This creative guy with long agency experience made his first copywriting steps way back in 1995 at Cavarpayer studio. He then wrote out pages and pages as a journalist in different enigmatic magazines and Vjesnik national daily newspaper, and as a screenwriter for soap operas.
He entered the advertising agency world in 2005 as a Copywriter at Public Image, then joined BBDO where he worked for 10 years. Payer has collaborated with numerous Croatian and international clients and brands like American Express, PBZ (Intesa Sanpaolo group), VIPnet, Karlovačko i Ožujsko Beer, Podravka, Beck’s and many others.
He has a degree in ethnology and history and says this inspires poignant insights into consumer behavior and provides him with an ability to knows exactly what to do to make great ideas become reality.
Photo: Domagoj Kunić