soundset, Jako vino – Stina, TDR and others. For more information, please see: www.brandoctor.com
Brlog is a digital creative agency founded in 2009, that deals with the creation of digital services related to the interaction between a brand and a consumer (digital brand promotion). First and foremost, we are talking about interactive advertising: the strategy of online promotion, creative concepts and online marketing campaigns, design and animation, promotional web pages and banners, online games, community management and promotion of projects on social networks. Brlog also performs web development: consultations, project planning, digital concepts, web design, interface design, content development and management, and other digital communications such as interactive installations, interactive CDs, digital animation, QR code implementation, etc. They won awards such as Web strategija and Best Digital Brand/Product Launch in Croatia of their work on the Parliamentary Elections (Kukuriku coalition). Their clients include: Adris Group, Raiffeisen bank, Kraš, Podravka, Pivovarna Union, Nissan, Tele2, TDR, Tanatrum Solutions London and others. More at http://brlog.biz/
Brigada is a spacial design studio specialized in psychology and design of retail spaces, product design and architecture. It was founded in 2010 by Bruketa&Žinić OM and Damjan Geber, B.Arch. Brigada offers a wide range of services that include: detailed preparatory analysis, conceptualization of selling concepts, designing of space and decoration elements, preparation of books of standards, organization and supervision of performance all the way to the successful start of business operations, as well as the analysis of sales results. Brigada has won the Red Dot Award of Excellence. The list of their clients includes Tele2, Adris group, ORYX group, Lush, Hewlett Packard and Azerbaijani Nar Mobile. For more information, please visit Brigada.hr.
Bruketa&Žinić OM also created their own brand of clothing made from organically grown cotton – Brokula&Ž (Broccoli&Ž).
Awards (in alphabetical order)
Ad Star 2007 The Most Creative Agency by Audience Choice /// ADC*E 2012 Gold / 2011 Nominee /// Annual Exposition of the Croatian Designers Association 1999 Annual Award /// ARC Awards 2006 Gold, Grand Award / 2005 Gold, Honors / 2004 Silver /// Art Directors Club Croatia 2012 Gold 3x, Silver / 2011 Gold, Silver 2x /2010 Gold 2x, Silver 2x /// Art Directors Club New York 2012 Bronze / 2010 Design Sphere Cube / 2008 Merit / 2007 Merit / 2004 Silver, Merit / 2002 Merit /// Cannes 2009 Finalist / 2008 Finalist /// CDAK – International Communication Competition 2001 Gold /// Clio 2008 Silver / 2007 Finalist /// Communication Arts 2011 Award of Excellence / 2010 Award of Excellence / 2008 Award of Excellence / 2004 Award of Excellence / 2003 Award of Excellence / 2002 Award of Excellence /// Communication Awards 2005 Award of Excellence /// Creativity Awards 2011 Honorable Mention / 2010 Honorable Mention / 2008 Platinum, Gold / 2007 Platinum, Gold, Silver, Winner / 2006 Merit, Honors (2) / 2005 Gold (4) /// Cresta 2008 Winner / 2007 Finalist / 2006 Winner / 2005 Finalist / 2003 1st Prize Print /// Croatian Poster of Decade 2001 2nd Prize /// Cropak 2012 Best Croatian Wine Packaging / 2011 Best Graphic Design / 2010 Best Technique / 2007 Best Croatian Packaging (2) / 2004 Award /// D&AD 2013 In Book Award (2x) / 2011 In Book Award / 2002 Finalist / 2001 Finalist /// Design Week 2012 Award / 2008 Finalist / 2006 Finalist / 2005 Finalist / 2003 Finalist /// Effie 2013 Grand Prix , Gold, Silver (2) / 2011 Grand Prix, Gold (3), Silver, Bronze / 2010 Silver (3) / 2009 Gold, Silver (2) /// Epica 2011 Most successfful Croatian Agency 2000.