The internationally awarded mobile application Zagreb Be there offers a new Christmas sightseeing route Kiss&Tell. Containing locations where you can take a picture with someone you love, it promotes love as the essence of the Christmas holidays. You can even win prizes if you share these pictures on social media.
Zagreb Tourist office decided to use the internationally-known Christmas custom – a kiss under mistletoe – to encourage tourists to explore new and unusual places in Zagreb using their smartphones. The application automatically puts a mistletoe filter on your picture.
Goran Kovačević, or KovaZG, known for his project Humans of Zagreb, will photograph kisses and locations as a part of the campaign. The visitors of the official Zagreb tourist page on Facebook will have the chance to guess the location, and at the end of Advent we will name the best kissing location in Zagreb based on the number of photos taken at that location. Besides Kiss&Tell, the traditional Advent Zagreb route is also available, consisting of Advent locations that are not to be missed, such as the Ice Park, Tomićeva Street, or European Square.
With its five regular and two Advent routes, Zagreb Be There serves as a personal local guide that tourists can carry around in their pocket, suggesting various and less known themed routes for sightseeing. The application is free and available for Android and iPhone devices at betherezagreb.com
Zagreb Tourist Board / Martina Bienenfeld (Director), Jasenka Mandžuka (Promotion and Communication Manager), Petra Maršić Buljan (Digital Communication Manager), Nikola Vujović (Digital Communication Specialist), Jelena Anić (Digital Communication Specialist)
Bruketa&Žinić OM / Nikola Žinić, Ivo Payer (Creative Directors), Martina Ivkić (Account Director), Iva Bolta i Marko Matejčić (Digital Strategists), Ivan Pavičić (Copywriter), Sanja Zanki (Account Executive), Krešimir Lončar (UX/UI Designer)
Infinum (Production)