There are many ways a family can save money by sharing – they can share the same toothbrush or the same mobile operator. This is the idea behind a campaign our agency did with Vipnet in order to promote their Family offer.
Our agency was the first in Croatia to hold a competition on Facebook that the players could take part in directly in their newsfeed, by trying to use their toothbrush to avoid their family members. In only two weeks, 26,000 players completed the game and all of them were awarded with a 200 HRK discount in Vip’s Webshop, while the best player won an iPhone 5S.
To activate Vipnet’s sales centres, the agency put up custom-made interactive screens near a few of them in cooperation with DivIT. Using face-recognition technology, passers-by could check how much they look like their family members, friends or other passers-by and pick up the picture in nearby Vip shops.
As well as this, the interactive screen had a face swap option, which is well-known to Snapchat users. In two consecutive weekends, in three shopping centres in Zagreb, we printed around 1000 photographs.
Vipnet / Marija Jakeljić (Direktor of Brands and Marketing Communication), Marijana Labaš (Senior Campaign Specialist)
Bruketa&Žinić OM / Drago Mlakar, Davor Bruketa (Creative Directors), Roberta Kranjec (Account Director), Ivan Tanić (Strategic Planning Director), Tea Silvia Vlahović (Strategic Planning), Mirna Ptiček (Art Director), Ivan Pavičić (Copywriter), Stipe Bačić (Digital Account Executive), Alen Lipuš (Designer), Krešimir Lončar (UX/UI Designer)
Siniša Sudar (Art Director)
Martina Brnić (Account Executive)
Plavi Film i Centralna Jedinica (Production)
Ana Šepić Šolaja i Mia Gvozdić Michl (Producers)
Floris Kingma (Director)
Sven Pepeonik (DOP)
Filip Despot (Scenographer)
Ana Bulajić-Črćek (Make Up Artist)
Aleksandra Koluder (Costumes)
Vladimir Gojun (Editor)
Nemanja Mosurović (Composer)
Aleksandar Protić (Sound Designer)
DivIT (Interactive Display Production)
OMD (Media Buying)