Brandoctor consultancy, part of Bruketa&Žinić OM group, has outlined seven key branding trends that are “in” right now.
Brands are more open and transparent then ever. They are trying to create custom-made experiences for consumers, feature real emotional stories and create positive change in the society. Big brands are making big changes, trying to engage with Gen Z and to remind consumers of their brand’s heritage.
Read more on their blog.