-2010. / 2010 Silver / 2008 Gold, Bronze / 2003 Finalist / 2002 Finalist / 1999 Finalist /// European Design Awards 2013 Silver (2x) / 2012 Gold / 2011 Silver / 2010 Bronze / 2009 Bronze (2x) /// FESTO 2009 Veliko zvono, Zlatno zvono (2), Srebrno zvono (4), Brončano zvono (2), Malo zvono (2) / 2008 Zlatno zvono (2), Srebrno zvono (16), Brončano zvono (6) / 2007 Zlatno zvono (5), Srebrno zvono (8), Brončano zvono (6), Zlatna plaketa (2) / 2006 Zlatno zvono (4), Srebrno zvono (5), Brončano zvono (5), Finalist (20) / 2005 Zlatno zvono, Srebrno zvono (4) / 2004 Srebrno zvono, Malo zvono (6) / 2003 Veliko zvono, Zlatno zvono (3), Malo zvono (8) / 2002 Zlatno zvono, Srebrno zvono, Malo zvono (3) / 2001 Grand Prix, Zlatno zvono (4), Srebrno zvono, Malo zvono (9) / 2000 Zlatno zvono (2), Malo zvono (7) / 1999 Veliko zvono (2), Grand Prix, Zlatno zvono (4), Malo zvono (2) / 1998 Zlatno zvono, Brončano zvono (2) / 1997 Zlatno zvono (2), Srebrno zvono (2), Brončano zvono (2) /// Golden Drum 2011 Silver Drum / 2008 Finalist (2x) / 2007 Silver, Bronze / 2003 Silver / 2002 Shortlisted / 2001 Shortlisted / 2000 Silver (2x) / 1998 Shortlisted / 1997 Silver /// Good Design 2009 Graphics Award / 2008 Best of the Best, Gold / 2007 Bronze, Graphics Award / 2006 Graphics (3x) / 2005 Award (2x) /// Graphis Advertising 2009 Gold / 2005 Gold (3x) /// Graphis Annual Reports 2009 Silver / 2006 Gold (2x) / 2005 Gold, honors /// Graphis Design Annual 2009 Gold / 2007 Gold (3x) /// Graphis Poster 2005 Gold, 2002 included in the annual (2x) /// Hiiibrand 2011 Merit /// How International Design Awards 2012 Merit / 2009 Merit / 2008 Merit / 2007 Outstanding Achievement / 2006 Best of Show /// I.D. Annual Design Review 2008 honorable mention (Graphics) / 2006 Honorable Mention / 2004 Best of Category (Graphics) /// IdejaX 2013 Best of Market: Fashion/Health/Beauty, Best of Market: Tourism/Culture/Free time / 2012 Agency of the Year, Grand Prix, Best Use of Technology, Most Inspirational Idea, Best Art Direction, Best of Market: Business and Industry Services; Fashion, Health and Beauty; Tourism, Culture and Leasure; Self-promotion/Corporate Communication / 2011 Agency of the Year, Most Inspirational Idea, Best Use of Technology, Best Use of Local Culture, Best Art Direction, Best of Market: Buisness Services, Best of Market: Other /// Indoor kreativac 2012 1st Prize / 2011 1st Prize /// International Advertising Cup 2008 Selected / 2007 Best of Publication /// International Design Awards 2011 Gold, Silver, Bronze /// International Forum Communication Design 2006 Design Award (2x) / 2005 Design Award (2x) / 2004 Design Award (3x) /// London International Awards 2012 Bronze / 2008 Gold / 2007 Best of the Best / 2006 Design Winner /// Magdalena 2010 Golden Bra 2x / 2009 Special mention of the jury / 2008 Silver Bra /// Manager of the Year SE Europe 2011 Special Acknowledgement /// Meribel 2006 Award /// Ministry of European Integration – Visual Identity for Croatia Approaching the EU 2002 1st Prize /// Mixx 2013 Best Element of Digital Campaign /// Moscow International Advertising Festival 2009 3rd place / 2008 3rd place (2x), 2nd Place (2x) / 2007 2nd Place, Finalist / 2006 Gold, shortlisted (2x) / 2004 / Gold, Silver / 2003 Gold (3x) /// Nagoya Design Do! 2002 Silver /// New York Festivals 2009 Bronze / 2008 Gold / 2007 Finalist (2x) / 2006 Finalist (2x) / 2003 Finalist /// Outward 2011 1st prize billboard / 2008 2nd prize billboard, 1st prize citylight series / 2007 1st prize citylight / 2006 1st Prize Citylight, 1st Prize Cillboard Series / 2005 Best Megaboard, Audience Choice /// Pentawards 2011 Bronze / 2008 Silver / 2007 Bronze /// Porin 2010 Najbolje likovno oblikovanje / 2001 Best CD Cover /// Poslodavac Partner 2007 / 2005 /// Print Big Event 2005 Certification of Design Excellence /// Print Business Graphics Review 2009 included in the annual / 2008 2nd Prize / 2002 Design Excellence /// Print European Design Annual 2003 included in Annual / 2004 Design Excellence /// Red Dot 2012 Award of Excellence / 2010 High Design Quality / 2008 High Design Quality / 2007 Best of the Best / 2006 Award / 2005 Award (2x) /// Regpak 2011 Best Package Design Series /// SPORTO 2012 Sporto International Award /// Summit Marketing Effectiveness Awards 2008 Winner, Finalist (2x) /// The Night of the AdEaters 2006 2nd place /// Type Directors Club 2007 Typographic Excellence / 2006 Typographic Excellence / 2005 Typographic Excellence / 2004 Typographic Excellence / 2003 Typographic Excellence /// Vidi Magazine 1997 Audience Award /// Vidi Web Top 100 2011 Online promocija / 2010 Online promocija /// w3 2009 Silver /// Web Fest 2011 Speciaj Jury Award / 2010 Internet marketing /// Web Strategija 2012 Gold / 2010 Gold /// Young Guns 2003 Silver / 2002 Bronze /// Youth Salon 1997 Design Award /// Zagreb Salon 2002 Award / 1995 1st Prize /// ZGRAF 2008 ZGRAF 1 / 2004 2nd Prize / 1999 Welcome Awards /// Zlatna kuna 2012 / 2007 / 2006