Entering «One Croatian story»

30.06.2016. |  published by brigada, medium: exhibition design, client: Adris grupa, product / service: corporate

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How to exhibit Adris group, one of the largest Croatian companies, in a contemporary art museum? Hotels, a business district, a fish hatchery, a beach, a factory, company annual reports and expo pavilions – all this needed to be transformed into a unique exhibition on the occasion of presenting the company monograph entitled «One Croatian Story».

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The central element were cylinders, recognizable from the previous exhibitions organized by Adris and designed by Brigada (The Culture of Smoking and Weekend Media Festival 2012). The cylinders are shaping more intimate and smaller spaces inside larger ones, enabling visitors to quietly engage with the content away from all the external influence.

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This time on the outside plateau of Zagreb’s Contemporary Art Museum, the cylinders varied in dimensions creating an impactful composition that draws attention of the passers by and invites them to come inside. Each a bit different the cylinders are «cracked» and spaced out into a path telling «One Croatian Story.»

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Brigada / Marina Brletić (Project Manager, Archtect), Damjan Geber (Creative Director), Petra Kolarec (Architect), Ivana Lišnjić (Project Manager)

 

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